Shubham K Yadav — Product Marketing Manager
I am a results‑driven marketing professional with several years of success in product and service marketing, competitive intelligence, and data‑led go‑to‑market execution. My work blends deep market research with hands‑on campaign delivery to fuel pipeline growth and raise win rates in the highly competitive Sales Performance Management and Incentive Compensation Management SaaS space. Competitive Intelligence • Led end‑to‑end industry analysis, pricing strategy, and battlecard creation, boosting sales win rate by 50 percent against Varicent, Spiff, CaptivateIQ, Clari, and other Tier‑1 rivals. • Publish weekly competitive newsletters, SWOT reports, and win‑loss analyses that keep leadership and sales teams ahead of market shifts. • Build feature roadmaps and RFP response frameworks that secure RFP, RFI, and RFQ wins across US and European enterprise accounts. Product Marketing • Craft positioning, segmentation, and A B test plans that sharpen messaging and optimize launches. • Produce high‑impact assets—whitepapers, case studies, cheat sheets, ebooks, demo videos—that accelerate buyer journeys and sales velocity. • Run lead‑gen and MQL programs via LinkedIn Sales Navigator and ZoomInfo, syncing seamlessly with Salesforce CRM. Product & Project Management • Partner with vendors and cross‑functional teams to enhance features and deliver releases on Jira and Asana, on time and on budget. • Maintain GDPR‑compliant data operations and competitive ARR dashboards in Looker Studio and Power BI. Digital & Performance Marketing • Execute SEO, SEM, PPC, and retargeting strategies that lift engagement by 80 percent. • Launch Meta Ads and Google Ads campaigns to widen reach and drive qualified demand. • Track KPIs, ROI, ROAS, and CTR in SEMrush, Hootsuite, Google Analytics, and Adobe Analytics; optimize through Adobe Target testing. Marketing Automation & GenAI • Build HubSpot nurture flows, triggered notifications, and event alerts; connect ZoomInfo Copilot AI and HubSpot AI for data‑driven prospecting. • Leverage Adobe AJO, AEP, RTCDP, AEM, and CJA to deliver personalized, privacy‑first customer experiences. My passion is turning insight into action—whether that means refining a value proposition, automating a campaign, or arming sales with the intel to win the next deal. Let’s connect if you’re looking to accelerate growth with data‑centric, market‑tested strategies.
Stackforce AI infers this person is a SaaS marketing professional with expertise in competitive intelligence and digital marketing strategies.
Location: Bengaluru, Karnataka, India
Experience: 5 yrs 5 mos
Skills
- Product Marketing
- Competitive Intelligence
- Go-to-market Strategy
- Digital Marketing
- Marketing Strategy
- Technical Marketing
- Market Analysis
Career Highlights
- Boosted sales win rate by 50% through competitive intelligence.
- Executed successful digital marketing campaigns increasing engagement by 80%.
- Developed comprehensive go-to-market strategies for SaaS products.
Work Experience
Xactly Corp
Product Marketing Analyst (2 yrs)
National Institute of Urban Management
Digital Media Marketing Specialist (2 yrs 3 mos)
CMTI - Central Manufacturing Technology Institute
Project Fellow-II (Technical Marketing Executive) (1 yr 2 mos)
InsideSherpa
Virtual Intern (1 mo)
SastaSundar
Sales And Marketing Intern (2 mos)
Bharat Heavy Electricals Limited
Mechanical Engineer Trainee (0 mo)
Education
Master of Business Administration - MBA at Institute of Engineering & Management, Kolkata
Master of Business Administration - MBA at Institute of Engineering & Management, Kolkata
Bachelor of Engineering - BE at Truba Group of Institutes, Bhopal
12th at T.M Convent Higher Secondary School, Bhopal
10th at T.m convent Higher Secondar School, Bhopal
