Shawn Fergus — VP of Marketing
Addressing Career Gaps and Short Tenures Career gaps can raise questions, so here’s the context for mine: Planned Career Break (Aug 2024 – Jun 2025): Took time to help my oldest child transition into college, coach my son’s basketball team, and continue professional development. I also consulted on a friend’s mission-driven startup protecting children from online predators. Shorter Tenures in the Last Decade: I’ve focused on pre-revenue and early-stage startups, fast-paced environments where I’ve consistently delivered, from landing multi-year six-figure contracts to exceeding revenue and pipeline goals. Some roles ended due to external factors, including funding cuts and a major investor health crisis. Earlier in my career, I thrived in longer roles. Six years at one company, four at another (growing from employee 80 to 1,000+), and two at a third (series C) that ended in a successful Oracle acquisition. I’m now looking to bring my skills to another pre-revenue/early stage startup or more established company where I can make a long-term impact. Shawn again, I'm a marketing executive with 20 years of experience driving pipeline and revenue in high-growth SaaS companies. My expertise spans brand strategy, demand generation, sales alignment, and go-to-market execution across startup, scale-up, and global enterprise environments. Key Achievements: * Two Successful Exits: TOA Technologies (Oracle) and LLamasoft (Coupa Software) * Revenue Growth: Increased revenue 70% YoY during the pandemic (Law Offices of Barton Morris) * Pipeline Generation: Exceeded annual pipeline goal by 120% at LLamasoft * Channel Expansion: Built a partner program generating 35%+ of the total pipeline at Shipyard * Enterprise Contract Wins: Closed first multi-year, six-figure ICP contracts at Shipyard * Analyst Recognition: Led Gartner Magic Quadrant Leader positioning for two organizations I do my best work at the intersection of growth, brand, and go-to-market clarity, leading teams that punch above their weight, and building marketing cultures that thrive under pressure. --- Select Industries Broadband, Cable, Consumer Products, Data Infrastructure and Analytics, e-Commerce, Education, Field Service Management, Financial Services, Food and Beverage, Government, Healthcare, Home Services, Human Resources, Insurance, Legal Services, Manufacturing, Oil and Gas, Professional Services, Retail, Satellite, Supply Chain Management, Technology, Telecommunications, Utilities | AI, Machine Learning
Stackforce AI infers this person is a SaaS marketing executive with extensive experience in demand generation and go-to-market strategies.
Location: Ann Arbor, Michigan, United States
Experience: 10 yrs
Skills
- Marketing Strategy
- Go-to-market Execution
- Revenue Generation
- Demand Generation
Career Highlights
- 20 years of experience in high-growth SaaS marketing.
- Successfully led two major company exits.
- Achieved 70% revenue growth during the pandemic.
Work Experience
Shipyard
Vice President Marketing (1 yr)
The Law Offices of Barton Morris
Vice President Marketing (1 yr)
Sift
Vice President Marketing (2 yrs)
LLamasoft, Inc.
Senior Director of Demand Generation and Growth Marketing (1 yr)
Ambassador - Relationship Marketing Software
Vice President Marketing (2 yrs)
Online Tech
Director of Marketing (1 yr)
Oracle | TOA Technologies
Senior Director of Global Marketing (2 yrs)
Education
Master of Arts at EU Business School
Bachelor of Arts at Cleveland State University
