Oct 2022 – Oct 2023 · 1 yr · Bengaluru, Karnataka, India

• Product Manager for Daily Themed Crossword, a top-grossing word game in the U.S. with 700K+ DAU on the App Store and Play Store, owning the Monetization strategy and execution.
• Developed and launched a new IAP features that taps into the endowment effect which increased payer percentage by 68% and repeat payer percentage by 30%, driving an LTV upside of 5% thereby tying engagement with monetization
• App Tracking Transparency Conversion Rate: Performed A/B testing experiments around the nudge dynamics (timing, content, decisions, placement) to increase ATT conversions by ~1000bps, resulting in an LTV increase of ~3%
• In-game ads optimization - Optimized surfacings and caps of In-game Ads(interstitials) based on the engagement patterns data analysis of the user cohorts, which led to an increase in ad impressions by 23%, resulting in ~9% increase in Ad revenue
• Optimized IAP packs pricing/surfacing to maximize the In-App Purchase revenue by ~30%

Jun 2021 – Oct 2022 · 1 yr 4 mos · Hyderabad, Telangana, India

• Owned and layed out the end-to-end Product roadmap for the Casual Games franchise(Carrom and 8 Ball Pool)
• Build Products from scratch(with 200k + MAUs), to add additional revenue stream(achieved 5% LTV upsides)
• Fraud mitigation: Third-party(Appealing,Guardsqure), In-house
• Chasing DX Retention

Jul 2020 – Jun 2021 · 11 mos · Paris, Ile-de-France, France

• Worked on the paper which compared the relative influence of marketing thought compared to other disciplines and uncovered seminal marketing thoughts that have influenced both general and quantitative practice.
• Analyzed the Marketing thought in practice by the topic modeling procedures on 94 years of Harvard Business Review, 46 years of Sloan Management Review, and 47 years of Management Science,
• Using topic modeling procedures on 40 years of JPPM(Journal of Public Policy and Marketing), the paper will illuminate the evolution of the influence of marketing thought over time.

Jun 2020 – Aug 2020 · 2 mos · Kolkata, West Bengal, India

• Worked on the "NCRB Crimes in India" Annual report under the guidance of Prof. Amitava Banerjee
• Applied web scrapping techniques(using Tabula and Java) to fetch 2017, 2018 and 2019 reports from NCRB website
• Geodemographic analysis of various crime rates metrics(state-wise dowry, murder, woman harassment, robbery, etc.)
• Dashboard creation(using Tableau, Python) to present crime rate reports for a better understanding of crimes geographically
• Extracted all the possible insights from the report which will soon be sent to the Ministry of Home Affairs, India

May 2020 – Jun 2020 · 1 mo

• The internship at KPMG was broadly divided into three modules which involved analyzing the quality and completeness of the data, analysis of customer trends and behavior which was then used to target the customers based on demographics and attributes, and finally, the data was presented to the client with future recommendations.
• Tools: Tableau, Power BI, Excel, Python

Nov 2019 – Mar 2020 · 4 mos · Guwahati, Assam, India

• Solved the late night food delivery problem, for the community of IIT GUWAHATI

May 2019 – Dec 2019 · 7 mos

• Worked on National Level Common Entrance Examination, an Edvizo initiative aimed at awarding the scholarship to meritorious students to study in coaching institutes of the country
• 1) Devised an end-to-end marketing and branding strategy to be followed for the
• NLCEE for more than 35 firms resulting in revenue of worth INR 8 Million Brought in 40 percent of the total budget and was involved in more than 1000 corporate dealings,
• 2) Responsible for communicating and negotiating with
• corporate and media houses to explore the marketing possibilities forthe Project