Feb 2023 – Nov 2025 · 2 yrs 9 mos · Mumbai, Maharashtra, India · On-site

• Spearheading establishment of a business model from inception, focusing on creating
• processes and assembling a high-performing team to drive sustainable revenue growth.
• Overseeing implementation of product monetization strategies across multiple channels, ensuring
• overall accountability for the company's P&L and striving for EBITDA positivity.
• Guiding the sales, operations, and strategy teams to achieve quarterly targets, fostering a culture of
• accountability and performance excellence.
• Designed and implemented the revenue model for Cheggout, enhancing brand discoverability.
• across India’s leading banks. This industry-first platform created a win-win ecosystem for both
• banks and corporate brands, fostering customer engagement.
• Secured 80+ new business clients within 1.5 years, targeting an additional 100.
• Exceeded revenue goal by achieving against 20% more than the target assigned scaling from 0.
• Drove cross-selling and upselling strategies, ensuring business continuity.
• Working with the sales team to meet quarterly targets consistently.

Jan 2020 – Jan 2023 · 3 yrs · Mumbai Area, India · On-site

• Drove revenue growth by executing bespoke campaigns, media offerings, and sponsorships,
• securing high-value deals from large enterprises and mid-market clients.
• Developed ad strategies and built compelling brand narratives for ShareChat and Moj,
• collaborating with clients and agencies to maximize engagement and monetization.
• Designed revenue models and formulated pricing strategies, ensuring competitive positioning.
• Championed a "Bharat-first" approach, tailoring solutions to regional markets and driving
• revenue maximization through localized business strategies
• Managed revenue goals exceeding ₹120 Cr, ensuring consistent business growth.
• Built revenue streams from scratch, scaling to a sustained run rate of over $1 mn./ month.
• Secured ShareChat’s largest deal, closing a $500,000 agreement.
• Finalized single largest business deal on a social media platform, generating ₹8 cr. revenue.
• Spearheaded FMCG vertical onboarding for ShareChat, expanding industry penetration.
• Established BFSI & Gaming categories, opening media & entertainment verticals for
• monetization.

Jan 2018 – Jan 2020 · 2 yrs · Mumbai Area, India · On-site

• Built the sales team from the ground up as a founding sales member, driving initial growth.
• Implemented best practices in Ad Tech and Ad solutions, ensuring standardized processes.
• Expanded revenue streams by developing new market opportunities for MX Player.
• Secured entry into key verticals such as FMCG and gaming within the first quarter.
• Identified and secured key accounts, playing a pivotal role in achieving revenue targets.
• Optimized revenue potential by upselling and reselling media solutions.
• Drove revenue growth across MX Player and OTT platforms, driving consistent penetration.
• Generated up to 80% of total revenue for MX Player, driving impact on business success.
• Acquired and expanded revenue streams from key national accounts.

Jan 2017 – Jan 2018 · 1 yr · Mumbai · On-site

• Spearheaded revenue opportunities by pitching customized content solutions to clients.
• Developed a unique content strategy across video & text, catering to client/agency needs.
• Worked with sales strategy team to secure long-term deals and strengthen key accounts.

Jan 2008 – Jan 2009 · 1 yr · Mumbai Area, India

• Generating and maximizing revenues through display ads on the site www.moneycontrol.com
• Handled corporate sales of assigned account group of Mumbai region.
• Managing Advertising agencies and exploring opportunities for incremental revenues.
• Provided innovative solutions for enhancing the sales of corporate clients via display on the net.

Jan 2009 – Jan 2016 · 7 yrs · Mumbai Area, India

• Offer new perspectives and solution paths based on proven digital practices and solutions to potential/key clients across regions.
• Worked across varied offerings in Video, Mobile and Display across ESPN Digital Media assets.
• Delivering the revenue targets.
• Create a focused sales plan for the regions.
• Provide mid- to long-term strategy for digital to businesses to enable them to utilize ESPN platform and technologies effectively.
• Understand the strategic blueprint of the digital business architecture of clients and connecting digital offerings required to execute a market strategy.
• Focused on market development and creating incremental revenue sources from new clients.
• Have built excellent relationships/networking with media fraternity – Advertisers/ Agency media planners and buyers.
• Support global digital strategy for select global client associations for revenue maximization globally.

Jan 2005 – Jan 2008 · 3 yrs · Mumbai Area, India

• Handled corporate sales of Key Accounts of Western region and generating business from the portfolio.
• Developed accounts - Patni, Hexaware, Syntel, Quinnox, L&T InfoTech (Pune), Financial Technologies Ltd.
• Developed and planned account-mapping strategies and activities of specific accounts.
• Provided branding solutions online as well as offline.
• Managed online sales of job board products.
• Managed client servicing, cross sell, up sell and after sales support to the Key Accounts of Mumbai and Pune region.

Jan 2003 – Jan 2005 · 2 yrs · Mumbai Area, India

• Managed clients for products of Cisco, RAD, and Tandberg in the corporate space in the region.
• Developed key clients like Nerolac, CCIL, Exide etc.
• Enhanced account penetration & Developed excellent customer relationships

Jan 2001 – Jan 2003 · 2 yrs · Mumbai Area, India

• Engaged in business development of Banking Software & Hardware of zonal operations.
• Got on board the first Total Banking Software solution in the company.
• Developed business for Total Branch Automation Solutions for Banks.
• Maximize, upsell and cross sell Core Banking Solutions to the Clients and provide branch automation products to them.