Shyamanta (Sam) Baruah — Head of Design
Corporate communications and employer branding leader with 20 years of experience across global enterprises. Passionate about building reputation management strategies, internal communications systems, employer value proposition (EVP) and employer brand/recruitment marketing programmes that move the needle. My work sits at the intersection of organizational culture and external brand. The core question I keep coming back to: how do you make people genuinely want to work here? That means shaping the employee value proposition, running recruitment marketing campaigns, managing PR and media relations, driving employee engagement, and keeping stakeholder communications consistent whether the news is good or complicated. Right now, I lead Communications and Employer Branding for Delta Air Lines' Technology Hub (DTH) in India. My role covers corporate communications, employer brand, internal communications, employee engagement, and CSR. Before this, I held senior roles at NatWest Group, Deloitte, Fidelity Investments, and Société Générale, working across India and APAC markets. What sets my approach apart is that I don't just build brand; I distribute and produce it too. I work across SEO, GEO, LinkedIn Ads, and Meta Ads, connecting brand strategy directly to paid and organic performance. I'm also hands-on with tools such as Adobe Premiere for video, Photoshop for design, and Sound Forge for audio. I believe in staying close to the ground because that's where brand intention meets execution. I went deep on generative AI early and stayed deep. I use Claude, ChatGPT, and Gemini for research, drafting, and content personalisation at scale. Canva for visual content. Eleven Labs for AI audio production. NotebookLM for knowledge synthesis. I use these tools to build workflows around them that make communications teams faster, leaner, and more consistent. Results that matter: · Multiple Great Place to Work certificate win. · Universum ranking from #5 to #3 in India. · Social presence from 0 to 100K+ followers. · View-to-apply rate up 40%. · $200K saved annually through social recruiting. · Website traffic from 32K to 200K monthly visits. A lifelong learner, I hold Advanced certifications from IIM Lucknow, Great Lakes Institute of Management, and Google (Generative AI). I write about communications and branding at shyamanta.me. Open to connecting with anyone thinking about employer brand, communications transformation, or building an AI-powered communications function.
Stackforce AI infers this person is a strategic leader in corporate communications and employer branding within the global enterprise sector.
Location: Bengaluru, Karnataka, India
Experience: 21 yrs 2 mos
Skills
- Employer Branding
- Corporate Communications
- Recruitment Marketing
- Brand Management
- Digital Marketing
- Social Media Marketing
- Consulting
Career Highlights
- Achieved multiple Great Place to Work certifications.
- Increased Universum ranking from #5 to #3 in India.
- Grew social media presence to over 100K followers.
Work Experience
Delta Technology Hub
Head- Communications, Employer Branding and Community (3 yrs 1 mo)
NatWest Group
Vice President-Talent Branding (11 mos)
Fidelity Investments
Director Corporate Communications (1 yr 1 mo)
Deloitte
Employer Brand and Communications Lead (3 yrs 5 mos)
Societe Generale Global Solution Centre
Head, External Communications (2 yrs 11 mos)
Wadhwani Foundation
Senior Manager: Digital and Social Media Marketing (2 yrs 2 mos)
GTT
Head, Digital Content (4 yrs 2 mos)
Zensar
Senior Consultant (3 yrs 6 mos)
Education
Chief Marketing Officer (CMO) Program at Indian Institute of Management, Lucknow
Generative AI Program for Working Professionals at Indian Institute of Technology, Patna
PGPMx at Great Lakes Institute of Management
Digital Marketing for Business Growth at Indian Institute of Management Bangalore
PGDHR at Institute of Management Development and Research (IMDR), Pune
Bachelor of Commerce - BCom at Savitribai Phule Pune University