Shubha Tiwari

Co-Founder

Gurgaon, Haryana, India17 yrs 6 mos experience

Key Highlights

  • Over 15 years in Consumer Insights and Market Research.
  • Leading Circular Economy projects for environmental sustainability.
  • Expert in data-driven community engagement and stakeholder management.
Stackforce AI infers this person is a leader in Consumer Insights and Sustainability initiatives.

Contact

Skills

Core Skills

Consumer BehaviorData AnalysisBrand Health TrackingQuantitative Research

Other Skills

Digital data analysisMarket ResearchCompetitive AnalysisProposal WritingBrand EquityConcept GenerationStatistical ToolsSecondary ResearchMarket IntelligenceMarketing ResearchPrimary ResearchCustomer InsightCompetitive IntelligenceAnalyticsResearch Planning

About

With 15+ years of experience in Consumer Insights across diverse industries, I’ve spent most of my career decoding human behavior, market trends, and the impact of brands on people's lives. But alongside boardrooms and brand trackers, a deeper purpose was growing whenever i was traveling to mountains—my passion for environmental sustainability and protection. I’ve transitioned from the world of consumer insights to leading Circular Economy & Reverse Logistics Projects at Healing Himalayas, an organisation dedicated to environmental protection and sustainable development in the fragile Himalayan ecosystem. At Healing Himalayas, I work at the intersection of data, community, and environmental action—designing impact-driven programs, engaging stakeholders, and ensuring our efforts not only clean landscapes but empower local communities and promote circular solutions in high-altitude waste management. Let’s connect if you're passionate about sustainability, CSR partnerships, or simply making the world a bit better—one project at a time. #consumerinsights #marketresearch

Experience

17 yrs 6 mos
Total Experience
2 yrs 9 mos
Average Tenure
10 mos
Current Experience

Healing himalayas

CSR Projects Head

Jul 2025Present · 10 mos

Healing himalayas llp

Founding Member

Apr 2025Present · 1 yr 1 mo

Escalent

Research Manager

Apr 2023Jul 2025 · 2 yrs 3 mos · Remote

Consumer BehaviorData Analysis

Gfk

2 roles

Consultant

Oct 2022Feb 2023 · 4 mos

Senior Research Manager

Aug 2021Sep 2022 · 1 yr 1 mo

Brand Health TrackingQuantitative ResearchDigital data analysis

Market sapience

Associate Research Director

Jan 2015Jul 2021 · 6 yrs 6 mos · Gurgaon, India

  • New client acquisition and management of current client portfolio for continued business consulting based on various market research and analysis needs
  • Research planning and designing of project framework as per clients’ business needs
  • Designing of research instruments like discussion guide and questionnaire as well as analysis framework
  • Practical experience of consumers research interactions- Moderation of FGDs and Ethnography
  • Writing final research report and recommending business decisions on the basis of research findings
  • Team leadership and management for smooth project execution

Rs market research solutions private limited

Associate Research Director

Apr 2011Oct 2014 · 3 yrs 6 mos · New Delhi Area, India

  • Responsible for complete project management and client interaction from proposal formulation, research methodology designing, project planning, data analysis and final report presentation.

Ccs services

2 roles

Sr. Research Manager

Aug 2010Mar 2011 · 7 mos

  • Exploring the problem/improvement areas for client business: To research and analyze the current business and industry information and to prepare and present findings in a meaningful way.
  • Preparing Strategic Business Presentations: Using various computer programs and presentation styles to make information accessible and interactive to the client.
  • Handling Consultancy Projects: Conducting various business and marketing consultancy projects in various industry verticals as Education, Hospitals, Rural Development etc
  • Preparing Various Business Proposals and Models
  • Developing the content for company websites, client’s brochures, promotional activities etc

Research Manager

Oct 2008Aug 2010 · 1 yr 10 mos

  • Key Strengths
  • Handling end-to-end research requests - Problem scoping/proposal generation, understanding end-clients needs, outlining solutions, feasible research methods, timelines and costing.
  • Conducting in-depth research - Leveraging secondary and primary research skills to generate insights on research assignments; synthesizing data and presenting output in an easily comprehensible format with conclusions and recommendations for different project.
  • Leading Research Projects - Managing and leading teams (usually 3-4 team members). Also handled multiple projects simultaneously.
  • Managing Client Interaction - Managing end-to-end verbal and written communication -from request/proposal generation to final delivery and feedback.
  • Actively involved in the recruitment process for Research Executive level
  • Website concept and content development for the company

Green fiesta pvt. ltd

Export Marketing Executive

Feb 2008Sep 2008 · 7 mos

  • Key Profile
  • Assessment and study of European, USA and Indian market for Organic Food's potential, trends and acceptence
  • Co-ordinating the export process of Organic food products with all necessary certificates and documents required with Government nodal agencies like APEDA
  • Managing product development for Green Fiesta's retail products in Indian Market, as well as co-ordinating with retailers
  • Involved in concept building and positioning for different product categories. Products' label text and information is to be finalized after analyzing consumer attitude and expectations.
  • Promotional research designing for company's retail products and then, co-ordinating promotional program it in Ludhaiana and nearby areas.

Education

London School of Business and Finance LSBF

Executive PG Certification

Jan 2020Jan 2020

ICFAI Business School

MBA — Marketing

Jan 2006Jan 2008

Banasthali Vidyapith

B.Sc. — Computer Science

Jan 2003Jan 2006

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