Sheri Achyuth Kumar

Business Development Executive

Hyderabad, Telangana, India8 yrs 9 mos experience

Most Likely To Switch

Key Highlights

Over nine years of diverse industry experience.
Successfully scaled affiliate programs in global markets.
Expert in managing influencer and affiliate marketing campaigns.

Stackforce AI infers this person is a seasoned professional in EdTech and E-commerce with a strong focus on Affiliate Marketing.

Contact

Skills

Core Skills

Affiliate MarketingInfluencer MarketingStrategic PartnershipsE-commerce OperationsBusiness Development

Other Skills

AWIN (Previously known as ShareAsale)Adobe PhotoshopAffiliate ManagementAffiliate RelationsAffise SAS toolAppsFlyerBrand PartnershipsBrandingCPLCPSConsumer Behavior AnalysisCorporate SalesDigital AdsEmail MarketingGoogle analytics - GA4

About

In my tenure with upGrad, I am handling Influencer, affiliate marketing from scratch along with email marketing I am building and managing strategic partnerships via online affiliate platforms like Impact.com, managing influencers, and affiliate publishers to drive customer acquisition/revenue, retention. I have over nine years of valuable experience working in various business verticals, including e-commerce, edtech, AdTech, and I-gaming, with companies like Desertcart, Guidely, GreedyGame & upGrad. I have successfully created and scaled affiliate programs in global markets, generating high-impact growth and revenue for the organizations. I hold a master's degree in design from Birla Institute of Technology & Science, Pilani, where I developed my skills in Microsoft Excel, PowerPoint. I am passionate about learning new technologies and trends and applying them to create innovative and effective solutions for the online business industries.

Experience

8 yrs 9 mos

Total Experience

1 yr 9 mos

Average Tenure

3 yrs 3 mos

Current Experience

Upgrad

Affiliate Marketing Manager - Edtech business

Mar 2023 – Present · 3 yrs 3 mos · Bengaluru, Karnataka, India · On-site

Created from scratch and managed campaigns in Affiliate marketplaces like ShareAsale & Impact.com.
Led global Affiliate & Influencer Performance campaigns for upGrad, managing a database of 7500
affiliates with primary markets in USA, India & other global regions.
Handled publishers ranging from coupon, cashback sites, loyalty sites, emailer affiliates, programmatic ads, In-app MMP partnerships through Adnetworks, Influencer marketing, Banking partnerships
Managing complete affiliate Journey from pitching our program, legal process, tracking link generation, technical integration, performance optimisation, Invoicing, payment process
Monitoring paid search, promocode & policy violations with Impact.com technology
Created & managing complete catalog promotions, seasonal & occasional sales with affiliates
Collaborations with cross functional team with content, design, legal teams whenever needed in managing the affiliate program.
Presently managing more than 100K USD monthly global business with affiliate, influencer & channel partnerships

Email MarketingImpact SAS toolAffiliate ManagementInfluencer MarketingGoogle analytics - GA4Affiliate Marketing+2

Greedygame

Senior manager - Affiliate marketing - Adtech business

Jun 2022 – Jun 2023 · 1 yr · Bengaluru, Karnataka, India · On-site

Building CPS(Customer retention, Branding, User acquisition), CPL(Lead generation) vertical at Greedygame

CPSCPLAffiliate Marketing

Guidely (ibpsguide)

Associate Director - Affiliate marketing - Edtech business

Jun 2021 – May 2022 · 11 mos · Bangalore Urban, Karnataka, India

1.Heading Complete Affiliate marketing department for Guidely.in
2.Creating new process to setup up new central level exams like SSC, Railways & Creating new business by creating state level exam business.
3.Handling digital ads/Influencer marketing for the Organization
4.Building Strategic Alliances for high impact accelerated Customer Acquisition & Gross Sales Transactions (GMV) Growth with Credit Card & Debit Card Payment Systems like Visa, MasterCard, American Express & Banks (Private Banks/Public Sector Banks/MNC Banks/Digital Wallets), Affiliate Partners, Meta Search Engines, Cab Aggregators, Coupon Websites.
Clients include:
Banks like Amazon ICICI Credit Cards, AU Small Financial Bank, Axis Bank, Bank Of Baroda, DBS Bank, HDFC Bank, HSBC Bank, ICICI Bank, IDBI Bank, IDFC Bank, Indusind Bank, RBL Bank, SBI Cards, Kotak Bank, YES Bank, NPCI (RuPay)
Mobile Wallets like Amazon Pay, Airtel Payment Bank, PayZapp, MobiKwik, PhonePe, and SBI YONO.
Aﬃliate Partners like Optimise Media, Admitad, TradeTrackerIndia, ClickOnik, Icubes Wire, Vcommission
Coupon Websites like GrabOn, CouponzGuru, Coupon Duniya
Cab Aggregators like Ola, Uber,
Meta Search Partners like Skyscanner, Wego, Kayak
OTT Platform like Eros Now,Sonyliv, Hotstar, Airtel Xstream

Affiliate MarketingDigital AdsStrategic Alliances

Desertcart

Strategic partnerships & Affiliate marketing - Global E-commerce business

Jun 2018 – Jun 2021 · 3 yrs · Mumbai Metropolitan Region

Managing corporate sales in the company.
Managing brand partnerships for DC plus loyalty program.
Managing Affiliate & influencer marketing.
Approaching corporate companies to build a relationship in mutual benefits.
Managing all the market place suppliers.
Procuring the items from the suppliers for all the daily orders.
Solving the customer related queries regarding my supplier orders.
Creating new business for the organization every day .
Preparing and listing new suppliers and making the products live.
Coordinating with Finance Dept for supplier payments.
Updating the new stock details .
Preparing sales returns and purchase orders for all the inventory stock.
Managing flash sales for all the market place suppliers.
Coordinating with operations and logistics team for hassle free in delivering the items.
Completely responsible for all the orders from the time customer placed an order and till it reaches warehouse.

Corporate SalesBrand PartnershipsAffiliate MarketingStrategic Partnerships

Wadi.com

2 roles

Market Place Operations - Ecommerce business

Promoted

Nov 2017 – Jun 2018 · 7 mos · Dubai, United Arab Emirates

Analyzing and reporting the Market place daily Seller Performance in Fulfilling the Orders.
Responsible for Market Place Seller Order Cancellations.
Following up with Category Managers in Fulfilling orders.
Solving the Operations related issues of sellers and Category managers.
Dealing with Market place returns.
Worked in Seller Care in solving seller issues in all departments.

Market Place OperationsSeller Performance AnalysisE-commerce Operations

Business Development Executive

Jul 2017 – Oct 2017 · 3 mos · Dubai, United Arab Emirates

Assist in preparing the insights on consumer behavior and create assortment plan for all categories.
Identifying, creating contacts with brands, distributors & wholesalers in the region (KSA and UAE)
Arrange meetings with suppliers and sellers on and off the field to facilitate the onboarding process.
Make sure the sellers are assigned to the right account managers and ensure a smooth transition between the same.
Contact suppliers for Wadi.com as well as assist the cataloguing team in listing products on the website.

Consumer Behavior AnalysisSupplier OnboardingBusiness Development