Aug 2023 – May 2025 · 1 yr 9 mos

• New categories and selection expansion in Business Industrials and Scientific Supplies on Amazon

May 2022 – May 2023 · 1 yr

• Led 0 to 1 🚀 for Meesho Mall's Apparel category; Launched branded Menswear and Innerwear category in 6 months
• 1. Launched 6 national brands with 60% share in branded Innerwear; shortlisted 250+ affordable mass brands and seller labels relevant for Mall
• 2. Crafted brand selection playbook; performed competitor benchmarking (Amazon, Flipkart, Lazmall), user surveys and expert calls
• 3. Led cross-functional UX improvement project, coordinated with product and category teams; achieved adoption on 40% order share listings
• 4. Identified affordable mass brands that resonate with Meesho customers for enhanced shopping experience
• 5.Ideated on ways to establish customer awareness and consideration for shopping on Meesho Mall; conducted several experiments to improve Mall Orders/Clicks, % Transactors on Mall, retention metrics

Apr 2022 – May 2022 · 1 mo · Bengaluru, Karnataka, India

• 1. Led the P&L for Higher Education books portfolio of 10+ brands including publishers & distributors for 10k+ books in Books sub-category
• 2. KPIs included scaling the category by enabling key brands with marketing, promotions, advertisement and improving their catalogue

Apr 2021 – Jan 2023 · 1 yr 9 mos

• Wrote long form startup content and illustrated cover images for the stories. Participated in the podcast wave too.

May 2020 – Apr 2022 · 1 yr 11 mos · Bengaluru, Karnataka

• End to end P&L owner for portfolio of 15+ vendors with annual revenue INR ~120Cr including publishers & distributors for 40k+ books in Books sub-category
• 1. SME for Selection growth (20% YoY) for fine tuning input & output metrics- profitability, supply chain optimization, customer delivery promise.
• 2. Built roadmap and led program to ramp up alternate fulfilment channels like Dropship, Cross Dock
• 3. Program managed vendor experience improvement by rolling out Salesforce CRM for quicker problem resolution; coordinated with Salesforce, Finance & Business teams to ideate & design workflow
• 4. Designed Mass Vendor Relations program, onboarding 150+ long tail vendors at scale; selection increase of 15k+ books

Apr 2019 – May 2019 · 1 mo · Mumbai Area, India

• 1. Diagnosed upstream Coke Oven plant operations challenges in Indian Steel major; identified value potential of $9.51MM EBIDTA improvement
• 2. Identified 4 key value levers for process excellence - cycle time reduction, productivity, quality optimization & data driven plant availability
• 3. Rolled-out 15+ digitization initiatives for throughput enhancement increase basis real-time process monitoring, data-driven SOP

Jul 2017 – Dec 2017 · 5 mos · Remote

• Worked on reducing knowledge and cost barriers for reservoir simulations, creating a more user-friendly experience compared to existing industry tools

Sep 2016 – Jun 2017 · 9 mos

• Worked as an Instrument Advisor in Dongying, Shandong province of China.

Jul 2014 – Sep 2016 · 2 yrs 2 mos

Jan 2014 – Jun 2014 · 5 mos · Bangalore, Karnataka

• Key learning from my advisor - Never present your work if you are not confident of it, don't do a half baked job.