Sep 2021 – Nov 2021 · 2 mos · London, England, United Kingdom

• Market Attractiveness Study
• ● Food analysis system market review - growth rate, market size, barriers to entry,
• competitive intensity, regulations/policy trends.
• ⮚ US
• ⮚ UK
• ● Prioritisation matrix - develop a matrix based on key criteria to select the most
• attractive country to expand into.
• ● Strategic Recommendations
• ⮚ Market Prioritization
• ⮚ Focus Market(s)
• Market Entry Strategy
• ● Market analysis - look into the food solutions market (growth rate, size, key
• players).
• ● Key trends – Disruptions, changes, regulations.
• ● Competitor analysis - focus on positioning, pricing and proposition of similar
• players in the market targeting the same demographic.
• ⮚ SWOT analysis
• ● Target customers - Identification of the customer who will be mostly attracted by
• Siga’s solution.
• ● Customer analysis - review of customer preferences & needs.
• ● Partners analysis - thorough analysis of partners.
• ● Route to market analysis - both direct and indirect opportunities.
• ● Strategic planning – optimal competitive positioning, service positioning, growth
• opportunities.
• ● Strategic Recommendations:
• ⮚ Value proposition development
• ⮚ Sales and marketing plan
• ⮚ Optimal competitive positioning
• ⮚ Growth opportunities

May 2021 – Aug 2021 · 3 mos · Noida, Uttar Pradesh, India

• Roles and Responsibilities:
• Conceptualized revamp of B2B email campaigns aimed at making user experience smoother & intuitive
• Developed 10 automated dashboards containing 120+ business metrics through SQL and PowerBI
• Conducted 4 customer interviews to identify user requirements & critical pain points in the user journey
• Interviewed 5 vendors for feature(s) integration with B2B product & finalized based on features & price
• Coordinated with stakeholders of product, business, UX & tech for campaigns to deliver on project goals
• Key Learnings and Achievements:
• Creation of detailed user stories, wireframes, feature prioritization and development of working POC
• Delivered 2 PRDs with designs for feature integration & development of Facebook and Instagram ads
• Ownership of WLA product to handle process & business requirements affecting 700 restaurant partners
• Enhanced user engagement & retention by benchmarking competitors on 10 reservation platform KPIs

Nov 2020 – Dec 2020 · 1 mo · Delhi, India

• Performed market research for Salucro Healthcare Solutions, which included finding answers to following for the payment aggregator system:
• 1. Target market and their characteristics
• 2. Finding features that really interest hospitals for using an integrated payment system
• 3. Product market fit.
• 4. Pricing strategy for India
• 5. Business opportunity in India
• This research was conducted over 1 month period in the fourth quarter of 2020. Sources of information include: CRISIL, IBEF, WHO and various Healthcare payments insight reports.
• Major secondary research has been conducted from these sources and a qualitative and a quantitative analysis has been performed to identify a suitable pricing model along with a list of institutions to target. Primary research in the form of short interviews with hospital personnel were conducted to find information and carry out research in cases where finding secondary data was not available.
• Different data models were developed in order to come up with a strategy for pricing, features and market fit in order to answer above.

Nov 2020 – Dec 2020 · 1 mo · Delhi, India

• For enabling people to earn their own livelihoods by giving them new micro-business opportunities to become self-reliant. As part of the mission, I had to identify, nurture, and equip young aspirants to usher into self-employment through robust, viable, and locally-relevant business models.
• Role
• 1. Work in a team with pre-identified aspirants who are interested to start a micro-enterprise and prepare a Business Plan for them.
• 2. Provide counselling to the people aspiring to start their business.

Nov 2017 – Jul 2020 · 2 yrs 8 mos · Bengaluru Area, India

• 1. End to end Web app development of a Content Management System (CMS) for a Telecom Giant.
• 2. End to end Web app development of an Airplane Health Management System for an Aerospace Giant.
• 3. Training of new resources for the project along with client interaction for deliverables scheduling.
• 4. Proposed product development timeline and developed rosters for sprint deployment activities.
• 5. Facilitated due diligence activities post deliverable cycles and prepared dossiers for on-boarding.
• 6. Learnt Development process in a large enterprise including App’s coding, testing, deployment and maintenance.
• 7. Learnt to work in huge teams and how multiple people offer different technical experiences.
• 8. Performed Optimization of machine code to improve performance and give a better User Experience.
• 9. Awarded “Insta-award” by Infosys MFGADM unit for outstanding performance in the “DCP” project.
• 10. Developed a Monitoring system for airplane details for ongoing/completed flight legs & faults that occurred in the system.
• 11. Developed a system for triggering alerts and storage of details of airplane sensors in case of failure.
• 12. Developed a logging system for CMS which enhanced the security and tracking of the project.
• 13. Developed logs syncing with cloud applications which decreased the debugging time for developers.
• 14. Developed unit test cases using JUnit framework for CMS & increased project efficiency from 55-75%.
• 15. Developed e-mail verification and alert system for CMS for customers seeking access to projects.

Jul 2017 – Oct 2017 · 3 mos · New Delhi Area, India

• 1. Developed CRM (Customer Relationship Management) app made for pharmacy store.
• 2. Developed SMS alert system for the customers who are running low on their prescription.
• 3. Developed application system for inventory management and storage of customer details

Jul 2016 – Aug 2016 · 1 mo · New Delhi Area, India

• Developed an android application i.e. News Reader Application which fetched news from multiple platforms for users.