Jun 2023 – Present · 2 yrs 11 mos · San Diego, California, United States · On-site

• Parsley360 is a deep-tech AI company building an empathetic reasoning engine to address burnout, workforce performance decline, and organizational change failure.
• We focus on the behavioral root causes driving:
• Employee burnout and stress contagion
• Voluntary attrition and retention risk
• Productivity loss and engagement decline
• Change resistance during digital and cultural transformation
• Trust, belonging, and leadership system breakdowns
• Our platform integrates:
• An AI-powered behavioral “pocket coach” grounded in cognitive behavioral science
• De-identified organizational analytics dashboards for leaders
• Root cause mapping across teams, culture, and leadership systems
• Continuous performance monitoring and early burnout detection
• Parsley360 is designed for enterprise environments navigating the Future of Work, hybrid workforce complexity, and high-velocity change.
• This is not engagement software.
• It is behavioral infrastructure for workforce performance and sustainable organizational change.
• Mission: Reduce burnout. Increase retention. Improve performance. Make change stick.

May 2022 – Jul 2023 · 1 yr 2 mos · New York, New York, United States

• Providing corporate transformation for organizations by shifting the way gender is valued and understood throughout the company.

Jan 2017 – Present · 9 yrs 4 mos · San Diego

• International Speaker, Corporate Trainer & Executive Coach

Jun 2016 – Feb 2018 · 1 yr 8 mos · Greater San Diego Area

• Fractional marketing executive for this financial services company specializing in specialty tax and cost savings for companies. Developed brand revitalization effort, created new digital presence and print collateral and manage online marketing initiatives to include email, blog and social media marketing.

May 2015 – Feb 2018 · 2 yrs 9 mos · Del Mar, California

• BioRibbon health is an unobtrusive wearable patient monitoring service generating precise, comprehensive physiological data to drive real-time diagnostic clarity. Early diagnostic clarity enables effective interventions that benefit all stakeholders, to include the patient, provider, payer and employer.

Aug 2014 – Jan 2016 · 1 yr 5 mos · Irvine/Sunnyvale, California

• Lumeta Solar has designed a revolutionary new, high performance, adhesively applied PV solar module for the residential market that eliminates roof penetrations and blends seamlessly into the roof for a more aesthetically pleasing alternative to standard rack mounted modules. Responsible for all marketing and communications activities as well as part of strategic leadership team.
• Selected Achievements
•  Developed all digital and print collateral
•  Developed and produced all educational materials
•  Developed marketing and commercialization plan
•  Produced installation video demonstrating company’s unique positon
•  Developed company business plan, investor and sales presentations
•  Wrote DOE Sunshot Technology-to-Market grant

Jul 2013 – Feb 2018 · 4 yrs 7 mos · Greater San Diego Area

• Outsource CMO for this medical and emergency response system providing coverage in 106 countries worldwide. Work directly with the CEO to develop strategy and marketing to launch this unique app.

Mar 2008 – Sep 2012 · 4 yrs 6 mos · Temecula, California

• Specialty distributor of plasma, vaccines and other biopharmaceuticals. Privately held.
• Managed all strategic marketing, branding and communications for this billion dollar biopharmaceuticals distributor encompassing one subsidiary and three programs. Comprehensive marketing strategy, planning and implementation required for each.
• Selected Achievements
• Transformed marketing to profit center. Total 2010 corporate bottom-line contribution to include: Fee for Service Revenue, Cost Reductions and Publishing Income - > $1, 680,000.
• Worked closely with Senior VP of Sales to build integrated campaigns to increase market share across all product lines.
• Worked directly with manufacturing partners nationally and internationally to develop targeted, brand-specific marketing plans utilizing internal team and multiple communications platforms.
• Enhanced awareness of brands and corporate reputation through qualitative improvements across all communications platforms.
• Managing publisher of two award winning healthcare magazines; IG Living and BioSupply Trends Quarterly (BSTQ).
• Built high-performing team of eleven internal marketing professionals with a team of seven project-based consultants.

Oct 2001 – Feb 2019 · 17 yrs 4 mos · Del Mar, California

• Integrative marketing agency with an experienced team of strategists and creative talent with practice experience across multiple industries to assist companies of all sizes to develop and executive winning marketing strategies in the cloud and on the ground,
• www.CreativeDynamixInk.com

Jan 2000 – Jan 2001 · 1 yr

• Retail / Post Merger Implementation Strategies
• 23 high-end, full-service salon and day spas across Greater Chicago, Ohio and Kansas.
• Managed a team of 85 with 13 managers as direct reports. Developed marketing messages, brand position, process, goals and deliverables for the retail portion of this business. Responsible for budgeting, forecasting, planning, and employee selection and development.

Jan 1997 – Jan 2000 · 3 yrs

• Import/Export Agency and US Distribution of cosmetics, skincare and fragrances.
• Worked across Europe and the Middle East.

Jan 1989 – Jan 1997 · 8 yrs

• Manufacturer & specialty retailer for custom cosmetic, skincare and fragrance products.