Jan 2024 – Oct 2024 · 9 mos · Bengaluru, Karnataka, India

• Leading the Growth, Revenue, Category Ops and Marketing for Ola across India and International Markets.
• Building and leading new businesses - eCommerce, Financial Services, AI cloud services.

Jan 2021 – Jan 2024 · 3 yrs

• Lead the Marketing, Growth and Direct-to-Consumer Business for Disney+ Hotstar.
• Building the largest subscription brand/business in India.

Sep 2018 – Dec 2020 · 2 yrs 3 mos

• Lead the consumer business for Disney+ Hotstar.
• Drive the business strategy, brand & digital marketing, product & content strategy, monetization, consumer acquisition/retention/lifecycle and data analytics.
• Created the #1 premium video streaming brand in India, the world’s largest online sports viewing destination and India's largest digital business in sports.

Jun 2016 – Aug 2018 · 2 yrs 2 mos

• Drive the brand/digital/integrated marketing, marketing strategy, growth marketing and martech, user lifecycle marketing, partnerships and growth/usage analytics for Hotstar.
• Led Disney+ Hotstar to a 200 million user base - 20X consumption growth over 4 years. One of the fastest-ever digital consumer business adoptions in the world.

Feb 2015 – Jun 2016 · 1 yr 4 mos · Seattle

• Led the category team in developing and executing a consumption shift business strategy (from offline to online) for a $3 billion home/hardlines category, leveraging a best-in-class consumer experience, and through building the brand/destination.
• Implemented a data-driven seller GMV acceleration & merchandising strategy.
• Coached senior managers on creating impactful customer journeys & content experiences.

Feb 2010 – Feb 2015 · 5 yrs · New York, USA

• Led the category P&L and digital business transformation, and drove brand health, profitability and equity growth for US Hero brands portfolio.
• Built the 1st successful digital business for RB on the $700 million US Hero brands portfolio. Led to fastest-ever product sales growth across all CPG on Amazon in North America.
• Led Dettol to highest-ever YOY growth (+15%) through a new market entry strategy. Delivered one of Dettol’s most successful innovations to date.
• Led Digital Business Excellence at RB, re-engineering the traditional marketing and growth models across the company, moving business into eCommerce channels.

Sep 2006 – Oct 2008 · 2 yrs 1 mo · New Delhi Area, India

• Led integrated marketing, product management and business strategy for consumer color devices.
• Successfully led implementation of Xerox’s B2C re-branding and new brand strategy for India, delivering greater brand relevance and higher affinity.
• Built a growth framework leveraging a product innovation program for acquisition of new markets, delivering a 2% rise in overall market share.

Sep 2005 – Aug 2006 · 11 mos · New Delhi Area, India

• Led category P&L, strategy, marketing, planning, and trade and sales.
• Grew product category 4X within a year, outflanking the incumbent market leaders with a disruptive digital play.

Oct 2003 – Sep 2005 · 1 yr 11 mos · New Delhi Area, India

• Marketing & Digital Transformation Lead for Consumer Imaging Solutions.
• Conceived & led Canon’s Go-To-Market transformation, moving it from B2B “box sales” to the high growth consumer imaging business successfully, enabling market leadership for the first time in India for Canon.

May 2000 – Sep 2003 · 3 yrs 4 mos · New Delhi / Seoul / Singapore

• Managed the strategy, pre-sales consulting, techno-commercial models, and delivery for mobile applications software business. Technical Advisor to CEO and Board of Directors.