Simran Sonkar

Product Manager

Lucknow, Uttar Pradesh, India3 yrs 10 mos experience

Key Highlights

Proven expertise in category management and customer experience.
Strong analytical skills demonstrated through data-driven projects.
Experience in leading brand health and benchmarking initiatives.

Stackforce AI infers this person is a skilled Product Manager in E-commerce with strong analytical and category management capabilities.

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Skills

Core Skills

Category ManagementMarket ResearchAnalytical Skills

Other Skills

BenchmarkingUI/UX benchmarkingBrand Health TrackingSQLProgrammingConsumer BehaviorC++ArduinoCMicrosoft WordMicrosoft ExcelMicrosoft OfficeMicrosoft PowerPointMatlabJava

Experience

3 yrs 10 mos

Total Experience

2 yrs

Average Tenure

1 yr 10 mos

Current Experience

Amazon

3 roles

Product Manager

Nov 2025 – Present · 5 mos · On-site

Category Manager

Jun 2024 – Dec 2025 · 1 yr 6 mos · On-site

Summer Intern | Category Management

Apr 2023 – Jun 2023 · 2 mos · Bengaluru, Karnataka, India · On-site

1. Spearheaded an in-depth analysis of the evolving customer preference landscape in a category, culminating in the formulation of strategic solutions to elevate the overall customer experience.
2. Orchestrated a comprehensive brand health analysis for the top brands, yielding bespoke recommendations to augment the perceived customer value and competitiveness of each brand.
3. Undertook benchmarking assessments of top national & international e-commerce platforms, ensuring the attainment of best-in-class customer experience standards.
4. Pioneered selection benchmarking, optimising product offerings within the category to align with customer expectations and market demands.
5. Designed a dashboard for enabling seamless data accessibility & empowering data-driven decision-making processes for enhanced operational efficiency and strategic agility.

BenchmarkingUI/UX benchmarkingCategory Management