Feb 2020 – Apr 2023 · 3 yrs 2 mos · Gurugram, Haryana, India

• Accomplishments include:
• Creation of content assets with a strong focus on sustainability
• Managed and prioritized all content delivery across the North America, Latin America, and Asia-Pacific (APJ) markets through proper planning and execution, thereby reducing redundancy by almost 50%
• Created copy as well as editorial services for multiple deliverable types (i.e. case studies, whitepapers, eDMs, press releases, internal newsletters, internal employee. communications, website copy, surveys, interviews, etc.)

Jul 2018 – Feb 2019 · 7 mos · Gurugram, Haryana, India

• An insight-driven strategic communications firm, Topline Consulting enables organizations to win valuable customers through result-driven brand planning, marketing communication and PR expertise. It is voted in China's Top 10 fastest growing digital marketing & strategic PR firms.
• We aim to, in the ever fiercely driven competitive environment, help our customers scale up, not incrementally but exponentially by maximizing on their business goals in the market place in India.

Jan 2017 – Jan 2020 · 3 yrs · Gurgaon, India

• Ambition is the first step to success. The second step is action.
• Combining the two, gave birth to Umbrella Corporate Communications. An integrated communications consulting firm, Umbrella comes with a diverse skill set and wide capability range. We offer to our clients a 360-degree approach for their brand thereby giving the brand a story to tell which resonates and remains in the minds of the customer.
• As said by Jean-Louis Gassee, "Advertising is saying you're good. PR is getting someone else to say you're good."
• And that, is what we are good at.
• Specialities: Reputation Management, Crisis Management, Public Affairs, Public Relations, Social Media, Digital Communications, Media Relations, Corporate Communications, Media Training, Government Relations, Advisory and Consulting Services, Brand Creation, CSR

Aug 2016 – Dec 2019 · 3 yrs 4 mos · Gurgaon

• Assisting clients in developing effective communication and marketing plans
• Media relations, strategy and planning
• Implementation and Coordination of PR activities
• Management of press conferences and events
• Generating media coverage in key publications of print media in the luxury, lifestyle genre
• Curating content for press releases
• Imparting training to client's employees as and when needed
• Image management
• Crisis Management

Nov 2015 – Jul 2016 · 8 mos

• Managed a team of 10 responsible for handling marketing strategies and communication for our clients
• Recruited & trained my 10-member team on effective communication and content delivery skills
• Launched an ideation team to improve on existing processes of client communication thereby increasing productivity by over 60%
• Grew from a Senior Content Writer to AVP with added responsibilities of establishing multiple geographical verticals for the company
• Consulted with our clients, to understand their market strategy vis-à-vis their competitors which led to an increased customer acquisition of 15%
• Consulted with our clients, to understand their marketing strategy vis-a-vis their competitors

Sep 2015 – Nov 2015 · 2 mos

• Created a content schedule for social media leading to a 40% increase in productivity given a calendar
• Strategized content accordingly by researching the client as to understand their consumers as well as competition
• Managed a team of 5 handling content across different social media platforms

May 2014 – Sep 2015 · 1 yr 4 mos · Pune/Pimpri-Chinchwad Area

• Red Saffron Company, Pune
• Formulation of offline and online retail brand strategy
• Worked as a Liaison between Vendors and Market Place Platform providers
• Aavishkaar Events, Pune
• Formulation of PR & Marketing strategies for their corporate projects
• Instrumental in helping them develop their new Branding Strategy
• Devised new business development strategies which resulted in 2x growth of their customer portfolio
• Socks & Shoes Events, Pune
• Headed their branding division and built a team to spearhead their international food event, World Dhaba
• Rebirth, Pune
• Assisted in spreading awareness surrounding the concept of Upcycling through organic social media marketing
• Created a product portfolio for their upcycle page on Facebook and Instagram
• Helped them develop CSR strategies for their target audience/ consumers

Mar 2012 – Mar 2014 · 2 yrs · Pune/Pimpri-Chinchwad Area

• Established a new brand in a relatively competitive retail fashion market with a focus on brand integration to increase brand recall by over 50%
• Hired a team of 5 and trained them on sourcing materials from global suppliers as well as how to augment sales which resulted in new customer acquisitions of close to 50%
• Generated sales through eCommerce partnerships and through traditional means which generated in an increased revenue of $5000 bi-yearly

Mar 2011 – Jul 2011 · 4 mos · Mumbai Area, India

• Prepared reports on crisis communication for clients' like HCC (Lavasa)
• Newspaper mapping for compiling the monthly dossier
• Created media lists and opportunity grids for the retail and construction sector for their clients
• Did analytics on databases which helped the organization create a delta for their customer base
• Worked on Tata Steel's account and handled media coverage for their Q3 result

Oct 2010 – Dec 2010 · 2 mos · Jamshedpur Area, India

• Worked closely with various verticals of Corporate Sustainability Services, which is Tata's CSR initiative commemorating 100 years of CSR done by them
• Assisted in organizing the World AIDS Truckers Utsav for Tata Steel Rural Development Society

May 2008 – Jul 2010 · 2 yrs 2 mos

• - Worked in a team that handled corporate events for the company