Shubhi Agrawal

Product Manager

Gurugram, Haryana, India5 yrs 4 mos experience

Most Likely To Switch

Key Highlights

Expert in CRM strategy and lifecycle design.
Proven track record in user retention and engagement.
Strong analytical skills driving data-backed decisions.

Stackforce AI infers this person is a CRM and Retention Marketing specialist with a focus on user engagement strategies.

Contact

shubhi.agrawal810@gmail.com LinkedIn

Skills

Core Skills

Crm Strategy & Lifecycle DesignCustomer EngagementCustomer Lifecycle & RetentionMarketing StrategyIntegrated Marketing CommunicationBrand ManagementProduct DevelopmentMarket ResearchTechnical Recruiting

Other Skills

Data AnalysisMicrosoft ExcelE-commerce SEOCustomer InsightCustomer AnalysisMarketing AnalyticsAnalytical SkillsCustomer MarketingBusiness AnalysisSocial Media MarketingCreativity and InnovationSearch Engine Optimization (SEO)Integrated MarketingMarketingStakeholder Management

About

I work at the intersection of behavior, communication, and growth, designing CRM systems that make users stay, return, and convert. I’ve built lifecycle journeys, designed retention flows, shaped engagement strategies, and improved user experience through data-backed behavioural insights. What I’ve learned across brands is simple: Retention isn’t about sending more messages. It’s about sending the right emotion at the right moment. My work sits across:** • CRM strategy & lifecycle design • Behaviour-based segmentation • Welcome, winback, churn & repeat flows • UX-led communication frameworks • Personalisation & engagement journeys • Cross-channel retention execution I’m always open to meaningful conversations on CRM, user journeys, and retention systems. If you’re exploring gaps in your lifecycle or want clarity on your CRM direction, feel free to connect or book a short clarity call (link in bio).

Experience

5 yrs 4 mos

Total Experience

11 mos

Average Tenure

1 yr 2 mos

Current Experience

Junglee games

Product Marketing

Mar 2025 – Present · 1 yr 2 mos · Gurugram, Haryana, India · Hybrid

Analyse user behaviour to create dynamic micro-segments and personalize outreach campaigns across channels.
Contribute to go-to-market strategies for product features like loyalty programs, leaderboards, and seasonal events, enhancing product adoption and feature awareness.
Drive continuous optimization through A/B testing of messaging, creatives, and timing, translating data insights into actionable improvements.

Data AnalysisCustomer EngagementMicrosoft ExcelCRM strategy & lifecycle design

Boat lifestyle

Growth and Retention Marketing

Aug 2023 – Mar 2025 · 1 yr 7 mos · Gurugram, Haryana, India · On-site

Strategic Partnerships & Market Growth: Led high-impact partnerships generating ₹8Cr+ GMV monthly with an 8-10% ROAS boost. Identified, negotiated, and managed partner relationships, building a robust pipeline aligned with market trends and brand growth.
Customer Lifecycle & Retention: Designed and executed data-driven lifecycle campaigns across Email, SMS, WhatsApp, and in-app channels, targeting new and dormant users using CRM tools (CleverTap, Mailmodo, Remarkety). Optimized engagement through A/B testing and segmented communications.
Cross-Functional Collaboration: Worked with Brand, Product, and Analytics teams to enhance product features and align campaigns with revenue goals. Coordinated with Legal for seamless partnership agreement execution.
Performance Tracking & Engagement: Monitored partner and campaign performance, providing insights for continuous improvement. Managed communication schedules to ensure consistent partner and customer engagement.

E-commerce SEOCustomer InsightCustomer AnalysisMarketing AnalyticsAnalytical SkillsCustomer Marketing+3

Cog culture

Account Executive

Mar 2023 – Jun 2023 · 3 mos · Gurugram, Haryana, India · On-site

Managed Key Accounts, providing strategic advice and guidance on branding and marketing initiatives to meet business goals and objectives.
Assisted in developing Integrated Marketing Communication (IMC) strategies, driving brand awareness, and fueling growth.
Collaborated with designers and copywriters to create compelling brand messaging for clients like Emaar India, ensuring consistent representation across marketing channels.

Microsoft ExcelSocial Media MarketingCreativity and InnovationSearch Engine Optimization (SEO)Integrated MarketingMarketing+8

Renewbuy

3 roles

Tech Recruiter- Intern

Jul 2022 – Jul 2022 · 0 mo · Gurugram, Haryana, India

Interned as IT recruiter focusing on Software Developer positions including Full Stack, Frontend Developer and Backend Developer.

Marketing Intern

May 2022 – Aug 2022 · 3 mos · Gurugram, Haryana, India

Assisted the product development team in successfully launching a new product line, implementing growth strategies that contributed to a 20% increase in company revenue.
Collaborated with cross-functional teams to ensure product-market fit and conducted market research to identify customer needs and preferences.
Conducted comprehensive market research for competitive analysis, utilizing SEO tools and techniques to uncover insights and opportunities.

Competitive AnalysisSearch Engine Optimization (SEO)Marketing AnalyticsMarket ResearchSocial MediaProduct Development+1

Talent Acquisition Intern

May 2022 – Jul 2022 · 2 mos · Gurugram, Haryana, India

Recruited 18 people including senior level after sourcing 500+ resumes and taking 200+ interviews, executing end-to-end recruitment using job portals like Naukri, LinkedIn, and Shine.
Collaborated with 15+ regions across 4+ cross-functional teams to comprehend the hiring requirements.
Market Research: A brief analysis of Competition
Conducted market research on competitors' hiring strategies, resulting in a 15% increase in talent acquisition (HR metrics & employee feedback).

Competitive AnalysisMicrosoft ExcelMicrosoft OfficeGoogle WorkplaceTechnical RecruitingMarket Research+2

Gigzoe

Talent Acquisition

Jan 2022 – Feb 2022 · 1 mo · Delhi, India

Leveraged LinkedIn screening and analytics to identify and onboard freelancing individuals as Web Developers and Application Developers, aligning with talent acquisition objectives.
Worked with the team to analyze variables and algorithms of the portal, ensuring efficient lead completion and optimizing the recruitment process.
Utilized Microsoft Office suite, including Excel and PowerPoint, for data analysis and presentation, facilitating informed decision-making and effective communication within the team.