Shreya Paul

Co-Founder

New Delhi, Delhi, India8 yrs experience
AI EnabledAI ML Practitioner

Key Highlights

  • National finalist in 15+ case study competitions.
  • Co-founded a platform for B-school insights.
  • Developed omnichannel strategies for brands.
Stackforce AI infers this person is a versatile professional with expertise in consulting, marketing, and content strategy across various industries.

Contact

Skills

Core Skills

Market ResearchBusiness AnalysisContent StrategyConsultingStrategyBrand StrategyGo-to-market StrategyMarketing

Other Skills

Article WritingArtificial Intelligence (AI)Artistic AbilitiesAugmented Reality (AR)BloggingBrand ManagementBusiness StrategyCareer SkillsCascading Style Sheets (CSS)CommunicationCompetitive AnalysisContent ManagementContent writerCreative StrategyCreative Writing

About

I pursued MBA from SDA Bocconi School of Management, following a B.Tech in Computer Science & Engineering, Noida. I have won and emerged as a national finalist in 15+ case study competitions conducted by prestigious b-schools in the country and am competitive and continuously keep upskilling myself. Beyond academics, I am a movie buff & I enjoy creating vlogs, art, writing, travelling, cooking, dancing & volunteering. I thrive on connecting with others and pursuing exciting new projects!

Experience

8 yrs
Total Experience
1 yr
Average Tenure
1 yr 5 mos
Current Experience

Gartner

Business and Technology Insights (previously Research & Advisory, R&A)

Jan 2025Present · 1 yr 5 mos · Gurugram, Haryana, India · On-site

  • Collaborated with Gartner analysts to review business and technology trends across practices(such
  • as Software Engineering, I&O, Cyber security, D&A, Enterprise Architecture, SPVM, etc.) and translated insights into consumable reports for C-level executives, Gartner Events, Client Inquiries and several key internal strategic technology research projects
  • Contributed to the development of 10+ hypecycles,15+ market guides and various strategic initiatives, driving actionable insights to support high-impact research notes and publications
  • Conducted market research on emerging technologies (AI, Cloud, IoT, GenAI, etc.) analyzing their market adoption, growth trends and drivers, industry analysis, through quantitative & qualitative data analysis
  • Utilized Power BI and Excel to perform comprehensive data analysis and develop interactive data visualizations, providing stakeholders with data-driven insights, enhancing strategic decision-making
  • Leveraged multiple data bases such as Capital IQ, PitchBook, Crunchbase, Factiva, EBSCO, etc.,to source, analyze,and validate market intelligence, ensuring accuracy and depth in research deliverables
Market ResearchBusiness AnalysisResearch SkillsStakeholder ManagementVendorsBusiness Strategy

Tales from mba

Co-Founder

Jun 2024Nov 2025 · 1 yr 5 mos · India

  • 'Tales from MBA’ - a one-stop hub for B-school wisdom where we unlock insights from MBA Lessons with frameworks, case studies, brand stories, strategies, real-life applications, extra-curriculars & all other things that makes the b-school journey exciting & meaningful!
Content StrategyOnline Content CreationCreative StrategyBusiness Analysis

Zinnov

Consultant

Apr 2024Jul 2024 · 3 mos · Bengaluru, Karnataka, India · On-site

  • GTM strategy and Account Roadmap for a Hyper-scaler
  • ▪ Researched and analyzed over 20 key accounts within the BFSI sector to pinpoint accounts for inclusion in the go-to-market strategy, focusing on detailed opportunity identification
  • Driving Growth through Acquisition for a Fortune 500 company
  • ▪ Identified over 80+ acquisition targets in the semiconductor industry for a service provider, suggested key recommendations to drive business growth through the targeted acquisition
  • Contributed in creating a pov(point of view) on RCM(Revenue Cycle Management) and conducted in-depth research and analysis to suggest an acquisition target for the client
  • Created a report on the increasing use of cyber security in the E&U(Energy & Utilities) industry & devised a GTM strategy for SPs(service providers) to foray into the same
Research SkillsConsultingStrategyData AnalysisMicrosoft PowerPoint

Jakala

Consultant

Nov 2023Dec 2023 · 1 mo · Milan, Lombardy, Italy · On-site

  • Worked on a project for Mediaset Infinity OTT platform
Content Strategy

Blauer

Brand Consultant

Nov 2023Dec 2023 · 1 mo · Milan, Lombardy, Italy

  • Developed an omnichannel strategy to reposition Blauer USA (clothing label) from a military to a lifestyle brand(Brand positioning)
Brand StrategyPrimary ResearchStrategic Brand Consulting

Hdfc life

Project Intern

Sep 2023Sep 2023 · 0 mo · Mumbai, Maharashtra, India · On-site

  • Conducted 10+ primary calls with GenZ, studied their decision journey, gathered critical insights for the new product ‘Klarify Life’ (Term insurance guide)
Research SkillsPrimary ResearchQuestionnaire DesignMarket Research

Green wise italy

Consultant

Jul 2023Jul 2023 · 0 mo · Remote

  • #Sustainibility consulting. Worked with a focused team and recommended market entry strategies in Milan for both B2C & B2B segments with an emphasis on the slow green concept
ConsultingSustainable DevelopmentTeamworkResearch SkillsGo-to-Market Strategy

The good food institute india

Strategy Consultant

Jun 2023Oct 2023 · 4 mos · India · Hybrid

  • National finalist - Top 6
  • Build a customer-focused solution utilizing ingredient optimization for the Smart Protein Challenge (ISPIC 2023)
Research SkillsGo-to-Market StrategyMarketing

Betteralt

Intern - Founder's office

May 2023Jun 2023 · 1 mo · Mumbai, Maharashtra, India · On-site

  • Spearheaded Global Influencer Marketing program, onboarding 25+ influencers to amplify brand presence
  • Contributed to the successful launch of the new website by conducting research and providing strategic input to enhance user experience and content development
MarketingInfluencer MarketingBrand StrategyCreative StrategyNegotiation

Tie bangalore

Marketing Communications Intern

Apr 2023May 2023 · 1 mo · Bengaluru, Karnataka, India

  • Handled SIGs & managed social media for TiE Matrix Summit’23, orchestrating LinkedIn posts enabling attendees’ engagement
  • Authored research report on the investment landscape in India, providing valuable market insights and opportunity
Marketing

Luxury club - sda bocconi asia center

Founding Team

Feb 2023Feb 2024 · 1 yr · Mumbai, Maharashtra, India · On-site

Keyword AnalysisKeyword ResearchBloggingWritingResearch SkillsArticle Writing+2

180 degrees consulting sda bocconi asia center

Consultant

Jan 2023Mar 2023 · 2 mos · Mumbai, Maharashtra, India · On-site

  • Enhanced merchandising strategies for a restaurant in the F&B sector, optimizing presence on Swiggy & Zomato & conducted competitive benchmarking for pricing strategy, ensuring strategic positioning in the market
Market ResearchResearch SkillsCustomer ServicePricing StrategyStrategic PlanningStrategy+1

Happyhikkups

Social Media Marketing Intern

Jan 2023Feb 2023 · 1 mo · Mumbai, Maharashtra, India

Social Media BloggingMarketingCreative Strategy

Bauli group

Product Consultant

Dec 2022Feb 2023 · 2 mos · Mumbai Metropolitan Region · On-site

  • Analyzed consumer behaviour, primary data to develop strategic ideas for the new savoury variants of Bauli moonfils
Market ResearchCustomer ExperienceFocus Groups

Finlatics

Business Analyst

Nov 2022Dec 2022 · 1 mo · Mumbai, Maharashtra, India

Statistical AnalysisData AnalysisMicrosoft Power BI

The sparks foundation

Digital Marketing Intern

Sep 2022Oct 2022 · 1 mo · Singapore

Social MediaPython (Programming Language)Inbound MarketingData Analysis

Hult prize at sdabac

Media Lead

Jul 2022Jun 2023 · 11 mos · Mumbai, Maharashtra, India · On-site

Event PlanningSocial Media StrategySocial MediaMarketing Strategy

Hult prize foundation

Operations Team Member(2022), Start-up coordinator (2023)

Apr 2022Jun 2023 · 1 yr 2 mos · Mumbai, Maharashtra, India · On-site

  • Worked in the Hult Prize Regional Summit (2022 and 2023) for Central & South East Asia.
Event PlanningTeam ManagementOperations Management

Catking educare

Social Media Associate-MLP Program

Mar 2022Jun 2022 · 3 mos · Mumbai, Maharashtra, India

  • ▪ Implemented weekly social media strategy to improve awareness
  • about the brand and increase engagement
  • ▪ Designed promotional creatives using graphic design tool Canva and
  • worked in Quora marketing
  • ▪ Increased daily traffic on the corporate website and engaged with
  • users on Instagram chat and story polls, boosting conversion rates
MarketingSocial MediaSocial Media Marketing

Techquila

Content Writer

Mar 2021Sep 2021 · 6 mos · Mumbai, Maharashtra, India

  • ▪ Created 50+ articles that were published on the website and increased
  • daily traffic by optimizing SEO
  • ▪ Executed research regarding the trending topics in science, technology,
  • health and lifestyle domain using Google trends and keyword tools
  • https://www.techquila.co.in/useful-gadgets-for-the-post-pandemic-world/
Online Content CreationKeyword ResearchBloggingArticle WritingWeb Content Writing

Leisure byte

Freelance Writer

Jun 2020Aug 2021 · 1 yr 2 mos · Remote

  • https://www.leisurebyte.com/author/fire/
BloggingArticle WritingCreative WritingWeb Content Writing

Tanisi it services pvt. ltd.

Summer Intern

Apr 2020May 2020 · 1 mo · Noida, Uttar Pradesh, India

  • ▪ Analysed the role of Artificial Intelligence in businesses and identified the prime areas AI has been integrated with.
  • ▪ Conducted research on the impact of Artificial Intelligence & Machine Learning on Cyber Security and its benefits.
Cybersecurity

Rage coffee

Content writer & Social media marketing

May 2019Jul 2019 · 2 mos

BloggingSocial Media MarketingWeb Content Writing

Mirah belle naturals

Brand Ambassador

Apr 2019Aug 2020 · 1 yr 4 mos

The comic digital

Web Content Writer

Jul 2018Aug 2018 · 1 mo · Noida, Uttar Pradesh, India · On-site

  • ▪ Created relevant blog articles on numerous student life community topics that were published on the website
  • ▪ Increased readership by boosting traffic to the blog and optimizing SEO
Communication

Ifem delhi

Marketing Communications Intern

Jun 2018Jul 2018 · 1 mo · Delhi, India · Hybrid

Foodiotism

Social Media Marketing Intern

Jun 2018Jun 2018 · 0 mo · Greater Delhi Area

Aminotes

Content Contributor

Aug 2017Sep 2019 · 2 yrs 1 mo · Noida, Uttar Pradesh, India

Online Content CreationContent Management

Education

SDA Bocconi

Master of Business Administration - MBA

Sep 2023Dec 2023

SDA Bocconi Asia Center

Master of Business Administration - MBA

Jun 2022Mar 2024

Amity University

Bachelor of Technology - BTech — Computer Science Engineering

Aug 2017May 2021

Amity Global Institute,Singapore

Bachelor of Technology - BTech — Computer Science

Nov 2019Dec 2019

SPHS

Higher secondary — Science (PCMB)

Jan 2014Jan 2016

S. P English Medium High School

HSLC

Jan 2002Jan 2014

Bhatkhande Music Institute

Visharad — Bharat Natyam

Jun 2007Aug 2012

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