Dec 2021 – Jan 2024 · 2 yrs 1 mo · Bengaluru/Hyderabad · Remote

• > Work as an in-market PM (locally for India) to build and scale the growth subscription charter for Microsoft Web Direct Modern Work Suite (M365, Teams & Security) in the SMB segment of business through technology & digital transformation
• > Responsible for the core metric of Net Paid Seat Adds (NPSA) apart from secondary metrics of great customer experience and revenue for India. Growth of 17.72% (FY22) and 24.05% (FY23)
• > Ran multiple A/B tests on the Web Direct (India page) to help advance consideration levels for M365 products to 4.73% (FY23) against the WW growth of -6.22%. Most successful one - addition of CSS module resulting in 104% NCSA achievement
• > Reworked on in-prod communication channel, experience and language to achieve conversion rates of 5.52% and 2.08% (try and buy rates respectively) against WW levels of 3.02% and 1.6%
• > Worked on a company wide project - Mitigate drop in retention rates (~30%) due to new RBI regulations. Helped design and implement the new customer flow in the cart to accommodate for the extra step of 'tokenization' in the flow
• > Working on a central level project of improving 'Geo Accuracy' WW using Artificial Intelligence (AI). Leading this specifically because of India level data insights from initiatives, that improved GA from 80.31% (FY22) to 82.44% (FY23)
• > Working towards introducing more payment instruments for Web Direct customers in India. Analyzed and have presented to VP level executives the forecasted customer adds growth of 22% (drop-off presently of 54% at payments step)
• > Conducted over 100+ user interviews (in person and online) to understand users' needs for projects dealing with customer intent, spending capability among others
• > Drove product ownership from ideation, designing through developing via execution and ultimately launching new products while working with core cross-functional teams like other PMs, Engineers, Marketeers, Designers, Business, Sales, Support and Content

Aug 2021 – Dec 2021 · 4 mos · Bengaluru, Karnataka, India · Hybrid

• > Worked for a brief period (4M) as a PM for customer support team to optimize flows for best customer experience. Setup & created a tool to rightly predict exact issues customers face from reports collating such data to pin and work on the problem

Aug 2020 – Aug 2021 · 1 yr · Bengaluru, Karnataka, India · Remote

• Led and worked on product initiatives from the website (desktop and mobile) front:
• > Responsible for the core metric of the business i.e. V:L (visits to leads) - helped launch initiatives such as property level insights and lead form optimisations to uplift V:L by 5% in OND 2020
• > Ran multiple A/B tests for implementation of React JS pages throughout the website to attain the best combination of page speed and V:L conversions. Reduced average HomeLane page loading speed from 5.47 secs to 3.52 secs
• > Created tools to publish partner pages and SEO friendly content pages getting HomeLane website 26% more impressions from customers in OND 2020 compared to JAS 2020
• > Launched the new lead allocation logic (lead curation) to help uplift L:M (leads to meetings) by ̃20%
• > Set up funnel metrics (events of clicks and pageviews) across the website which provides valuable information helping to understand business break points and areas for investments to improve
• > Some BAU Activities - My Account page for logged in customers, launched 'Home Office' offerings page (WFH HomeLane range) within a week of HomeLane business decision, Squad-IQ implementation - system to capture leads for a third party vendor that help HomeLane sales team take some load off

Sep 2018 – Aug 2020 · 1 yr 11 mos

• > Worked with the filing team; building Software-as-a-Service for consumers enabling them to file their Income Tax Returns easily with minimal efforts required
• > Had end-to-end responsibility of the e-filing product (ClearTax and TaxCloud), which had ~5m unique users during the tax filing season
• > Led and worked towards the launch of a 0-1 product (ClearTax Referral) which acquired 5.42% of the total filings
• > Planned & successfully executed Rewards program contributing to a significant spike of 22.3% more filers
• > Contributed in product testing by conducting A/B testing of product landing pages; improved conversion by 8%
• > Improved in-prod communication by implementing UX changes for existing users resulting in user discovery improvement from 7 to 5 mins
• > Enabled the sales team with a capability to deploy Corporate communication by inputting minimal variables in the tool; increased day-to-day deployment efficiency by 100%
• > Responsible for positioning and defining messages for ClearTax products - Involved in planning marketing strategies to create awareness and drive adoption of ClearTax products & features
• > Defined, tracked and reported product KPIs, business insights and customer metrics by closely working with the analysts' team to understand customer behaviour, identify problems and opportunities
• > Ideated on product offerings, gather requirements, write PRDs, create wireframes and workflows for smooth execution of a task
• > In a gist, responsibilities include - identifying user pain points, defining problem statements then ideating solutions and measuring success, along with defining product roadmap and its OKRs

Aug 2017 – Aug 2018 · 1 yr

• > Responsible for positioning and defining messages for ClearTax products - Involved in planning marketing strategies to create awareness and drive adoption of ClearTax products & features
• > Involved in planning marketing strategies to create awareness and drive adoption of ClearTax products & features
• > Work closely with all core teams including Product, Marketing, Sales, Support and Content teams on a daily basis to develop and distribute assets and collaterals
• > Create product content and communications to educate customers on new product capabilities and best practices
• > Improve in-prod communication by suggesting UX and product flow changes for existing as well as new users basis current analysis and performance
• > Own sales enablement. Manage internal training and communication for sales team by training members and creating content on sales pitch for strategic positioning and creating value proposition of ClearTax products
• > Conduct competitor analysis and user behavior research to analyze existing market offerings and provide thorough feedback and suggestions for improving and adding values to the product
• > Contribute in product testing by conducting A/B testing of product every month to identify gaps in the product and create a plan to develop a holistic offering to the consumer
• > Single-handedly work on email marketing and WhatsApp marketing
• > Actively help marketing team to understand product position to create lead generation, awareness and social media campaigns for the products

Apr 2016 – Jun 2016 · 2 mos · Bengaluru, Karnataka, India · On-site

• > Facilitator in restructuring the Bengaluru distribution channel for Eveready and helping in SFA implementation
• > Facilitated distributors in particular zones to improve their distribution width and quality of coverage
• > Interacted with over 800 retailers to monitor proper execution of distribution channel & analyze sales volume
• > Conducted competitor analysis of other FMCD distributors’ models and came out with plans for distributors to make changes to their current model
• > Recommended geographical segmentation of the distribution network

Jun 2014 – May 2015 · 11 mos · Greater Bengaluru Area · On-site

• > Responsible for preparing short-term sales plan, sales approaches, strategies and finding opportunities to develop business by identifying potential customers
• > Influencer in providing end to end solutions, from generating leads to closing the deal and then getting the training program implemented
• > Involved directly in dealing with Training and Development heads of clients such as Kronos Incorporated India Ltd, Saggezza, TCS among others in understanding requirements, analyzing possible prospects and ultimately supporting them in achieving the training goals
• Email ID: shubham@springpeople.com
• Mobile : 7022618159