S

Seerat Cheema

Co-Founder

Gurugram, Haryana, India11 yrs experience
Highly Stable

Key Highlights

  • Secured term sheet from leading VC.
  • Increased creator sign-ups by 3x in 4 months.
  • Achieved 83% activation rate with 1.5k+ creators.
Stackforce AI infers this person is a SaaS product leader with expertise in user engagement and marketplace dynamics.

Contact

Skills

Core Skills

Product StrategyUser ResearchProduct ManagementUser Experience (ux)Business Insights

Other Skills

A/B TestingAgile MethodologiesBusiness Growth StrategiesCommunicationCompetitive AnalysisCreative Problem SolvingCustomer Satisfaction (CSAT)Customer SupportDartData InterpretationDesign ThinkingDigital MarketingEntrepreneurshipFlutterGo-to-Market Strategy

About

Product leader with a passion for building innovative solutions that make a difference. My journey has taken me from data analytics at HSBC to founding and leading product development at startups, giving me a unique perspective on how to drive growth and user engagement. As a founder, I've navigated the challenges of building products from the ground up. From a hyperlocal delivery platform to a SaaS tool for content creators, and finally a mentorship marketplace, each venture has deepened my understanding of user needs and market dynamics. My approach combines strategic thinking with hands-on execution. I believe in leading cross-functional teams with empathy, using data-driven insights to guide decision-making, and iterating rapidly based on user feedback. This methodology has led to significant improvements in user acquisition, retention, and overall product satisfaction. Highlights of my entrepreneurial journey include securing an interview with Y Combinator and obtaining a term sheet from a leading VC, validating our product vision and execution capabilities.

Experience

11 yrs
Total Experience
1 yr 11 mos
Average Tenure
1 yr 7 mos
Current Experience

Shiprocket

Senior Product Manager

Nov 2024Present · 1 yr 7 mos · Gurugram, Haryana, India · On-site

Freelance

Product Consulting

Mar 2024Jul 2024 · 4 mos

  • Leveraged product management expertise to deliver high-impact solutions for diverse clients.
  • Key Projects:
  • Healthcare Tech: Developed geofenced attendance system for home care nurses, reducing complaints by 100%.
  • Social Media App: Led end-to-end development of polling application, from user research to full-stack implementation.
  • Applied user-centric design, agile methodologies, and data-driven decision-making throughout. Balanced technical feasibility with business viability and user needs.
  • Strengthened skills in rapid prototyping and cross-functional leadership while delivering impactful solutions under tight timelines.
Creative Problem SolvingFlutterProject TrackingProduct DiscoveryA/B TestingProject Management+17

Cliqueup

Founder

Jul 2021Oct 2024 · 3 yrs 3 mos · Gurugram, Haryana, India

  • At CliqueUp, I led our startup through two distinct phases, continuously adapting our product to meet market needs and user demands.
  • Phase 1: Monetisation Tool for Creators (Jul 2021 - Feb 2023)
  • We built a SaaS platform empowering content creators to monetize their skills through workshops and digital products.
  • Key achievements:
  • Increased creator sign-ups by 3x in 4 months and boosted creator earnings by 28% through targeted acquisition strategies.
  • Executed 7 major product iterations using agile sprints, user feedback, and data insights.
  • Implemented automated retargeting, resulting in a 10% increase in bookings.
  • Developed innovative features like collaboration for paid offerings.
  • Achieved an 83% activation rate with 1.5k+ creators and a 4.5/5 satisfaction score.
  • Secured a term sheet from a top Indian VC.
  • Phase 2: 1:1 Mentorship Marketplace (Mar 2023 - Feb 2024)
  • We pivoted to develop a mentorship marketplace connecting professionals with individuals seeking career guidance.
  • Key achievements:
  • Executed 5 major product iterations in 11 months using agile methodologies and user feedback loops.
  • Reduced Customer Acquisition Cost over six months through data-backed strategies.
  • Enhanced platform with analytics and retargeting features to improve conversion rates.
  • Onboarded 200 mentors across various tech domains, facilitating 500 mentorship sessions.
  • Reduced mentor onboarding time from 7 days to 10 minutes through UX improvements.
  • Throughout this journey, I honed my skills in product strategy, user research, and agile methodologies. I led cross-functional teams, aligning our product roadmap with business goals. This experience provided invaluable insights into the creator economy, career development space, and the challenges of building and scaling two-sided marketplaces.
  • Despite ultimately winding down operations, the lessons learned from CliqueUp's journey have been instrumental in shaping my approach to product development and entrepreneurship.
Creative Problem SolvingProject TrackingProduct DiscoveryA/B TestingProject ManagementPrototyping+45

Auderr

Founder

Feb 2020Apr 2021 · 1 yr 2 mos

  • As co-founder and product lead at Auderr, I spearheaded the development of a hyperlocal marketplace aimed at revolutionizing grocery delivery with a 30-minute promise. Our platform connected local stores with nearby buyers, bridging the gap in the quick-commerce space.
  • Key achievements:
  • Led end-to-end product development for user, store, and delivery runner mobile apps, ensuring a seamless experience across all touchpoints.
  • Drove user engagement and shop sign-ups, achieving a high month-over-month growth through targeted local campaigns, even amidst pandemic restrictions.
  • Implemented innovative features like real-time inventory management and partial-order fulfillment to improve product availability and user satisfaction.
  • Successfully onboarded 100+ local stores across various sectors in Gurgaon, building a robust network of partners.
  • Maintained an average delivery time of 33 minutes.
  • Secured an interview with Y Combinator, placing us in the top 2% of 30,000 applications globally.
  • This experience honed my skills in product strategy, user research, and agile methodologies, while also providing invaluable insights into the challenges and opportunities in the hyperlocal delivery space. Though we ultimately decided to pivot, the lessons learned here were instrumental in shaping our future ventures.
Creative Problem SolvingFlutterProject TrackingA/B TestingProject ManagementCustomer Support+26

Hsbc

2 roles

Assistant Manager

Promoted

Jan 2019Jan 2020 · 1 yr

Project TrackingIdentifying IssuesBusiness InsightsCommunicationProduct RequirementsWorkload Prioritization+1

Analyst

Jan 2016Jan 2019 · 3 yrs

  • Canada Incentives Framework
  • Currently leading the incentive framework for the sales force of more than 2000 employees working with HSBC Canada across different roles.
  • Designed, developed and implemented the framework in QlikView to capture the performance of the employees.
  • Re-engineered and automated the process to a streamlined 8 hour solution from a 2 day manual mechanism.
  • Awarded 'Leading Light' in Q3-4 (2018) and 'Team Star' in Q4(2017) for superior performance on overseeing the project and for being in the top one percentile in the division.
  • Conduct Reporting
  • Created a process to capture any fraudulent employee activities.
  • Global Standards
  • Created a process that tracked all the customers with incomplete/missing KYC documentation.
  • Integrated Sales Service Transformation
  • Created a datamart in teradata environment which serves as an input source for automatic campaign triggers.
Project TrackingIdentifying IssuesBusiness InsightsCommunicationWorkload PrioritizationReliability

Caterpillar inc.

Intern

Jan 2016Jan 2016 · 0 mo · Chennai Area, India

  • Worked on a web portal for project management using AngularJS 2, TypeScript and Sass. This project portal helps keep track of the quality and velocity of the projects for the entire organisation.
CommunicationReliability

Dupont

Intern

Jan 2015Jan 2015 · 0 mo · Gurgaon, India

  • Built a burglar alarm system using Raspberry Pi. Concepts of IOT and Google Cloud Messaging were used in the implementation of this project. The system has a motion detector which sends a notification to your phone the moment it detects a change in the environment.
CommunicationReliability

The institution of engineers (india)

Joint Secretary

Jan 2014Jan 2015 · 1 yr

CommunicationReliability

Tata consultancy services

Intern

Jan 2014Jan 2014 · 0 mo · Noida Area, India

  • SAP: Familiarity with SAP modules. Introduction to ABAP and its basics.
  • Web Development: Assisted in the development of a customer portal site using HTML, CSS, JavaScript and JQuery.
CommunicationReliability

Education

Vellore Institute of Technology

Bachelor of Technology (B.Tech.) — Computer Science Engineering

Jan 2012Jan 2016

Delhi Public School, Gurgaon

High School

Jan 2004Jan 2012

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