Jan 2022 – Present · 4 yrs 5 mos · Remote

• As the Founder of Ladder, I lead the strategic direction, growth, and daily operations of the company, specializing in building brand perceptions and delivering measurable results for businesses across industries. My role combines leadership, creativity, and systems thinking to scale ventures effectively and drive impactful outcomes. Key responsibilities include:
• Business Development & Scaling:
• Developing strategies to launch and scale businesses, focusing on sustainable growth and creating repeatable systems for success.
• Brand Strategy & Development:
• Crafting cohesive brand identities through design, copywriting, and storytelling to establish impactful market positioning.
• Operations Optimization:
• Streamlining processes across departments to ensure efficiency and scalability in workflows, resource allocation, and project execution.
• Sales & CRM Management:
• Building and optimizing customer relationship management systems to generate leads, nurture client relationships, and boost conversions.
• Team Building & Leadership:
• Recruiting, training, and mentoring a cross-functional team, fostering a culture of innovation and collaboration.
• Community Building:
• Creating and nurturing online communities to engage audiences, build trust, and enhance brand loyalty.
• Client Success & Support:
• Overseeing client communication and support systems to deliver exceptional service and maintain long-term partnerships.
• Creative Direction:
• Leading content creation strategies, including websites, campaigns, and digital assets, tailored to resonate with diverse audiences.
• Under my leadership, Ladder has successfully partnered with businesses across niches like eCommerce, SaaS, Tech, Defence, Hospitality, and education, helping them achieve significant growth through tailored brand strategies and streamlined business operations.

Oct 2020 – Dec 2021 · 1 yr 2 mos · Melbourne, Victoria, Australia

• Performed QA testing for the e-FX algorithmic trading platform. Key responsibilities:
• Conduct test failure analysis to identify any deviations in the system behaviour from its expected functions, thereby ensuring compliance to pre-defined standards and quality control.
• Perform defect/bug tracking and provide potential solution paths to developers for addressing each bug or any system deviations per the system requirements.
• Liaison with System analysts and developers to ensure the validity of all the system requirements and then develop test plan and testing strategy to ensure full test coverage in accordance to the acceptance criteria of the system changes.
• Develop automated unit and acceptance tests in alignment with the testing scope of all new system functions and features in order to identify and eliminate any errors or faults by running through all possible test case scenarios.
• Participate in feature design meetings in order to provide guidance and advice from a testing perspective when developing the feature requirements.
• Review, Amend and sign off weekly Test Summary Reports, which allowed for changes to be pushed from the testing environment to the production environment.

Jun 2019 – Mar 2020 · 9 mos · Sydney, Australia

• Managed and worked on various Business School projects that helped uplift the process and efficiency of the current tools:
• Developed Workflows to fully automate the back-end processes of Excel Certification rollout to all Business School students & staff and this has proven to be of great ease and efficiency for all the end users.
• Audited and Analyzed the core courses of all UNSW Business School programs (Undergraduate & Postgraduate) to check whether they meet the relevant criteria for PRME (Principles for Responsible Management Education) & helped in drafting the final PRME Report.
• Apart from doing technical contributions on the projects, performed various research work for parts of different projects and analyzed the results to provide actionable insight.

Dec 2018 – Feb 2019 · 2 mos

• The key duties involved:
• Developing & up keeping a CRM tool for key Director level relationship tracking and linkage with existing as well as prospective clients.
• Researching companies, including group structures & subsidiaries, consolidating and reviewing key financial information of various Client and prospects, to enable better decision making on various aspects.
• Active participation in various client portfolio management discussions, to understand conflict considerations and the approach adopted for resolution.