Jan 2024 – Present · 2 yrs 4 mos

• Leading platform-wide growth charters at Shopsy across retention, pricing innovation, customer experience, and seller incentive design. Driving structural improvements in repeat behavior, monetization, and discovery quality for Flipkart’s hyper-value platform.
• 🔹 Customer Experience & Retention
• ‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾
• ➟ Improved order-weighted product ratings and reduced visibility of low-rated listings by 500+ bps
• ➟ Built rating-index driven search logic and seller reward systems, improving retention metrics significantly
• ➟ Scaled review solicitation through UX enhancements and discovery touchpoints
• ➟ Strengthened new selection quality via seller-side signal integration & threshold-based governance
• 🔹 Value Proposition & Seller Incentives Program
• ‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾
• ➟ Launched “Budget Tag” badge tied to pricing and quality thresholds — now contributes to a meaningful share of GMV
• ➟ Increased seller adoption of pricing recommendations by over 2x, improving revenue per conversion
• ➟ Built event-linked pricing & communication systems powering flagship campaigns (e.g., HDM, BBD)
• ➟ Enabled 1-click seller adoption through WhatsApp bots; expanded tag coverage across multiple verticals
• 🔹 Checkout Funnel, Returns Cost & Monetization
• ‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾
• ➟ Scaled express checkout feature to improve conversion & reduce return-to-origin (RTO) risk across target cohorts
• ➟ Piloted targeted experiments across transaction segments to structurally reduce peak Returns
• ➟ Governed high-value monetization programs including COD Fee; delivering 8 digit ARR impact
• ➟ Uplifted RPC across cohorts while improving conversion economics and delivery experience

Jan 2022 – Dec 2023 · 1 yr 11 mos

• Growth strategy & category development for Shopsy, Flipkart’s fastest-scaling hyper-value platform, delivering ~$150M business impact. Owned experimentation, marketplace design, and sale-event GTM across 8+ subcategories to drive sustained 5x business growth.
• 🔹 Category Growth & Platform Strategy
• ‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾
• ➟ Designed growth experiments to improve conversion, retention & MAUs with maximum ROI
• ➟ Conducted user behavior research to identify levers and onboard new seller/category partnerships
• ➟ Program-managed marquee sale events end-to-end, driving platform-wide uplift across categories
• ➟ Worked cross-functionally with Product, Sales, and Marketing to scale 0→1 initiatives
• 🔹 Business Impact Highlights
• ‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾
• ➟ Improved order-to-payment funnel by 30%, unlocking 31M incremental units
• ➟ Ran A/B tests across channels; achieved 20% conversion lift
• ➟ Co-developed & launched prepaid features with Product team, leading to 2.8x prepaid growth
• ➟ Reduced cost of doing business for sellers by 40% through marketplace policy/product fixes

Jul 2020 – Dec 2021 · 1 yr 5 mos

• Founding team member at Shopsy by Flipkart, a hyper-value e-commerce platform. Owned business setup, platform guardrails, and operational experience design. Delivered ~$60M in business impact through high-trust, low-friction systems and experience optimization.
• 🔹 Zero-to-One Platform Setup
• ‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾
• ➟ Core team member during Shopsy launch; scaled support infra & defined E2E reseller experience
• ➟ Program-managed order journey nodes across VOCs, NPS flows & outreach channels
• ➟ Delivered 80% reduction in customer contact rate through incident-led ops governance
• ➟ Direct P&L contributor by lowering incidents per unit by 57% at 2021 exit
• 🔹 Building Guardrails & Trust
• ‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾
• ➟ Built fraud risk assessment system & platform rules to ensure safety, trust, and control
• ➟ Closed critical security gaps by gating system loopholes, delivering ₹3.5 Cr+ annual savings
• ➟ Established account integrity processes across platform and seller lifecycle
• 🔹 Experience Optimization
• ‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾
• ➟ Identified & fixed re-promise engine gaps across 700+ hubs; drove ₹25 Cr+ annual impact
• ➟ Boosted Delivery NPS by 15 points and reduced national TAT by 1 day
• ➟ Piloted slotted delivery model in refurbished vertical; reduced user contacts by 10%

Jun 2019 – Jun 2020 · 1 yr

• High-visibility cross-functional business rotation across Flipkart’s refurbished marketplace and central strategy team. Drove early-impact projects across customer experience, seller segmentation, and supply chain automation.
• 🔹 Refurbished Marketplace | Customer Experience & Demand
• ‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾
• ➟ Reduced Return-to-Origin (RTO) by 600+ bps via prepaid nudges, dispatch delays & customer verification
• ➟ Lowered Return Verification Pending (RVP) from 13% to 8.7% through catalog audits & seller quality nudges
• ➟ Led CRM & Push Notification campaigns for customer acquisition (CTR: 9.15%) from Flipkart’s core funnel
• ➟ Managed Big Billion Days supply build with improved ATP tracking and Prexo planning
• 🔹 Strategy Deployment | Fulfillment Automation
• ‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾
• ➟Enabled go-live of Cross Belt Sorter (CBS) at Uluberia FC, improving IPP by 88% & reducing space by 40%
• ➟ Built Alpha-Lite FC resource tracker across Electronics, Fashion & Home
• ➟ Benchmarked Warehouse Control System (WCS) vendors for Kalash project (future-ready RDC design)
• ➟ Coordinated 10+ teams for TBBD fulfillment planning (Tech, Ops, Finance, Product)
• 🔹 2GUD Refurbished Strategy | Seller Tiering & Platform Speed
• ‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾
• ➟ Designed 3-tier seller model (Gold, Silver, Bronze) based on dispatch, product quality & service
• ➟ Proposed incentive stack: shipping rate drops, payouts, search visibility & KAM support
• ➟ Built delivery SLA precision model to improve D+5 speed to 90%; reduced re-promises via O2D flow mapping