Jan 2024 – Jun 2025 · 1 yr 5 mos

Jun 2022 – Dec 2023 · 1 yr 6 mos

• Building the Central CX team, leading CMI, UX Research team and Creative team (Marketing)

Feb 2021 – May 2022 · 1 yr 3 mos

• Setup the Consumer Insights & UX Research Function

Jul 2022 – Jun 2023 · 11 mos · Bengaluru, Karnataka, India

Sep 2019 – Feb 2021 · 1 yr 5 mos · Bengaluru Area, India

Aug 2017 – Sep 2019 · 2 yrs 1 mo · Bengaluru Area, India

Jul 2017 – Aug 2017 · 1 mo

• Lead for Media and E-commerce, South India

Aug 2015 – Jun 2017 · 1 yr 10 mos

Jul 2014 – Jul 2015 · 1 yr

Jul 2013 – Jun 2014 · 11 mos

Dec 2012 – Jun 2013 · 6 mos

Dec 2011 – Dec 2012 · 1 yr

• Managing end-to-end research for Ad-hoc and Brand Tracking studies
• Worked mainly on Telecom, FMCG and Apparel sectors

Apr 2011 – Dec 2011 · 8 mos · Vadodara Area, India

• Managing a team of 9 Analyst working for Pricing and Promotion studies for European clients
• Provide expertise on Price, Promotion and Media studies

Sep 2010 – Apr 2011 · 7 mos · Vadodara Area, India

• Advanced Analytics Consulting Hub, The Nielsen Company rebadged to TCS

Mar 2010 – Sep 2010 · 6 mos

• Consult and provide analysis on the Price and promotion strategy of clients like P&G, Unilever, Coke, Pepsi, etc.
• Also developed the Onboarding program for Analytic Consulting Hub

Mar 2009 – May 2009 · 2 mos

• Market Research on TCS hosted solutions for Small and Medium Businesses.
• Perception analysis of the SMEs in Gujarat about the hosted products.
• Final Year Project: RFID based Inventory Management System
• It is an Inventory Management System which will inform about the transactions of the items as well as monitor them. It is based on Radio Frequency IDentification. An RFID system uses wireless radio communication technology to uniquely identify tagged objects. The model will not only detect the items but also process and dispatch the order.