Shreya Khot

CEO

Mumbai, Maharashtra, India8 yrs 11 mos experience

Highly Stable

Key Highlights

10 years of experience in product management and marketing.
Led successful product launches and innovative campaigns.
Expert in user-centric design and cross-functional team leadership.

Stackforce AI infers this person is a Fintech and B2B marketing expert with a strong focus on product management and user experience.

Contact

Skills

Core Skills

Product ManagementProduct MarketingStrategic Marketing

Other Skills

Adobe IllustratorAdobe InDesignB2B MarketingBrand ManagementBranding & IdentityBudget ManagementBusiness AffairsCROClient ConsultationsCommunicationCommunications StrategyCompetitive AnalysisContent MarketingContent StrategyCopywriting

About

Data-driven Product Leader with 10 years in product management, marketing and UX. Integrating design, strategic thinking, and technology to deliver user-centric experiences. Skilled in communication and stakeholder management. Thrive in orchestrating cross-functional teams to bring innovative products to market.

Experience

8 yrs 11 mos

Total Experience

2 yrs 5 mos

Average Tenure

2 yrs 1 mo

Current Experience

Idfc first bank

Chief Product Manager

Mar 2024 – Present · 2 yrs 1 mo · Mumbai, Maharashtra, India · On-site

Led user journeys, communications and product innovation for the following products:
☞ Token Life Cycle Management Platform:
Built in collaboration with Razorpay to power secure, end-to-end card tokenization for online payments.
☞ SI Hub Platform:
Revamped the Standing Instruction management system with BillDesk and simplified autopay for EMIs, utilities, and recurring bills.
☞ Credit Card Launches: Ashva, Mayura & FIRST EARN:
⇨ Led product + communication strategy with VISA, MasterCard & Rupay.
⇨ Shaped CX across email, SMS, and digital flows including onboarding and payments journeys.
☞ Fraud Awareness Campaign:
⇨ Conceptualized & rolled out a digital-first campaign against common scams:
⇨ Phishing, SIM cloning, UPI frauds, remote access scams, OTP fraud, identity theft.
⇨ Translated legal + technical terms into crisp, action-led communication.
☞ Website UI/UX for Credit Cards:
Reimagined UX to drive smarter card discovery based on:
⇨ Rewards, annual fee structure (lifetime free vs paid), and premium/metal tiers
⇨ Shipped Network Selection enabling users to choose their card network (e.g. VISA, Rupay)
☞ Mobile App UI/UX for Credit Cards:
(Rated 4.9/5 on the App Store) 🇮🇳 #1 in India | Ranked #1 in Forrester’s Digital Experience Review
⇨ Revamped core journeys for payments, statements, rewards, limits, service requests.
⇨ Built UI with cleaner navigation, shorter tap paths, and increased accessibility.
☞ Led end-to-end user journeys for Credit Cards:
⇨ Aadhaar OTP authentication flows
⇨ Optimized onboarding for two-wheeler and consumer durable loan journeys
⇨ Owned user journeys for over-limit and credit limit increases
☞ Marketing Collateral Review for Credit Cards:
⇨ Vetted all customer-facing assets from the business team for all mass media creatives.
⇨ Ensured accuracy, brand consistency, and compliance alignment
⇨ Validated compliance with RBI guidelines and ongoing regulatory changes

User JourneysProduct LaunchProduct InnovationProduct MarketingCommunications StrategyPayments+3

Unified infotech

4 roles

Product Marketing Manager - L5

Promoted

Jul 2023 – Mar 2024 · 8 mos

Directed customer-centric marketing and product strategies for 50+ clients across North America and Europe. Drove measurable impact across UX, engagement, and client satisfaction.
Clutch Global Leader (Fall 2024) for Web Design & Custom Software Development
Clutch 1000 list 2024 as one of the top 1,000 B2B service providers globally
☞ B2B Marketing Leadership & Digital Growth
⇨ Led a 12-member team across content, SEO, lead gen, social, and events
⇨ Drove company-wide website revamp and SEO overhaul (+34% traffic)
⇨ Scaled LinkedIn with 600% follower growth and 120% higher engagement
⇨ Built brand identity for ICP messaging, content, and campaign strategy
☞ Product Marketing Across 200+ Digital Products
⇨ Worked on 200+ digital products across USA, MENA, and APAC regions
⇨ Led IA/UX, messaging, and positioning across web and mobile platforms
⇨ Collaborated closely with cross-functional stakeholders including design, dev, and sales
⇨ Shipped and supported product launches from discovery through post-live optimization

Strategic MarketingCommunicationResourcing StrategyTeam LeadershipCustomer Journey MappingMarketing Strategy+3

Asst. Product Marketing Manager - L4

Promoted

Jan 2022 – Jun 2023 · 1 yr 5 mos

Proposal WritingSocial Media MarketingCreative StrategyContent MarketingMarketing Analytics

Sr. UX Researcher - L3

Jun 2021 – Feb 2023 · 1 yr 8 mos

Marketing CommunicationsCompetitive AnalysisInformation ArchitectureMarket ResearchWireframingSearch Engine Optimization (SEO)

SEO Consultant

Jun 2021 – Dec 2021 · 6 mos

User ResearchDigital Marketing StrategyUX DesignClient ConsultationsContent StrategyCRO

Status quo

Digital Marketing Consultant

Jan 2022 – Mar 2022 · 2 mos · Mumbai, Maharashtra, India

Graphic DesignSocial Media MarketingAdobe IllustratorSearch Engine Optimization (SEO)

Wugweb - creative ux design agency

Fractional CMO

Jan 2021 – Present · 5 yrs 3 mos

La international | home of earth’s finest

Digital Marketing Executive

Aug 2020 – Oct 2021 · 1 yr 2 mos · Dubai, United Arab Emirates

Championing sustainable living and wellness as the leading organic brand dedicated to nourishing people and the planet in the GCC region.
Ranked No. #1 organic coconut brand in the GCC region and the #2 organic brand within the UAE. Earth Finest's portfolio also includes Chia, Quinoa, Vinegar, Honey and Himalayan Salts.

Social Media MarketingDigital StrategySearch Engine Optimization (SEO)

Just vegan

Digital Marketing Consultant

Jan 2020 – Mar 2020 · 2 mos · Dubai, United Arab Emirates · Remote

The tribe

Freelance Copywriter

Jan 2019 – Feb 2019 · 1 mo · Dubai, United Arab Emirates

Genr8

Founding Member - Head of Marketing & Business Development

Dec 2018 – Jul 2020 · 1 yr 7 mos · Dubai, United Arab Emirates · On-site

Founding member of Genr8 leading all marketing and business development functions.

Self employed

4 roles

Freelance Makeup Artist

Jul 2018 – Jul 2019 · 1 yr

MAC Pro Artist, Inglot Artist Club, Makeup Artist for Short Films & Commercials.

Digital Marketing Consultant

Jun 2018 – Jul 2021 · 3 yrs 1 mo

Blockchain, Cryptocurrency, Renewable Energy, FMCG, E-Commerce, Financial Services, Audit & Advisory, Education, AI, Data Analytics, Logistics, WPC Manufacturing, Alternative Medicine - Chiropractic, Funeral Homes, Recruitment, Agro Commodities, Textile, Real Estate, MarComm.

Competitive AnalysisDigital StrategyB2B Marketing

Content Creator

Jun 2018 – Jul 2021 · 3 yrs 1 mo

Reliance Nippon Life Insurance, Kotak Securities, Aditya Birla Capital, Savills ME, Status Quo, Earth's Finest, Just Vegan, Argente International, The Tribe, Media Espresso, Impact Hub, Finomenal, Soni Associates, Lakshya Farms, Sanjay Shenoy, Wugweb.

Web Content WritingIllustration

Live Sound Tech / A2

Jun 2017 – Jul 2020 · 3 yrs 1 mo

Dubai Jazz Fest (2015) ft. Carlos Santana, Toto, Sting & Chris Botti | Nesco Paddy Fields - Folk Music Festival (2017) ft. Shubha Mudgal , Nooran Sisters, Sunita Bhuvan, Susheela Raman, Sona Mohapatra, Kalpana Patowary, Tipriti Kharbangar | GSEF (2018) ft. Jennifer Hudson, Trevor Noah, Priyanka Chopra, Al Gore & Julia Gillard | Sonu Nigam Live in DXB (2018) | Balqeez Fathi LIVE @ YAS (2019) | The Royal Wedding - Al Maktoum Wedding Ceremony (2019) ft. Hussain Al Jassmi, Ahlam Al Shamsi & Lojain Omran.
In-house live sound engineer / technician for all rehearsals and events held at MMI. A2 for touring live sound engineers across India for the following artists: Shreya Ghoshal, A. R. Rahman, Ajay-Atul, Pritam Da, Ankit Tiwari, Armaan Malik, Falguni Pathak, Bhayanak Maut, Sonu Nigam.