Jan 2024 – Jun 2025 · 1 yr 5 mos · Bengaluru, Karnataka, India

• ● Owner of overall App metrics, monitor daily/weekly/monthly trends and act as a gatekeeper for crucial metrics during biweekly app release (managed 25+ android app release rollout plan).
• ● Worked on analyzing different properties for nudging like app open banner, promotional avatar and strip banner based on conversions & ARPU keeping D1, D7 retention as guardrail metrics.
• ● Improved conversion funnel for ROAS users by 12% by optimizing the funnel, improving the store landing rate and setting up app notifications and WhatsApp journey at various drop off points based on time to convert analysis.
• ● Impact analysis of product led initiatives for revenue such as subscription, festival based dynamic reordering of stores, pricing experiments, discount campaigns, adding new categories and SKUs such as Prasad.
• ● Analysis on correlation between fulfillment, CSAT ranking, marketing campaigns on order repeat rates and order frequency, closely monitor the impact of various product and marketing changes on payment conversion.

Jul 2023 – Jan 2024 · 6 mos

• 1. Defining key metrics for the payments flow , Razorpay as a provider
• 2. Analysis on end to end payment funnels around multiple touchpoints
• 3. Designing A/B experiments to increase payment CTR

Apr 2023 – Jan 2024 · 9 mos

• 1. Setup Analytics plan for the job feed charter
• 2. Deep dive analysis of job feed algorithm
• 3. Working at the intersection of product, business and data science to deliver key business insights
• 4. Own end to end analytics implementation of features including all mixpanel tracking and other analytics backend changes

May 2022 – Apr 2023 · 11 mos

• 1. Owning people recommendation problem statement for Feed, perform qualitative data analysis of the algorithm, exploratory data analysis, doing deep level data cuts to build product thesis and impact analysis
• 2. Worked with cross functional teams to deploy DS ranking models, setup data science experiments and test incremental addition of features in models and suggest features
• 3. Setup various KPI dashboards, A/B experiments, various retention analysis and sharing actionable insights to improve engagement for Feed product
• 4. Defining key metrics for Feed Engagement charter and drive analytics for Feed Algorithm
• 5. Worked on analysis, execution and evaluating popularity scoring logic changes and its impact on Feed engagement
• 6. Created WBRM (Weekly Business Review-Meeting) report for key growth, engagement and retention metrics and maintained it on daily, weekly level

Sep 2021 – Nov 2021 · 2 mos · Bangalore Urban, Karnataka, India

• Led the business requirement gathering process and delivered complex reports in format that aided in trend recognition and business stakeholder interpretation of the KPIs.
• Automated the daily, weekly, quarterly Cohort and Funnel analysis KPIs into an interactive Metabase dashboard, completely eliminating the manual effort and reducing the time taken by 90 percent and increasing the dashboard usage by 100 percent.
• Optimized the process flow of visualizing 20 marketing spend KPIs by creating a centralized and interactive dashboard in Google Data Studio that resulted in 4x increase in efficiency for marketing team.

May 2021 – May 2022 · 1 yr · Remote

• Product Fellow at this hyper growth product community. Working directly with the founding team at the intersection of product management, community and operations. Building community products and much more 🚀
• Worked on building 3 community-led products and 5 successful Go-To-Market strategies.

Apr 2021 – Aug 2021 · 4 mos

Mar 2018 – Sep 2020 · 2 yrs 6 mos · Navi Mumbai, Maharashtra, India