Aug 2023 – Feb 2025 · 1 yr 6 mos · Bengaluru, Karnataka, India · On-site

• . Spearheaded Global Marketing Operations to streamline processes and enhance lead-to-customer conversion rates.
• . Designed and implemented a global lead scoring model, tailored to various business units to prioritize high-intent leads.
• . Developed a new system for capturing event leads, significantly enhancing activity visibility for executives across the organization.
• . Established a collaborative handshake process between Marketing and Sales stakeholders to enhance lead conversion rates and align with GTM teams, driving increased revenue for the business.
• . Implemented a framework to streamline the tech stack, resulting in improved lead generation for both inbound and outbound engines.
• . Designed and worked in collaboration with the BI team to develop a comprehensive Marketing & Sales Dashboard for executives.
• . Collaborated with the CMO, CFO, CBO, SVP, and Directors across Marketing, Sales, and RevOps teams to ensure successful implementation of GTM Strategies and drive improved results for organizational growth.
• . Successfully renewed and onboarded various tools, working closely with vendors to ensure a smooth and efficient onboarding process.
• . Won the Rising Star Award in the first quarter of joining and the Avengers Award within less than a year.

Jan 2023 – Aug 2023 · 7 mos

Dec 2021 – Dec 2022 · 1 yr

Apr 2021 – Nov 2021 · 7 mos

• Won Champion of the Month Award

Feb 2020 – Mar 2021 · 1 yr 1 mo

• Working closely with marketing and sales stakeholders to get their business requirements done.
• Created custom dashboards for marketing and sales teams with custom reports for making crucial decisions in the business.
• Created Active and Static lists for segmenting the targeted audience based on the lead criteria's like closed lost, recycle, direct and indirect leads for email and webinar campaigns.
• Responsible for the lead/contacts/deal movement in different stages of CRM like from lead to closed won/ closed lost.
• Single POC for HubSpot CRM in the marketing team.
• Created workflows for capturing the original source and Lead Source properties in HubSpot.
• Created the workflows for setting the lead properties like type of request, lead status, lifecycle stage and for different types of drip email campaigns.
• Responsible for HubSpot integration with Salesforce CRM and to make sure there are no sync issues between the CRMs.
• Created and maintained all mandatory proprieties on the lead layout, so that the lead gets synced with the Salesforce CRM.
• Created a workflow for sending the notification for the leads that got captured through LinkedIn forms.
• Responsible for the Lead and Data management.
• Created smart forms to capture the additional information from the leads using progressive fields.
• Created and scheduled email & newsletter templates for different campaigns.
• Performed email validation and cleaning of data using different tools.
• Analyzed the performance of Webpages, forms and emails campaigns using analytics tools.
• Revamped the website according to the current market trend for the better performance.
• Increased website health from 75 to 91.
• Decreased the errors on the website.
• Worked on technical SEO like adding alt tags, removing broken images/links and duplicate content on the website.

Sep 2019 – Feb 2020 · 5 mos · Bengaluru, Karnataka, India

• Worked closely with marketing team to get their business requirements done.
• Captured the leads using HubSpot forms and CTAs in website, various landing pages and emails.
• Developed and scheduled monthly newsletters and emails in HubSpot.
• Created emails and workflows for various drip campaigns.
• Created sales pipeline, deal stages and lists in HubSpot.
• Imported contacts through offline sources in to HubSpot.
• Automated workflows for each deal movement.
• Tracked campaign performance and tweaked workflows accordingly for the better performance.
• Created custom dashboard and reports across deals, contacts, companies, ARR and various filters.
• Integrated web push notifications on the website to engage with users.
• Worked with Amazon Polly to convert the text to downloadable audio file.
• Responsible for website maintenance like creating new web pages, updating the latest blogs and case studies on the website.

Jan 2017 – Aug 2019 · 2 yrs 7 mos · Bengaluru, Karnataka, India

• Understand the requirements from marketing team and developing website pages as per the requirement.
• Developed the responsive landing pages for the Events like ITB Asia, WTM, Webinars for Year End Offer, PMS and Channel manager Offers.
• Created forms using the Internal CMS and making sure that the leads are captured in the CRM.
• Responsible for pre and post events (ITB, WTM) activities on the Website.
• Developed the website blogs and TPA blogs on the website using WordPress CMS.
• Developed the landing pages using Unbounce tool.
• Developed the newsletters for monthly and quarterly campaigns.
• Website optimization has been done by minifying JS files and compressing the images for page loading speed.
• Researched and recommended the web design as per the market trend.
• Effective verbal and mail communication with backend developers’ team for getting the tasks completion.
• Updated the latest case studies, testimonials, press release and media coverage on the website using internal CMS.
• Developed and scheduled the emails for campaigns using Zoho Campaigns.
• Performed cross browser testing for different browsers and devices using Dev Tools.
• Created and maintained Zoho Sales IQ Chatbot.
• Created A/B tests for email campaigns and landing pages to optimize performance.
• Collaborated with team members to work on the design and copy/content part.
• Created lead scoring rules to grade between hot, warm and cold leads.

Aug 2014 – Dec 2016 · 2 yrs 4 mos · Bangalore Urban, Karnataka, India

• Gathered the requirements from the team lead.
• Developed and maintained the front-end functionality of website.
• Created landing pages for articles and eBook's in the website.
• Published the blogs on the website using CMS.
• Created emails and newsletters.
• Performed basic user testing for the landing pages and newsletters.

Dec 2012 – Jul 2014 · 1 yr 7 mos · Bangalore Urban, Karnataka, India

• Understood the requirements from the team members.
• Created websites using HTML, CSS, JavaScript and jQuery languages.
• Developed newsletters using table tags.
• Developed the landing pages on the website.
• Updated the content on the website with the latest version provided by the content team.
• Performed unit testing and cross browser testing for the layouts developed on the website.