Shubham V S Bundela

Business Development Executive

Delhi, Delhi, India12 yrs experience

Highly Stable

Key Highlights

Over a decade of experience in brand and marketing.
Expert in omnichannel platforms and consumer insights.
Proven track record in driving business growth and client retention.

Stackforce AI infers this person is a Marketing Professional with expertise in Experiential and Integrated Marketing.

Contact

Skills

Core Skills

Business DevelopmentCampaign ManagementRetail MarketingContent ProductionExperiential MarketingMedia Planning

Other Skills

AR/VRActivationsBTL MarketingBrand ActivationBrand VisibilityBusiness AnalysisBusiness CommunicationsClient Relationship ManagementClient ServicingConsumer Connect ProgramsContent StrategyCustomer ServiceDigital MarketingDigital MediaDirector level

About

-Drawing from over a decade in brand and marketing, successfully leading a team of marketers into Business Development, Client Servicing, Strategy and Campaign management -Expertise in Omnichannel platforms, seamlessly blending consumer insights into meaningful and fresh brand propositions. Orchestrating Go to market strategies, distinctive brand activation ideas and thought driven small and large ticket Events across diverse portfolio of clients globally. -Having worked with media owners/ publishers like Dainik Bhaskar, Dainik Jagran, and agencies like Impact communications, Jagran Solutions, Madison World – managing their end-to-end Experiential marketing Portfolio – Events, Activation, Retail and Digital Marketing. -Created winning go to market strategies, successful online & offline campaigns backed by meticulous data -Proficient in handling technology based solutions, AR/VR, Mobile App marketing, Software as a service (SaaS) & other customized technology solutions.

Experience

12 yrs

Total Experience

2 yrs 3 mos

Average Tenure

2 yrs

Current Experience

Tangent ideas & technologies pvt ltd

Business Director

Jun 2024 – Present · 2 yrs · New Delhi, Delhi, India · On-site

Driving business growth through new client acquisition and account mining within existing portfolios.
Leading Events, Activations, and Trade Marketing — including product launches, MICE, conferences,
exhibitions, rural/urban activations, retail marketing, and brand visibility.
Retail Visibility – Creating and strategizing POSM, both hard and soft merchandising, Modern trade,
Premium MT, GT branding and Store creation, shop adoption – all end-to-end retail visibility exercise.
Creating strategic proposals and thought leadership for new and existing clients.
Ensuring timely invoicing and project closures while managing internal teams and external vendors for smooth
execution.
Overseeing content and creative production — AR/VR, Ad films, in-film integrations, shoots, social
media content, reels, branded content etc.
Shoppers- Building Brand stores in India and Middle east. Brands like SRF, HEALTHSY, HP etc.
Other clients on board - Airtel, VI-JOHN, Wipro, Merino Laminates etc.

Business DevelopmentClient ServicingStrategyCampaign ManagementEventsActivations+4

Madison world

Associate Business Director

Mar 2023 – Sep 2025 · 2 yrs 6 mos · New Delhi, Delhi, India · On-site

Designed and executed ROI-driven BTL marketing campaigns for brands, PSUs, and key government
bodies. Specialized in experiential marketing—events, activations, MICE, conferences, exhibitions—as well
as integrated campaigns across digital and ATL platforms.
Developed growth strategies and drove business development, building strong relationships with decision-
makers to ensure pragmatic, results-focused execution and maximum client ROI.
Led end-to-end consumer communication strategies across media, advertising, PR, and promotional
channels. Managed multi-agency ecosystems to deliver integrated and impactful campaigns.
Consistently enhanced profitability and client portfolio, achieving 100% client retention while driving both
top-line and bottom-line growth.
Independently led government tenders and pitches, securing major projects with Central Bureau of
Communication, Digital India, and other central/state agencies.
Key Clients: Mars Wrigley, Pidilite, Dalmia Cements, Dabur India, Caltex, ITC, Polycab, BJP etc.

BTL MarketingExperiential MarketingIntegrated CampaignsBusiness DevelopmentClient Relationship Management

Jagran solutions (a unit of jpl)

Group Account Manager

Oct 2018 – Jan 2022 · 3 yrs 3 mos · New Delhi Area, India

Handling the entire on ground marketing portfolio from Rural to urban activations,
Intellectual property, and other Integrated marketing campaigns for notable clients
Managing end to end Experiential marketing campaigns – Brand activation, Events,
Road- shows, consumer connect program, product launches, channel partner
activations, press releases, social marketing led programs in rural and other
government campaigns like Digital India

Retail visibility campaigns for SC-Johnson, Dabur, RB – Wall painting, shop
adoption, Dealer boards, Wall and Pillar branding and other visibility measures
in the General trade and Modern trade.
School and College activations for Dabur India. Strategizing Events and Exhibitions of
national and international level.

Experiential MarketingIntegrated Marketing CampaignsBrand ActivationConsumer Connect Programs

Impact communications

Business Manager

Jun 2016 – Aug 2018 · 2 yrs 2 mos · Delhi, India · On-site


Working directly with the Media Planning and Business Head teams, in formulating efficient strategies in terms
of maximizing Revenue inflows, creative addresses to the media requirement and devising disruptive
methods of innovating, retaining and servicing clients.

Media Planning: Strategically Planned and Pioneered some innovative and disruptive
on ground campaigns for clients like Britannia, Unilever, ITC. The campaigns became
huge in terms of PR and customer interactions.

Trade Marketing –Handled End to End Retail visibility and Merchandising exercise for Hindustan Unilever,
AIMIL Pharmaceuticals, Reckitt Benckiser, Cadbury, GSK etc. – in term of Retail seeding exercise, Shop
adoption, Trade market activations, In Shop Branding, POSM and other visibility led activities.

Pivotal role in strategizing and managing Rural Intellectual Properties like Digital
India, RB Vrddhi, HSA( GSK)

Facilitating brands to participate, outshine by creating larger than life brand imagery of the brand and
their products in rural marketing Congregation Fairs- Nauchandi Mela, Puri Rath Yatra, Kumbha, Sonepur
Mela, Nehru boat festival Kerala and many more etc.

Client worked Hyundai, Dhanuka, Britannia, Bayer, DCM Shriram, Mahindra Tractors, Eicher, Sonalika Tractors