May 2022 – Feb 2025 · 2 yrs 9 mos · Gurugram, Haryana, India · Hybrid

• Part of the consumer POD team working on a scale of 1.9+ Mn MAU & 350k+ DAU across retention, engagement & rewards modules
• Uplifted new user D0 conversions by XX% over a base of X+Lakh users in a quarter by launching an interactive HTML based game module
• Reduced offer creation times during time-critical flash sale events by building multiple productivity features in CRM
• Authored stories, PRDs, defined acceptance criteria and created requirements/backlog over 10+ Agile Sprints.
• Performed 3+ levels of product testing - environment, user acceptance & functional regression for 200+ release items across sprints
• Contributed to roadmap planning, backlog tracking, & process improvements to ensure on-track deliveries for all items in the POD
• Conducted competitive analysis & performance benchmarking to optimise app loading times, user flows and launch new initiatives
• Created in-depth user personas based used across growth and product verticals for recharge and product offer targeting
• Indirectly managed a team to conduct- user demos, user acceptance testing, & ensure on-time deliveries of all projects
• Leading the product side of flagship loyalty rewards program - with X Lakh+ monthly members & MRR of INR XX+ Mn.
• Uplifted autorenewal rates & reduced program complaints by improving user flows for purchase

Apr 2021 – Jun 2021 · 2 mos · Gurugram, Haryana, India

• During my MBA summer internship, I had the incredible opportunity to dive into the world of growth hacking for a dynamic and rapidly expanding D2C FMCG startup called Country Delight. My main responsibility was overseeing referral and organic conversion metrics, which led me to work on some pretty cool projects:
• ∙Managed and optimised our referral campaigns via our omnichannel messaging platform partners to bring in more than 10,000+ new referrals and increased our repeat referral rates by 100bp
• ∙Conceptualised launched and managed E2E- 3 new referral marketing initiatives that brought in further 11,000+ new referrals into the funnel
• ∙Achieved a 25% increase daily referral rates above baselines via an algorithmic drop off capturing campaign.
• ∙ E2E owned the conceptualisation and launch of all the campaign creatives, user surveys and feedback calls to identify gaps in our campaigns.
• ∙ I also volunteered to be a Customer Support Agent when we were short staffed and processed over a 100 calls to satisfactory resolution (best part of corporate-customer interaction).
• Honestly, my time at Country Delight was an unforgettable experience. I feel so lucky to have been a part of a company that managed to thrive and grow even during the global downturn caused by the pandemic. Their amazing product, unwavering dedication to customer satisfaction, and innovative problem-solving approach were truly inspiring.
• And guess what? I even got a PPO so that was pretty sweet :)

May 2019 – Jun 2019 · 1 mo · New Delhi, Delhi, India

• My time as a social intern at Goonj was nothing short of incredible. I had the chance to work on a variety of projects that fell under Logistics and HR, each one offering unique opportunities for growth and impact.
• One of the highlights was teaching computer skills like Word, Excel, PowerPoint, and Logo to the kids of the Goonj workers. Seeing their excitement as they learned new skills was absolutely priceless!
• I also had the privilege of translating Goonj's Standard Operating Procedures into Hindi, making it easier for workers to understand and perform their duties with confidence.
• As a history buff, I was thrilled to be part of curating a collection of coins from over 70 countries, generously donated by people from all around the world. The coins were to be displayed at the Goonj museum of heritage, preserving cultural artifacts for future generations.
• Additionally, I helped organize donation camps and spread awareness about Goonj's mission. Being a part of an organization that was making a real difference in the world was an experience I'll never forget.

Apr 2018 – Aug 2018 · 4 mos · IIM Indore

• As the Co-Coordinator of the Pro-shows vertical, I form the connecting link between the various aspects of the Pro Nights of our annual cultural management fest, Atharv, from artist booking to on-ground logistical support during the events and providing an exhilarating experience for all the attendees.

Jul 2017 – May 2020 · 2 yrs 10 mos · IIM Indore