Shree Madhan

CEO

Chennai, Tamil Nadu, India14 yrs 8 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Founded a successful digital marketing blog and agency.
Led teams to optimize digital marketing strategies for global clients.
Expert in data-driven decision-making and campaign optimization.

Stackforce AI infers this person is a Digital Marketing Expert with a strong focus on E-commerce and Performance Marketing.

Contact

Skills

Core Skills

Business AnalyticsE-commerce AnalyticsCampaign OptimizationData AnalysisPerformance MarketingDigital MarketingSeo StrategyContent Management

Other Skills

A/B TestingAdobe AnalyticsAdobe PhotoshopAffiliate MarketingAttribution GapsAttribution ModelingBloggerBloggingCROCSSCampaign Performance StrategyCascading Style Sheets (CSS)Conversion MetricsConversion OptimizationCustomer Acquisition

About

Passionate Digital Marketer with immense interest in adapting Digital Marketing innovations. * I founded Softechnogeek in 2011 as a digital marketing blog then evolved into providing digital marketing as a service to clients globally. * Started working in Netpros as an SEO Lead Analyst, handled 15 team members, worked in B2C industry generated leads, increased organic traffic. * Worked in Quipserve as Digital Marketing Lead handled B2B clients, generated leads via Google Ads campaign, Facebook, Instagram, Linkedin socail media campaigns

Experience

14 yrs 8 mos

Total Experience

6 yrs

Average Tenure

14 yrs 8 mos

Current Experience

Elsevier

3 roles

Business Analyst

Promoted

Aug 2024 – Present · 1 yr 10 mos

Promoted to Business Analyst to drive data-led decision-making for Personal Digital Subscription (PDS) products, including AI-based solutions, across global and regional e-commerce platforms.
Owned end-to-end analytics for Personal Digital Subscription products, tracking acquisition, engagement, conversion, retention, and revenue performance
Designed and built executive dashboards and automated reporting solutions using Tableau and Looker Studio to monitor subscription KPIs and growth metrics
Analyzed funnel performance across global and regional storefronts to identify optimization opportunities and revenue leakage
Delivered actionable insights to marketing, product, and leadership teams to improve subscription growth and customer lifetime value (CLV)
Managed analytics tracking architecture across e-commerce platforms, ensuring accurate event tracking, attribution, and reporting
Administered and optimized Magento-based global storefronts, including page updates, promotional setups, campaign launches, and content management
Partnered with cross-functional teams (marketing, UX, development, product) to align business goals with technical implementation
Supported experimentation and performance optimization initiatives to improve conversion rate and subscription activation
Core Skills:
Business Analytics | Subscription Analytics | Tableau | Looker Studio | E-commerce Analytics | Digital Subscriptions | Magento CMS | KPI Tracking | Funnel Analysis | Marketing Analytics | CRO | Data Visualization | Revenue Optimization | Stakeholder Reporting

Business AnalyticsSubscription AnalyticsTableauLooker StudioE-commerce AnalyticsDigital Subscriptions+8

Senior Campaign Executive

Nov 2022 – Aug 2024 · 1 yr 9 mos

Promoted to Senior Campaign Executive to lead advanced campaign optimization, tracking architecture, and data-driven experimentation for Elsevier’s global e-commerce platforms.
Led end-to-end campaign performance strategy across global storefronts, optimizing revenue, customer acquisition, and subscription growth
Owned implementation and governance of Google Tag Manager (GTM), ensuring accurate event tracking, conversion measurement, and marketing attribution
Designed and executed A/B tests (landing pages, CTAs, promotions, pricing visibility) to improve conversion rate and user engagement
Delivered monthly performance dashboards and executive-level analytics reports using Google Analytics and Adobe Analytics
Conducted deep-dive data analysis to identify funnel drop-offs, attribution gaps, and revenue leakage opportunities
Collaborated with product, UX, and development teams to translate data insights into scalable growth initiatives
Ensured tracking accuracy across campaigns, promotions, and e-commerce flows to maintain reliable reporting and decision-making

Campaign Performance StrategyGoogle Tag ManagerA/B TestingGoogle AnalyticsAdobe AnalyticsData Analysis+3

Web Marketing Specialist

Jan 2019 – Oct 2022 · 3 yrs 9 mos

Led performance-driven digital marketing initiatives for Elsevier’s global e-commerce portfolio, promoting academic books, journals across international markets.
Managed end-to-end performance marketing campaigns across paid search, display, and remarketing channels to drive qualified traffic and revenue growth
Planned and executed promotional campaigns for books and journal subscriptions, aligning with global product launches and seasonal demand cycles
Owned campaign tracking, tagging, and performance measurement using Adobe Analytics and Google Analytics, ensuring accurate attribution and actionable insights
Monitored KPIs including ROAS, CPA, conversion rate, AOV, and customer acquisition cost to continuously optimize campaigns
Collaborated with cross-functional teams (product, merchandising, content, and development) to improve landing page performance and user journey
Supported A/B testing and data-driven experimentation to enhance conversion rates across global storefronts
Delivered performance reports and strategic recommendations to stakeholders to scale revenue and improve marketing efficiency
Core Skills:
Performance Marketing | Global E-commerce | Paid Media | Adobe Analytics | Google Analytics | Campaign Optimization | Conversion Rate Optimization (CRO) | Revenue Growth | Attribution Modeling | Digital Promotions | Data-Driven Strategy

Performance MarketingGlobal E-commercePaid MediaAdobe AnalyticsGoogle AnalyticsCampaign Optimization+4

Quipserve

Digital Marketing Lead

Mar 2018 – Jan 2019 · 10 mos · Chennai, Tamil Nadu, India

Worked with International clientele from B2B to B2C.
Create and continuously optimize clients SEM Campaigns in Google Ads, Facebook Ads, Twitter Ads,
Linkedin Ads and Quora Ads.
Improve customer acquisition process by testing strategy and conversion improvement targets
Responsible for driving integrated paid search and SEO strategy to increase client’s share of voice
online while focusing on ROI results.
Managed large scale ad-spend across multiple clients.

SEM CampaignsGoogle AdsFacebook AdsTwitter AdsLinkedin AdsQuora Ads+4

Netpros llc

SEO Lead Analyst

Oct 2016 – Mar 2018 · 1 yr 5 mos · Anna Nagar, Chennai

Planned & Implemented SEO Strategies, setup goals and tracked conversion metrics, reported
the results on time, in a clear and concise manner for the client websites.
Lead the Content Management Team, Link Building Team, Online Reputation
Management Team, Outreach Management Team to deliver the expected results on time as
per the client requirements.
Created weekly dashboards to track the task assigned and completion statuses to assess the
team’s daily performance. Also performed Site Auditing & Backlink Auditing.
Extensively involved in keyword Research, Technical SEO, Planning the Editorial Calendar,
Tracking Keyword Ranking and Monitoring site performance in the Google webmaster and
Google analytics tools.
Successfully recover websites from Google Manual Action Penalties & Algorithm Updates.
Increased Sites traffic & Conversion upto 70%.
Rapidly Increased overall performance of the team which in turn increased the company’s
productivity and revenue.

SEO StrategiesConversion MetricsContent ManagementLink BuildingOnline Reputation ManagementSite Auditing+3

Softechnogeek

CEO

Oct 2011 – Present · 14 yrs 8 mos · Chennai Area, India

Done Keyword Research, Content Writing and planning the Editorial Calendar.
Built brand through Social Media and Email Marketing.
Currently have around 1000+ readers, along with YouTube Subscribers of 2K.
Generated traffic from YouTube, Facebook, Reddit, Quora.
Generated revenue through the blog from Advertisements, Sponsored Posts, Affiliate
Marketing.
Developed free themes and plugins for the open source community.
Designed & Developed the website from scratch.