Shruti Omer

Digital Marketing Specialist

Bengaluru, Karnataka, India7 yrs 10 mos experience

Key Highlights

7+ years of experience in B2B and B2C marketing.
Expert in go-to-market strategies and product positioning.
Proven track record in leading growth initiatives.

Stackforce AI infers this person is a SaaS and EdTech marketing expert with a strong focus on growth and product strategies.

Contact

shrutiomer91@gmail.com LinkedIn

Skills

Core Skills

Growth MarketingProduct MarketingBrand Development

Other Skills

Brand AwarenessBrand ManagementBrand MarketingBrand StrategyBranding & IdentityBusiness DevelopmentBusiness-to-Business (B2B)Campaign ManagementContent DevelopmentContent MarketingContent StrategyCross-functional CollaborationsCustomer AcquisitionCustomer EngagementCustomer Onboarding

About

I like building things from scratch - growth engines, GTM playbooks, and sometimes, entire functions. Over the years, I’ve worked across products and industries that couldn’t be more different - from GenAI startups to healthcare SaaS and edtech platforms. The common thread? Connecting product truth with human insight and making it work in the market. With 7+ years across B2B and B2C, I’ve led go-to-market strategy, positioning, and growth - often in 0→1 environments, helping teams define who they are, who they serve, and how to reach them. My work lives at the intersection of product, marketing, and business impact. Right now, I’m at Thoughtworks, working on global marketing initiatives that bring together AI, creativity, and innovation. Before this, I built product marketing from the ground up for multiple early-stage startups - helping them find their footing, voice, and momentum. I’m drawn to that balance of chaos and craft - the kind that makes work feel alive, meaningful, and worth doing. If I had to define my work philosophy, it would be this: take risks, stay curious, and always build with heart.

Experience

7 yrs 10 mos

Total Experience

1 yr 1 mo

Average Tenure

1 yr

Current Experience

Thoughtworks

Global Campaign Strategist

Jun 2025 – Present · 1 yr · Bangalore Urban, Karnataka, India · Hybrid

Dashtoon

Growth

Nov 2024 – Mar 2025 · 4 mos · Bengaluru, Karnataka, India · Hybrid

Democratising access to comic creation.

Growth MarketingContent Development

Alphabake

Head of Marketing

Jan 2024 – Nov 2024 · 10 mos · Bengaluru, Karnataka, India · Hybrid

All things brand, marketing and growth for a Generative AI product (fashion-tech).

Growth MarketingContent DevelopmentSoftware as a Service (SaaS)Product Marketing

Career break

Travel

Oct 2023 – Dec 2023 · 2 mos

A 3-month sabbatical to travel, recharge, and focus on personal growth. Reflect on my career so far and explore what excites me next.
Spent time across deeper (usually untravelled) parts of Uttarakhand and Himachal exploring new cultures, values and traditions. Loved every bit of it!

Akna medical pvt ltd (aknamed)

AVP, Brand & Product Marketing

Sep 2021 – Sep 2023 · 2 yrs · Bengaluru, Karnataka, India

As a marketing function lead, I am responsible for primarily everything under:
1. product marketing for two SaaS products (health-tech), focussing on user adoption and engagement
2. overall brand development, creative communications and content strategy, thought leadership

Team ManagementGo-to-Market StrategyGrowth MarketingContent DevelopmentContent StrategyProduct Marketing+4

Dailyrounds / marrow

Product Marketing and Growth – Offline Channels

Feb 2020 – Aug 2021 · 1 yr 6 mos · Bengaluru, Karnataka, India · Hybrid

PAN India Field Marketing for Marrow - the gold standard ed-tech app for NEET PG preparation.
spearheaded PAN India’s offline market expansion strategy leading to a direct revenue impact on offline sales
customer acquisition in 700+ medical colleges - increased the user database by 35% in 5 months through geo-targeted offline and online lead gen activities
planned & executed online and localised offline events, partnerships, referral marketing, and built a solid students’ Brand Ambassadors Program

Growth MarketingContent Development

Shemaroo entertainment ltd.

GTM and Product Marketing

Apr 2018 – Feb 2020 · 1 yr 10 mos · Mumbai Metropolitan Region

Launched a series of devotional audio devices.
Worked closely with cross-functional teams (sales, content, marketing, creative agencies) to launch and commercialize a series of state-of-the-art content-led audio devices products in a span of FY’18-19.
Developed product positioning and communication for offline and online channels.

Content DevelopmentProduct Marketing

Bookeventz.com

Marketing Associate

Apr 2017 – Jun 2017 · 2 mos · Mumbai Metropolitan Region

Overworked and (under)paid intern.
In a short 3-month time frame, was able to improve user acquisition by 150% (offline + online) and onboard 60% of leading event vendors in Mumbai.
Utilized social media to enhance customer engagement. 2.3x increase in Instagram followers.

Wedding planning & services

Founder

Apr 2015 – Aug 2017 · 2 yrs 4 mos · New Delhi, Delhi, India

Discovered that user-centricity is the key to building a successful Dhandha!
Built a profitable wedding planning and management company, with an intent to bring some structure to (once a) highly unorganised process.
We had the best team of freelancers to transform creativity into reality.
I made a decision to exit and pursue management studies.