Apr 2024 – Jul 2025 · 1 yr 3 mos

Nov 2020 – Jun 2024 · 3 yrs 7 mos

• -Responsible for marketing strategy, customer engagement, retention and various marketing campaigns for product/platform launch for the youngest TATA's organisation building marketplace/e-commerce platform for Indian SMBs

Nov 2019 – Oct 2020 · 11 mos · Bengaluru, Karnataka

• Responsible for marketing strategy, brand campaigns, product marketing, customer engagement & retention, partnerships and acquisitions.

Jan 2015 – Oct 2019 · 4 yrs 9 mos

• Marketing Strategy :
• Developed the marketing strategy tied to business outcomes, worked on 4Ps, customer acquisition strategy and operational plan
• Marketing Plan :
• Developed the operating marketing plan worked closely with the Management based on roadmap and budgets available.
• Budget Management :
• Built Regional/Zonal budgets and manage activities within said budget.
• Tracked all budget, activities and ROI on weekly basis
• Branding & Design :
• Established the brand architecture, roadmap and manifestations across all channels and medium including, content, presentation, website, event collaterals, emailers, social media. Be the brand custodian across.
• ATL/BTL :
• Active participation in Media Planning and Buying
• ATL- Executed FM, TV, Print Ads, Outdoor advertisement
• BTL- Events, Activations, Tally camps, Kiosks, Promotional Rally
• Events :
• Planned , developed, executed events (technology, industry verticals, industry associations, speakership opportunities) based on the marketing plan.
• Identified participation and speakership opportunities participation at third party events.
• Marketing Communications/ Social media :
• Market Facing- Developed marketing communications material with help of content/design team such as digital Ads, case studies, customer pitches, thought leadership PoV material, banners, posters, tele calling script, newspaper ad designs, etc
• Internal facing- Created Internal Communications and Internal branding to ensure consistent and clear a culture of communications and efficiency within the organization
• Managed Social media Pages/group for external and internal audience.

Jan 2014 – Dec 2015 · 1 yr 11 mos

• Managed strategic projects in several key business areas based on on-going organizational initiatives to create strong ecosystem and enhance revenue opportunities
• Responsible for designing the framework for focused engagement with Partners across India
• Major work areas -
• Competent in strategy development, planning, and partner relationships
• Developed Go-to market plans and new project launches
• Developed and executed marketing plans and associated campaigns
• Developed revenue model and defined profitable margin structure for the partners
• Developed of incentives schemes and reward framework for 25000 partners across India
• Drive strong sales and marketing engagements
• Continuously enhanced multiple processes to ensure smooth operations
• Ensured communication plan for developed strategy and programs to Resellers
• Continuously monitored performance of the projects through analytical tools/reports and took timely corrective measures
• Worked closely with sales, marketing and multiple internal teams for the development and successful execution of the projects

Jun 2011 – Dec 2013 · 2 yrs 6 mos

Apr 2010 – May 2010 · 1 mo · New Delhi Area, India

• Investment focused research on Social Networking Sites and their advertising potential
• Macro analysis of top 10 consumer facing sectors in 40 cities to determine regional trends in spending propensity for RedFM, SunDirect, Aircel etc.
• Primary & Secondary research in Media & Entertainment Sector

Jun 2008 – Jul 2008 · 1 mo

• In-depth study of mobile communication operations in GSM
• Contribution in development a subscription application based on Unstructured Supplementary Service Data for BSNL and development for graphical interface for various application.