Apr 2023 – May 2025 · 2 yrs 1 mo · Bangalore Urban, Karnataka, India

Jan 2022 – Jun 2023 · 1 yr 5 mos · Bangalore Urban, Karnataka, India

• Plum helps companies care better for their employees by offering group health insurance and benefits that are accessible, inclusive, and simple. A Tiger Global & Sequoia-backed company, Plum provides affordable digital-led solutions for organisations of all sizes to manage their employee health insurance & benefits plans. We eliminate the complexities associated with insurance and make it easy for employees to understand their policies, use their insurance & benefits, and initiate claims.
• Are you a founder/HR, visit www.plumhq.com

Oct 2020 – Jan 2022 · 1 yr 3 mos

Apr 2019 – Sep 2020 · 1 yr 5 mos

Oct 2018 – Mar 2019 · 5 mos

• Areas of Expertise: Media Mix Optimization, Growth Strategy, Performance Marketing, Content Marketing, Brand Strategy
• Key Clients: Narayana Health, Epsilon India, Shopmatic, Columbia Asia, Infovision, Prestige Group, CK Birla Hospital, Exxon Mobil, Manipal GlobalNXT University, UnitedLayer, 42Gears, KNAB Finance

Apr 2018 – Sep 2018 · 5 mos

Jun 2017 – Mar 2018 · 9 mos

Nov 2016 – May 2017 · 6 mos · Jaipur Area, India

• Successfully led Desi Diaries' transition from an Instagram influencer to a city based local recommendation guide
• Started content creation for their website from ground-up and scaled it to over 100k monthly hits.
• Hired and managed a team of 6 content writers.
• Boosted their social media presence with viral content to grow it as one of the top hyperlocal influencer.
• Facilitated brand partnerships and collaborations with Uber, Pizza Hut and ASUS.

Nov 2015 – Aug 2016 · 9 mos · New Delhi Area, India

Nov 2015 – Dec 2015 · 1 mo · New Delhi Area, India

Oct 2015 – Jan 2018 · 2 yrs 3 mos · Gurgaon, India

• Part of a team that conceptualised and created India's first interactive, digital film magazine.
• Wrote and edited feature stories for over 12 issues. Several features published as cover stories.
• Interviewed top Bollywood personalities for regular features (Sanjay Leela Bhansali, Shruti Mahajan, Ravi Varman, Hansal Mehta)

Oct 2015 – Aug 2016 · 10 mos · New Delhi Area, India

• Curated guided bicycle tours of Delhi for an eco-tourism venture.

Aug 2015 – Oct 2016 · 1 yr 2 mos · New Delhi Area, India

• Worked across the magazine publishing lifecycle - theme ideation, feature writing, guest article editing, layout designing, proofreading and publishing for over six editions.
• Traveled to Taiwan and Indonesia on the invitation of their tourism boards and wrote experiential pieces that got placed as the cover stories.
• Facilitated brand cross promotion and ad sales for the magazine (Turkish Airlines, Canada Tourism).
• Anchored, shot, and edited videos along with featured guest interviews (Anil Kapoor, Bappi Lehri, Kris Gethin)
• Facilitated digital adoption of the print magazine by building their website content strategy and social media strategy.

Feb 2014 – Jul 2014 · 5 mos · Montgomery, Alabama, USA

• Worked on a novel research project with an aim to develop a new vaccine candidate for Respiratory Syncytial Virus (RSV) to prevent serious RSV associated Lower Respiratory Tract Illness (LRI).
• The research project was backed by National Science Foundation (NSF), USA.

May 2012 – Jul 2012 · 2 mos · Gurgaon, India

Dec 2011 – Jan 2012 · 1 mo · Vadodara Area, India