Shagufta Ali

Digital Marketing Specialist

Delhi, India7 yrs experience

Key Highlights

7+ years in Brand Communications and Public Relations.
Expert in managing media relationships and executing high-impact events.
Proven track record in increasing customer engagement through strategic PR initiatives.

Stackforce AI infers this person is a Public Relations and Event Management expert with a focus on Brand Communications.

Contact

Skills

Core Skills

Public RelationsEvent ManagementMarketing

Other Skills

Press ReleasesEvent ProductionTeam LeadershipMarketing Communications PlanningMarketing Event PlanningTeamworkInfluencer MarketingEvent PlanningCorporate EventsNegotiationTime ManagementContent CreationPeople ManagementStrategic ThinkingContent Strategy

About

With 7+ years of experience in Brand Communications and Public Relations across India and GCC markets, I specialise in shaping narratives, managing media relationships, and executing high-impact events and brand moments. My work spans strategic launches, celebrity and influencer engagement, corporate communications, and on-ground event execution — always with a sharp focus on message clarity and credibility. I’ve collaborated closely with journalists, editors, senior leadership, government bodies, agencies, and creative teams, navigating high-pressure environments where timing, tone, and trust matter. From securing meaningful media visibility to managing complex stakeholder dynamics, I bring a hands-on, detail-driven approach backed by creative judgment. What sets me apart is my ability to think creatively while operating responsibly — balancing brand ambition with reputation, reach with relevance, and visibility with substance. I am most effective in roles that demand ownership, discretion, and strong human understanding, not just execution.

Experience

7 yrs

Total Experience

1 yr 2 mos

Average Tenure

2 mos

Current Experience

4 mos

Muzz

– Present

Pocket fm

Production Lead

Mar 2026 – Present · 2 mos · India · Remote

Free zones authority - ajman

PR & Communication Officer

Dec 2024 – Mar 2025 · 3 mos · Dubai, United Arab Emirates · On-site

Collaborated with government authorities for international collaborations and event opportunities.
Conceptualized and executed multiple media campaigns to increase customer base.
Achieved a 20% increase in customer engagement through strategic PR initiatives.

Event ManagementPress ReleasesEvent ProductionTeam LeadershipMarketing Communications PlanningMarketing Event Planning+19

Danube group

Public Relations Executive

Jun 2023 – Nov 2024 · 1 yr 5 mos · Dubai, United Arab Emirates · On-site

Managed high-profile events in Danube, including celebrity and artist management, media coordination, and collaboration with Salman Khan for the Diamondz project.
Oversaw logistics, scheduling, and execution of events to ensure seamless operations and client satisfaction.
Developed strong relationships with key stakeholders to enhance brand visibility and reputation.
Implemented innovative strategies to drive engagement and increase event attendance.

Vendor CoordinationEvent ManagementPress ReleasesEvent ProductionCommunications StrategyInfluencer Outreach+32

Bookmyshow

2 roles

Senior executive - Live Entertainment

Jul 2022 – Feb 2023 · 7 mos

Vendor CoordinationEvent ManagementPress ReleasesEvent ProductionCommunications StrategyMarketing Communications Planning+23

Business Development Executive

Jun 2022 – Feb 2023 · 8 mos

Partnered with event organizers and internal teams to increase event listings by 25% and ticketing revenue by 20%. Improved client retention by 12% through streamlined workflows and strengthened recurring partnerships. Ensured brand consistency and content alignment across B2B communication and partner-facing marketing assets. Used CRM tools and cross-team coordination to improve onboarding and stakeholder communication efficiency.

Nykaa

2 roles

Senior executive marketing and communications

Jan 2022 – May 2022 · 4 mos

Vendor CoordinationEvent ManagementPublic SpeakingInfluencer OutreachMarketing Communications PlanningTeamwork+17

Marketing Specialist

Jan 2022 – May 2022 · 4 mos

Executed digital marketing campaigns across multiple platforms, increasing app engagement by 35% and boosting in-app purchases by 12%. Coordinated influencer-led live sessions driving 150K+ views, supporting sales conversion. Utilised Sprinklr and analytics dashboards to measure content performance and reduce time-to-insight by 20%. Ensured brand and content governance across product, content, and creative teams. Improved funnel efficiency by 10% through optimized content placement and user behaviour insights.

Keylight studio media productions inc.

Assistant creative head

Nov 2020 – Mar 2021 · 4 mos · Mumbai, Maharashtra, India

Tiktok

Content Moderator

Oct 2019 – Jan 2022 · 2 yrs 3 mos

Oversaw 500+ live sessions weekly, ensuring 95% compliance with brand and safety guidelines. Collaborated with regional teams to maintain content standards and reduce response time by 20%. Ensured alignment with global digital governance frameworks.

Supervisory Skills

Bytedance

Content Moderator

Jan 2019 – Feb 2022 · 3 yrs 1 mo

Fm tadka

Radio Jockey

Jun 2018 – Jul 2019 · 1 yr 1 mo · Greater Agra Area

ITS ALL ABOUT CONNECTING WITH PEOPLE.....I LOVE WHAT I DO...

Public SpeakingEvent ProductionLeadershipCorporate EventsPeople ManagementSupervisory Skills+5

Rajasthan patrika pvt. ltd.

Radio Jockey

Jun 2018 – May 2019 · 11 mos

Delivered 4 weekly prime-time shows to 200K+ listeners, enhancing brand engagement and listener retention. Conducted 20+ celebrity interviews and contributed to community marketing initiatives.

Public SpeakingEngaging ContentLeadershipCorporate EventsRadio PresentingActivations+7