Jul 2021 – Sep 2022 · 1 yr 2 mos

• A core member of rebranding team of Data products business unit of LTI. Rebranded as Fosfor, it was the biggest brand launch within LTI.
• Designed and implemented Fosfor brand launch marketing campaign and achieved fabulous response organically on different social media channels with LinkedIn impression= 123K, Twitter impression=15.7K, Instagram impression=1.4K
• Responsible for designing and implementing integrated Brand awareness, Brand development and Lead gen. marketing campaign for Spectra.
• Designed and implemented Digital Marketing Campaign for Spectra (1 of 5 products of Fosfor) and increased webpage traffic and lead with industry beating Impression, CTR and Engagement rate for the product.
• Developed & implemented social media organic campaign plan for Spectra to generate Brand awareness and establish Spectra’s strong presence in the rapidly growing data and analytics tools market.
• Maximizing marketing campaigns ROI through Ads optimization through A/B testing based on customers insights gained through campaign and web analytics.
• Responsible for designing and implementing Content marketing campaign for Spectra.
• Responsible for end-to-end Event participation for Brand development and lead generation for Spectra.
• Collaboration with partner agencies for content creation and campaign execution to ensure smooth implementation of marketing campaigns.

Jul 2020 – Jul 2021 · 1 yr

• Management Trainee - Inside Sales
• Designed and implemented a strategic business plan to expand LTI’s customer base and its strong presence – Formation of Inside Sales team.
• Conducted market research for customer segmentation and targeting for data products. Created a data base of 10K + prospects though research.
• Engaged with prospects via email, social media and creatively initiated conversation, established rapport and scheduled meetings with Decision makers at the right organizations.
• Served as initial sales contact to recognize account’s decision makers, understand the prospect’s business goals and make recommendation for further steps.
• Devised appropriate sales strategy by analyzing client’s requirements, identifying client’s positioning and competitors’ analysis.
• Leveraged email scrapping and automation tools like Snov.io to generate emails of prospects and contact them via email.
• Management Trainee - Sales Engineering
• Interacted with Sales Account at a lead stage to understand customers need to come up with positioning strategy and built customized solution, Proof of Concept (PoC) working along with solution engineers.
• Participated and Prepared RFPs and RFIs at the proposal stage and solution design phase with product team.
• Prepared presentation on the proposed solution and demo the product on the proposed solution to the client.
• Collaborated with multiple teams to execute the proposed task to deliver right solution demo to the client at the right time.

Apr 2019 – May 2019 · 1 mo · Kolkata

• Management of market pilot of study table in North East
• Developed and Implemented an STP model for Steel Study Table based on attractiveness of the segment and likelihood to win for the company
• Prepared and Administered localized Offline and Digital Marketing plan for North-East region
• Designed and Implemented Social Media, Organic and Paid Search campaigns to increase customer
• engagement and sales of the product
• Leveraged data analytics tools to analyze, design and implement Digital Marketing Campaigns
• Leveraged e-commerce platforms to improve distribution channel efficiency of Steel n Style study table
• Recommended future marketing plan with timeline, backed on current marketing plan outcomes

May 2017 – Jun 2017 · 1 mo · Bangalore

• Marketing and Sales Intern
• Conducted market research and developed an STP model for deciding target audience for GreatBuyz application
• Developed a Go-To-Market strategy to increase the downloads of GreatBuyz mobile app developed by Turaco Mobile
• Channelized and Leveraged the relationship between company and target colleges to enhance business
• Successfully completed the target of 500 downloads of GreatBuyz mobile application within 10 days
• Generated leads of the vendors and negotiated with them to start business with Turaco Mobile