Shaantanu Seth

Operations Associate

Bengaluru, Karnataka, India26 yrs 3 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • 20+ years of experience in supply chain leadership.
  • Successfully launched over 300 stores across India.
  • Expert in demand forecasting and inventory optimization.
Stackforce AI infers this person is a Supply Chain Expert with extensive experience in FMCG and Retail sectors.

Contact

Skills

Core Skills

Supply Chain OperationsDemand Supply PlanningProduct ManagementNew Store OpeningsOrder ManagementCustomer-focused ServiceData-driven Decision MakingDistribution ManagementThird-party Logistics (3pl)Demand PlanningProduct LaunchImport/export Operations

Other Skills

Fast-Moving Consumer Goods (FMCG)Cross-team CollaborationInventory PlanningBusiness Process ImprovementStakeholder ManagementAttention to DetailStrategic PlanningSupplier Relationship ManagementService LevelsProblem SolvingInventory ControlBuild Strong RelationshipsQSRThird-Party Vendor ManagementCold Chain

About

🎯 Driven supply chain leader with 20+ years across FMCG, Retail, and QSR, I specialize in demand forecasting, S&OP, inventory optimization, and new product launches. At Himalaya, I led the supply chain transformation for a â‚č1500Cr BabyCare brand—aligning planning, production, and sales to increase forecast accuracy and streamline inventory across MT, Ecommerce, and CPC channels. 🚀 I’ve consistently delivered results across leading brands like Himalaya, Future Retail, Bharti Walmart, and Cafe Coffee Day—launching 300+ stores, managing end-to-end NPD cycles, and improving supply responsiveness through digital tools and cross-functional collaboration. My edge lies in balancing data with execution—solving real-world bottlenecks while aligning supply chain to business growth. đŸ€ Known for staying calm under pressure and thriving in complexity, I build strong relationships across functions and lead high-performing teams with empathy and accountability. Whether it’s scaling a baby hygiene line, optimizing cold chain logistics, or navigating customs in Dubai Freezone—I bring deep operational insight, adaptability, and a sharp business mindset to every challenge.

Experience

26 yrs 3 mos
Total Experience
2 yrs 7 mos
Average Tenure
6 yrs 9 mos
Current Experience

Himalaya wellness company

2 roles

Senior Operations Manager

Jun 2025 – Present · 1 yr

Operations Manager

Sep 2019 – Jul 2025 · 5 yrs 10 mos

  • Spearheaded end-to-end S&OP for Baby Personal Care & Hygiene categories across India, aligning production and sales plans worth â‚č1500Cr with >95% forecast accuracy.
  • Led monthly cross-functional planning with Business Director and channel heads, ensuring real-time visibility across MT, CPC/CSD, and Ecom.
  • Developed annual demand and supply plans using historical trends, market insights, and new product inputs, resulting in 8% reduction in stockouts YoY.
  • Drove inventory optimization by implementing liquidation plans for ageing stock, achieving a 10% decrease in slow-moving inventory within 12 months.
  • Managed new product development (NPD) life cycles from concept to launch, accelerating time-to-market by 15% through improved cross-functional coordination.
  • Oversaw promotional supply planning, ensuring on-time execution of over 30 campaigns annually across channels.
  • Supervised a Pan-India audit team of 11, improving compliance and store readiness metrics by 12%.
  • Handled Change Control Forms (CCF) and market complaint closures, improving issue resolution TAT by 15%.
Product ManagementFast-Moving Consumer Goods (FMCG)Supply Chain OperationsCross-team CollaborationDemand Supply Planning

Future retail limited

EASYDAY BRAND (Future Retail) MANAGER (Supply Chain /Imports)

Sep 2015 – Sep 2019 · 4 yrs · Gurgaon, India · On-site

  • Directed supply chain operations for the Easyday brand’s new store rollout—successfully launched 150+ stores across India with zero critical delays.
  • Implemented JDA-based store replenishment logic, reducing manual intervention and improving order cycle accuracy by 12%.
  • Formulated inventory strategies and shortened lead times by 10% for new stores by re-engineering vendor onboarding and warehouse fulfillment processes.
  • Coordinated end-to-end import logistics: freight forwarding, customs clearance, and last-mile delivery for 500+ SKUs annually.
  • Optimized Capex warehouse operations, reducing turnaround time for store fixture shipments by 12% through lean warehousing practices.
  • Acted as cross-functional liaison between merchandising, logistics, and projects teams, ensuring readiness for every new store Go-Live.
Business Process ImprovementNew Store OpeningsStakeholder ManagementSupply Chain OperationsAttention to DetailInventory Planning

Bharti retail limited (easyday)

EASYDAY BRAND (Bharti Retail) MANAGER (New Store Opening/SCM Food)

Jan 2014 – Aug 2015 · 1 yr 7 mos · Gurgaon, India · On-site

  • Managed nationwide order planning and replenishment for the Food category across 250+ Easyday stores using demand-based algorithms.
  • Led end-to-end event planning and execution for seasonal campaigns (Valentine’s, Holi, Diwali), boosting category sales by 12–15% during peak cycles.
  • Orchestrated supply chain planning and vendor alignment for 50+ new store openings, ensuring inventory availability from Day 1.
  • Handled procurement of Opex and non-saleable inventory, improving store readiness and fixture deployment timelines by 10%.
  • Designed and executed inventory rollouts for new locations from possession to Go-Live, standardizing SOPs and cutting setup time by 15%
Product ManagementOrder ManagementStrategic PlanningSupplier Relationship ManagementService Levels

Bharti walmart

EASYDAY BRAND (Bharti Walmart) MANAGER (Supply Chain/NSO)

Jul 2010 – Dec 2013 · 3 yrs 5 mos · Gurgaon, India · On-site

  • Led Pan-India supply chain support for 300+ Easyday stores, resolving operational issues via a centralized Supply Chain Solution Center.
  • Introduced EDI integration with top FMCG vendors (HUL, J&J), improving data accuracy and reducing manual errors by 20%.
  • Conducted root cause analysis for service-level gaps and implemented corrective measures, increasing store fill rates by 15%.
  • Reduced lead times for new store inventory through realignment of ambient and cold chain logistics, enabling 18% faster store readiness in new regions.
  • Collaborated with internal stakeholders to optimize store-level replenishment SOPs, enhancing inventory rotation and freshness across categories.
Customer-Focused ServiceSupply Chain OperationsProblem SolvingCross-team CollaborationService Levels

Aditya birla fashion and retail ltd.

ADITYA BIRLA RETAIL-MANAGER SCM-North

Feb 2008 – Jun 2010 · 2 yrs 4 mos · Ludhiana Area, India · On-site

  • Established and scaled regional distribution network supporting 30 supermarkets across Punjab, reducing outbound logistics cost by 10%.
  • Managed DC operations, inventory flow, and demand planning across Food, Staples, and Non-Food categories, improving availability to 94%.
  • Led fleet management and route optimization for last-mile delivery, cutting fuel spend by 8% through improved logistics planning.
  • Conducted spend analysis on proposed logistics models and recommended cost-saving alternatives adopted at the corporate level.
  • Ensured end-to-end vendor collaboration, enhancing inbound compliance and reducing inbound delays by 12%
Data-driven Decision MakingInventory ControlBuild Strong RelationshipsSupply Chain OperationsService Levels

Cafe coffee day

CAFÉ COFFEE DAY-MANAGER SCM –West

Jul 2007 – Feb 2008 · 7 mos · Mumbai Area, India · On-site

  • Managed demand planning and inventory replenishment for 100+ outlets across Western India for F&B and Capex merchandise.
  • Oversaw operations of two distribution hubs (Octroi & Non-Octroi), improving fulfillment rates during peak seasons by 18%.
  • Coordinated movement of store opening fixtures (Capex) and consumables, ensuring 100% readiness before new outlet launch dates.
  • Served major HoReCa clients including airlines, customizing logistics models to meet strict SLAs and temperature compliance.
  • Audited 3PL partners across multiple cities, enforcing SOP adherence and resolving non-compliance incidents within 72 hours.
Third-Party Logistics (3PL)QSRDistribution ManagementThird-Party Vendor Management

Barista coffee company limited

BARISTA LAVAZZA-ASST-MANAGER SCM –South

Jun 2006 – Jul 2007 · 1 yr 1 mo · Bangalore · On-site

  • Directed supply chain operations across 30+ Barista outlets in Bangalore, Chennai, and Hyderabad, maintaining 98% SKU availability.
  • Negotiated transport contracts and optimized routing plans for urban and intercity deliveries, resulting in logistics cost savings of 12%.
  • Handled store opening logistics, including Capex movement (fixtures, furniture) and 3PL coordination.
  • Ensured vendor compliance on food quality, packaging, and temperature norms in collaboration with F&B regulatory teams.
QSRDistribution ManagementProduct LaunchThird-Party Vendor Management

Top n town

TOP N TOWN ICECREAM-COLD CHAIN LOGISTICS MANAGER

Dec 2003 – May 2006 · 2 yrs 5 mos · Lucknow Area, India · On-site

  • Built cold chain infrastructure across key UP districts for frozen product distribution, enhancing delivery speed and temperature control.
  • Managed daily dispatch planning, vendor contracts, and transporter compliance, enabling 24-hour turnaround for key outlets.
  • Negotiated freight costs with regional partners, reducing distribution costs by 10% while maintaining service levels.
Distribution ManagementCold Chain

Jumbo electronics company limited (llc)

JUMBO ELECTRONICS-EXPORTS COORDINATOR

Nov 2000 – Nov 2003 · 3 yrs · Dubai, United Arab Emirates · On-site

  • Oversaw export operations within Jebel Ali Free Zone, including documentation, customs clearance, and container inspections.
  • Interfaced with Dubai Customs and freight partners to ensure 100% compliance and avoid delays or penalties.
  • Managed LC closure, freight negotiation, and cost reconciliation across multiple product lines and geographies.
Import/Export Operations

Asian paints

ASIAN PAINTS-WAREHOUSE ASSISTANT

Apr 1999 – May 2000 · 1 yr 1 mo · Ghāziābād Area, India · On-site

  • Supported setup of regional distribution center, handling inventory flow and shade-level availability for decorative paints.
  • Facilitated inter-DC stock transfers and local dispatch, improving service levels in NCR region by 15%.
  • Coordinated with CFAs and freight forwarders, ensuring timely order fulfillment and stock balancing.
Distribution ManagementVendor ManagementWarehouse Management

Education

Indian Institute of Management, Lucknow

Executive MBA — Operation and Supply Chain

Jan 2023 – Nov 2023

The ICFAI University, Tripura

PGDBM — Supply Chain Management

Jan 2007 – Jan 2007

University of Lucknow

Post Graduate; B.Com

Jan 1995 – Jan 1998

La Martinere College

10th — PCM

Jun 1992 – Jul 1993

La Martinere College

12th — PCM

Jun 1992 – Jul 1993

Stackforce found 100+ more professionals with Supply Chain Operations & Demand Supply Planning

Explore similar profiles based on matching skills and experience