Jan 2018 – Jul 2019 · 1 yr 6 mos · Bengaluru Area, India

• Flipkart is the largest E-Commerce Marketplace in India. I am the Product Manager of payments as a services and refunds product. In a short span of time, I achieved lifetime high on multiple metrics at scale including Instant Refunds and NPS. Multiple industry first launches on Refunds Product.
• Highlights:
• Instant Refunds: An industry first: IMPS, UPI and Network (VISA/MASTER) driven refunds for Prepaid Instruments including Credit Cards - ~1000 BPS improvement in Instant Refunds.
• Refund on Gift Cards: Launched Gift Cards as an alternate method to get instant refunds which are seamlessly reusable improving retention and repeats by 200 BPS for customers in the returns flow.
• Payments as a Service: Strategic plan and roadmap for re-structuring the Payments Product to become a PaaS (Payments as a Service) offering.
• Refunds Contact Reduction: Doubling down on speed of refunds and working with PGs to set up automated refund reconciliation. 40% drop in reactive refund contacts.
• Ultra Platform: Responsible for getting executed Payments as a Service (PaaS) transactions for MakeMyTrip (later moved to cleartrip) on Flipkart.

Apr 2016 – Jan 2018 · 1 yr 9 mos · Bengaluru Area, India

• Saltside Technologies has digital products around classifieds / e-commerce in emerging economies / underserved markets of Srilanka, Bangladesh, Nigeria and Ghana. It is a well funded and sustainable business catering to a unique opportunity.
• As a product owner, I owned storefront and app components across markets.
• Some of my key deliverables were:
• ⇒ Push notifications platform: Built a push notifications platform with notifications for iOS and Android; also leveraged by SMS; Increased app re-engagement (MAUs) by 17%;
• ⇒ Facebook Auth - Introduced one click facebook login SDK on all platforms; reduced new account creation drop-off by 37%;
• ⇒ Traffic Monetization - Monetized a traffic of 15M+ sessions and 150M+ page/screen views per month with self managed DFP and in-house custom solutions for skinning of properties (Annual earnings USD 1M+);
• ⇒ Jobs vertical launch: Verticalized experience for jobs on Web & apps with Candidate Resume, Employer Dashboard & CV Database - Increased converted users by 13%; Increase in Jobs ad inventory + revenue by 150%+ within 3 months;
• ⇒ Checkout improvements: Reduced last step drop-offs at payment stage by simplifying checkout and benchmarking PGs.

Jun 2014 – Mar 2016 · 1 yr 9 mos · Bengaluru Area, India

• I was the Lead Product Owner for the Desktop and Mobile store-front e-commerce web apps for Urban Ladder
• ⇒ Improved Conversion Rate - Direct Conversion Improved from 0.65 to 1% (Initiative: Sofa Trials, Pay Easy, Improving Discovery via filters/sort, Checkout flow optimisation);
• ⇒ All-New Mattress Discovery Experience - driven by storytelling - fastest growing category at Urban Ladder;
• ⇒ Launched the Consultation Experience for fit-outs business (Kitchens / Wardrobes) contributing 20% of topline;
• ⇒ Taxonomy Redesign and Revamp - Improved the top nav clickthroughs by 30% on the same traffic base;
• ⇒ My Account & Order Tracking - Launched the My account section with order tracking;
• ⇒ Improvement in Multiple Micro Conversions - Sofa Trial, Subscriber Base Growth, Wardrobes and Kitchen Consultations;
• ⇒ First product manager to receive the “You Cracked It” award for exceptional contribution.

Jul 2013 – Jun 2014 · 11 mos · Bengaluru Area, India

• Trendin.com is an E-Commerce venture by Madura Fashion & Lifestyle - a part of the Aditya Birla Group. It is the official online store for the brands Louise Philippe, Van Heusen, Allen Solly and more.
• I was the Product Management lead for Trendin.com - my key work at Trendin included:
• ⇒ Improved Conversion Rate | Optimized the entire funnel | Reduced drops at multiple levels;
• Mobile Web: Improved navigation, product discovery and experience – mobile rev share increased from 9% to 17%;
• ⇒ Integrated with a managed search platform (unbxd) performing real time optimisation in sort and search order across properties;
• ⇒ Conceptualized the post purchase flow for enabling self service and reducing points of contact required;
• ⇒ Built Promotions framework for supporting rapid changes for promotional activities;
• Improved Engagement Levels by deployment of active communication tools across site;
• ⇒ Project Management -Coordination between Design, Engineering and Quality Assurance teams.

Nov 2011 – Jul 2013 · 1 yr 8 mos · Mumbai

• Shaadi.com is one of the largest matrimonial websites in the world. It primarily caters to people of South Asian origin.
• ⇒ Improved conversions - Visitor to Registration and Profile ratio – decreased drop-offs;
• ⇒ Built Assisted Matchmaking Services Platform – Reports – Dashboard – Workbench – CSAT – User Productivity;
• ⇒ Developed Profile Screening and Photo Screening Applications | Improved Screening SLA | 3rd party API mitigation;
• ⇒ Started a new Cloud based Voice Infrastructure uptime monitoring service for customer facing numbers;
• ⇒ Customer acquisition/enrichment – increased profile depth and quality – augmented profile data via Social Media;
• ⇒ Launched Facebook Photo Import | Mobile Web App | User Gamification | Profile completion Widgets
• ⇒ Research, Requirements, Wireframes, UI / UX / Design Reviews as deliverables for all projects undertaken;
• ⇒ Project Management/Coordination between Design, Engineering and Quality Teams; Training and Deployment;

Sep 2010 – Nov 2011 · 1 yr 2 mos · Mumbai Area, India

• Directi/Skenzo/Media.net is one of the prominent players in Internet Traffic Monetization. Skenzo specializes in domain parking.
• ⇒ End to end execution for 4 new products for internal and external customers [Revenue Re-audit, Skenzo Payouts, Managed Parking Platform Reports, Domain Advertising Customer Platform];
• ⇒ Enhancement of existing products [Traffic Quality Monitor, International Wire Transfer Controls];
• ⇒ Investigated ongoing incidents - Generated reports / analysis / intelligence – to aid decision making;
• ⇒ Built Reports for Managed Parking Platform - Requirements, Wireframes (Balsamiq), Visualizing low level UX;
• ⇒ Developed Applications for internal consumption for Traffic Auditing, Revenue Auditing and Customer Pay-outs;
• ⇒ Cross Functional Coordination between Design, Engineering and Quality Teams anddriving execution.

Jul 2009 – Sep 2010 · 1 yr 2 mos · Gurgaon, India

• SEO Content India offered Consulting and Web Development Services
• ⇒ Helped small businesses establish their web presence – content solutions for corporate
• ⇒ Delivered Customized Web Solutions as per the need of the specific businesses;
• ⇒ End to end responsibility – Business Development, Account Management, Development, Delivery and Maintenance;
• ⇒ Clients: Accentium Web Pvt. Ltd; | PankajBatra.com | SehatFoundation.com | ShagunFoods.in | CloudBridgeLLC.com

Feb 2008 – Jun 2009 · 1 yr 4 mos · Gurgaon, India

• Studyplaces.com is a global education portal, with focus on India. It was invested in by – KPCB, Sherpalo Ventures and Info Edge Ltd.
• ⇒ Product Management – Products owned: University Search, Information Centre, Events and Test Centre;
• ⇒ Landing Page Optimization for reducing Lead cost and improving quality
• ⇒ Product Enhancement: University Search and Events – introduced detailed Comparison for the Search;
• ⇒ Analytics: Analyzed Lead Quality, Lead Targeting; performed Qualitative Analysis of LMS;
• ⇒ Project Execution: Added nearly 1000 educational institutes at all major cities in India through primary data;
• ⇒ Content Acquisition – Managed the Content / Business Operations / Market Research Teams;
• ⇒ Formed Alliances, Negotiated Contracts, Vendor Selection and Management for outsourced Products /Content.

Mar 2007 – Jan 2008 · 10 mos · Mumbai Area, India

• The PE Desk at Karvy provides advisory services to companies seeking Private Equity Participation
• Key Responsibilities
• ⇒ Pre Sales Presentations, post mandate - Business Due-Diligence and Documentation of the Business Model;
• ⇒ Identifying Investment Rationale for Investment Proposition and making Teasers and Presentations for prospective investors;
• ⇒ Legal: Advisory role in compliance with the SEBI DIP Guideline for companies seeking Private Equity participation.
• ⇒ Worked on Pre Sales presentations for companies in Floriculture, Textiles, Renewable Energy, Real Estate etc.

Feb 2006 – May 2006 · 3 mos · Hyderabad Area, India

• HSBC Premier - Client Acquisition and Business Development - existing and new relationships with HNIs
• Got the bank nearly half a dozen new relationships with High Net-worth Individuals for their Wealth Management Services
• Actively involved with the events targeted towards educating the HNIs and the Upper Middle Class about the benefits of Financial Planning | for creation of new relationships and enriching existing relationships

Jun 2004 – May 2005 · 11 mos · Pune Area, India

• Asian School of Cyber Laws (ASCL) is one of the premier Education and Training institutions in the area of technology law. It works with Governments / Police Departments / Educational Institutions across the globe for their cyber law education and training needs.
• ⇒ Conducted training programs for Governmental/Non-Governmental agencies and students on Cyber-Laws / PKI / Cyber-crime;
• ⇒ Member of the Draft Committee at Asian School of Cyber Laws: for the drafting of Subordinate Legislation (Rules) under the Information Technology Act, 2000 for the Ministry of Information Technology, Government of India;
• ⇒ Product Management – Conceptualizing and Detailing Products for Education and Training Purpose.