Feb 2024 – Oct 2024 · 8 mos · Australia · Remote

• Built & led the marketing team, driving cross-functional collaboration with Product, Sales & Tech teams
• Helped close 3 deals by strengthening enterprise win rates by crafting POV documents, call flows, pitch decks and solution maps tailored to each account’s security workflow
• Reduced lead response time by 83% (6 hrs→60 min) using funnel analytics & attribution modeling to standardize outreach workflows across channels
• > Attained 32% lead response rate through WhatsApp & LinkedIn cold outreach with optimized engagement flows, versus 12% response in cold calls
• Achieved faster market penetration (shorter time-to-demo) via data-backed market-entry roadmaps for US, UK, APAC
• Boosted Marketing Qualified Leads by 30% by designing SEMrush‑driven keyword maps & testing Meta Ads copy variants to lift intent‑match accuracy
• Increased Sales Qualified Leads from 2→5/wk by using social listening insights from developer interactions (Reddit, X, Discord) in outbound messaging
• Increased demo bookings by 18% via landing page revamps after analysing user drop‑off points & executing A/B tests in messaging, design, layout, CTAs
• Branding & Communications Reduced bounce rate by 12% via competitive intelligence-led messaging tests that aligned value prop to boost on-site traffic
• Improved brand advocacy by 20% by repositioning our product for SDEs, after diagnosing low consideration among original target segment (CISOs, CTOs)
• Scaled LinkedIn following by 3x & lifted SoV by +6 pp via cybersecurity thought leadership content & targeted engagement with DevSecOps community
• Process Optimization with AI: Boosted team productivity by 25% by introducing the adoption of GenAI tools to automate basic marketing operations
• Improved Customer Satisfaction Score from 73%→97% by co-ideating an AI-powered customer-support portal automating nearly 60% of ticket triage

Mar 2022 – Dec 2023 · 1 yr 9 mos

• Awarded “Rookie Rockstar” within first 6 months for exceptional performance and sizeable impact on overall demand generation
• Sales Enablement: Onboarded 50+ SMB clients in 2 months by launching a self-signup portal, reducing workload on field sales reps for smaller accounts
• Reduced churn rate from 12%→4% by analyzing churn patterns to identify communication gaps & running targeted retention campaigns to improve CLV
• Increased qualified leads by 200% (20→60/wk) via customized drip email campaigns, improving sales productivity & lead-to-sale conversion by 35%
• Decreased CAC by 30% by templatizing sales collaterals (case studies, ROI calculators,whitepapers) with Sales leadership, resulting in shorter sales cycles
• Revenue Growth: Scaled ~₹3.5 Cr in repeat business via targeted renewal campaigns & cross-selling logistics tech solutions to enterprise and SME clients
• Boosted retention by 8% by implementing client-feedback loops to create account-based growth playbooks for Herbalife, Decathlon, Taj Hotels, ID Fresh
• Enabled 20% pricing premium by analyzing 10+ competitors, identifying underserved Tier-2 segments & positioning company with tech as differentiator
• Content & Digital Marketing: Secured 15+ Tier-1 media features via thought-leadership initiatives that boosted credibility for investors & stakeholders
• Increased Google Ads CTR by ~12% by crafting high-intent copy, defining precise target segments and advising on region-level optimisation priorities
• Expanded LinkedIn reach by 6× (10K→60K impressions/month) & brand awareness by 54% through structured storytelling & stakeholder-driven content
• Reduced driver attrition by 10% via storytelling-driven app content & campaigns showcasing peer drivers' income growth and their improved lifestyle
• Drafted award nominations that won Blowhorn 4 industry awards (eg. LEAPS by Ministry of Commerce), building investor confidence before funding

Dec 2021 – Mar 2022 · 3 mos

• Assisted a team of experienced writers with finding top trending news for an international audience
• Helped find breaking news that went viral and were later covered by leading US or UK-based publications
• Oversaw copies, aided writers with efficient time-saving tools, and helped the team churn out quality content while maintaining a large volume
• Managed the Instagram account for the magazine and helped to increase the outreach by 50% in just 3 months
• Learned and executed best SEO tactics and Google Analytics metrics to fetch more views and readership

Jan 2021 – Dec 2021 · 11 mos

• Wrote articles around a wide range of topics — from US politics to celebrity-centric news — that were read and shared by 10 million+ followers each day
• Wrote long-format op-ed pieces that received commendable appreciation
• Helped figure out strategies to optimize content and improve reach to the maximum, thereby fetching more than 7 million views in stories per month

Nov 2020 – May 2021 · 6 mos

• Used and reviewed a wide variety of lifestyle products manufactured by sustainable, homegrown brands
• Wrote elaborate reviews for The Simpl Review Guide, a consumer guide magazine launched by Simpl

May 2020 – Nov 2020 · 6 mos · Bengaluru, Karnataka, India · On-site

• Cloud kitchen startup

Sep 2019 – Aug 2020 · 11 mos · Greater Bengaluru Area

• Interviewed eminent personalities bringing positive change to the society and penned down their experiences in long-format features
• Exercised networking skills to retrieve contact details of grassroots level individuals and connected with them to bring out their unique life stories. Many of them went on to be awarded the Padma Shri
• Wrote exclusives on developmental journalism that earned immense appreciation from influential personalities and hundreds of readers

Aug 2019 – Jul 2020 · 11 mos

• Provided guidance to journalism aspirants through online workshops, interactive live sessions, and uniquely curated tasks
• Mentored 200+ journalism aspirants and helped them learn about the basics of a career in media
• Received inspiring feedback from mentees, who went on to land lucrative job opportunities in the media

Aug 2018 – Aug 2019 · 1 yr

• Helped to strategise and create content for the crowdfunding platform as the lead content curator
• Helped to propel EFG from a fairly new website to a leading fundraising portal in India
• Created content for campaigns with multiple non-profit organisations and raised funds for their developmental activities
• Created and edited videos that earned a high number of views and shares
• Boosted viewership and ROI for the platform with effective strategies

Jul 2018 – Aug 2019 · 1 yr 1 mo · Bengaluru, Karnataka, India

• Broke exclusive stories that went on to gain millions of reads online and were replicated by top Indian media houses
• Interviewed eminent personalities including politicians, actors, activists, educators, civil servants, police officers, academicians and social workers. Some noteworthy names in the list include Rahul Bose, Rajashri Despande, Madhav Gadgil, Devdut Patnaik, Manvendra Singh Gohil, Dr B Ramana Rao, Kavitha Kuruganti and others
• Participated in live newsroom debates and discussions on different socio-political discourses
• Exclusive ground reporting across states like Karnataka, Gujarat, and West Bengal
• Collaborated with leading charity organisations like Tata Trusts, SELCO, N/Core and RISE Bangalore and attended their press conferences/ground events

Dec 2017 – Jul 2018 · 7 mos · Greater Delhi Area

• Wrote product descriptions using best SEO practices to drive sales on the eCommerce platform
• Curated blogs around wellness and lifestyle for the HeyZindagi magazine
• Created infographics and visual aids to bring more traffic and sales