Sindhu Shivaprasad

Head of Design

Bangalore Urban, Karnataka, India8 yrs experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Expert in building high-performance design teams.
  • Proven track record in securing product design seats at the business table.
  • Strong background in storytelling across various domains.
Stackforce AI infers this person is a versatile professional in SaaS and marketing with a strong focus on content design and operations.

Contact

Skills

Core Skills

Business StrategyMarketing StrategyCommunication

Other Skills

Resource AllocationProject ManagementPeople ManagementContent DesignCross-functional Problem SolvingThought LeadershipDocumentationEnglishMarketing CommunicationsSearch Engine Optimization (SEO)Social Media MarketingPoetryDrawingPsychologyNews Writing

About

I'm a tech industry generalist and polymath, often called a Swiss Army Knife by people I've worked with. I started out as a journalist, but I fell into the startup world early in my career and have been pinballing between marketing, content design, and design ops ever since. From scrappy startups to big tech players, I've been the person CXOs rely on to figure out how to make creative teams produce high-quality, high-impact work. Over the years, I've decoded the DNA of high-performance design teams and translated often intangible elements into replicable ways of working. I've helped ambitious CXOs and founders build more cohesive teams, own their narratives, and secure product and content design seats at the business table. At the core of my intentionally generalist path is a love for good storytelling. Product design, content design, operations, and culture-building all have one thing in common: they're about telling the right story, to the right people, at the right time. I thrive in roles that offer creative freedom and a broad scope of work. Creative flexibility and impactful work are my primary motivators. I hold an MA in Journalism from the University of Sheffield, the UK's top journalism school, and a BA in Journalism, English Literature, and Psychology from Christ University. Outside of work hours, I read fiction, write and research for leisure, train for 5Ks, and indulge in crafts like linocut, sketching, and pottery.

Experience

8 yrs
Total Experience
1 yr 7 mos
Average Tenure
2 yrs 1 mo
Current Experience

Phonepe

2 roles

Lead, Content Design and Design Ops

Promoted

Apr 2025Present · 1 yr 1 mo · On-site

Senior Content Designer + Design Ops

Apr 2024Apr 2025 · 1 yr · On-site

Obvious

4 roles

Chief of Staff, Marketing and Sales

Promoted

Mar 2022Apr 2024 · 2 yrs 1 mo

  • My responsibilities include:
  • Developing and implementing the company's sales and marketing strategy, including understanding market trends, identifying target markets and growth opportunities, and setting and delivering on sales goals
  • Managing the marketing and sales team consisting of full-time colleagues and consultants, including hiring, training, and evaluating
  • Building and maintaining relationships with potential and current key clients
  • Setting direction for all marketing efforts across digital touchpoints including the website and social media accounts of the company and the leadership team
  • Overseeing and coordinating the day-to-day operations of the CEO's office, including setting priorities and aligning with strategic long-term objectives
  • Serving as a liaison between the CEO and other executives or departments
  • Executing special and confidential projects as assigned by the CEO such as government grants and external partnerships
  • Assisting the CEO in decision-making processes by providing research, data analysis, and preparing reports or presentations
Business StrategyMarketing StrategyCommunicationResource AllocationProject ManagementPeople Management

Chief of Staff, Design Ops — fintech unicorn

Promoted

Jan 2022Jan 2023 · 1 yr

  • My support in documentation and best practice development enabled the team to weather a challenging product pivot and set the design org up for permanent success at scale.
  • In a year, I:
  • supported the CDO in establishing a strong future-facing design organisation
  • created and executed a comprehensive growth framework for a team of ~20 designers
  • designed, optimised and documented scalable processes between the three core teams (product, design and engineering)
  • documented frameworks and best practices to ensure consistent quality, communication and collaboration across teams
  • maintained a roadmap of operational initiatives from a design standpoint
  • conducted internal research to understand evolving design team challenges and efficacy of existing effort
CommunicationResource Allocation

Content Team Lead — Pause

Promoted

Apr 2021Apr 2022 · 1 yr

  • I managed content strategy and execution for Pause, our first homegrown product. Within a year, I secured these wins with the help of my tight-knit, high-autonomy team:
  • #3 rank on the day of our Product Hunt launch
  • a Top 10 Finalist in the 2021 Golden Kitty Awards in two categories: Work from Anywhere and Best Product Demo Video
  • Top 100 Highest Satisfaction Products on G2, the world’s leading software review platform
Communication

Content Specialist

Aug 2020Apr 2021 · 8 mos

  • Created fresh communications and marketing strategies with the Head of Comms
  • Produced, wrote for and edited copy across Obvious' content properties
  • Planned, produced and edited the first-ever official external newsletter, Overheard at Obvious
  • Sourced for and wrote design and product-centric editions of the internal newsletter, Manifestly Obvious
  • Created a comprehensive publication policy and style guide for internal use
  • Optimised existing content to better suit the Obvious tone of voice and business goals
  • Spearheaded community engagement efforts and the organisation's charitable giving programme, Give.Obvious
Communication

Freelance

Content Specialist

Apr 2020Aug 2020 · 4 mos

  • Handled content creation, at varying levels of involvement, for 6 key clients in top industries including sustainability, travel, EdTech and AI
  • Created strategy-driven content across marketing channels including blogs, social media, apps, and websites
  • Spearheaded confidential business projects revolving around clients' key product and USPs
  • Catapulted start-ups and small businesses from 0 to 100 through engaging, SEO-optimised content
  • Secured #1 position in SERPs for long-term clients through time-tested strategies

Text mercato solutions private limited

2 roles

Marketplace Lead– Operations

Jul 2019Apr 2020 · 9 mos

  • Generated revenue B2C Content Marketplace: 0-12L in Y1 without marketing
  • Managed sales, client onboarding and a production team of three members
  • Hired and trained said members to take over individual stages of production
  • Wrote creative samples for potential clients: 99% success rate
  • Liaised with tech over the betterment of the Marketplace MVP
Communication

Editing and Quality Lead

Oct 2018Jul 2019 · 9 mos

  • Reviewed and increased the overall quality of external output– focused on creative and cataloguing content for leading companies in e-commece, healthcare, travel and more
  • Created editing & QC databases for in-house AI tools a la Grammarly
  • Supported the BD team in sales and client onboarding by writing creative samples across industries and content writing domains. Writing TAT reached as low as 2 hours for a success rate of 99%
Communication

The university of sheffield

Internal Communication Intern

Apr 2018Apr 2018 · 0 mo · Sheffield, United Kingdom

  • Wrote memos for the University of Sheffield internal network
  • Wrote press releases about the work of eminent scientist faculty including Dr Ed Gasson for the University's News page (syndicated by publications like The Yorkshire Post)

Big news network

Freelance Journalist

Apr 2016Sep 2016 · 5 mos · Dubai, United Arab Emirates

  • My responsibilities as a freelancer with BNN included news writing, news editing, exclusive story coverage, byline articles and exclusive feature article writing. I covered a broad range of topics with emphasis on politics, business, stocks and international relations, and have been recognised for my attempts to produce unbiased, all-encompassing copy.

Education

The University of Sheffield

Master of Arts - MA — Journalism

Jan 2017Jan 2018

Christ University, Bangalore

Bachelor's Degree — Journalism

Jan 2014Jan 2017

The Brigade School, Bangalore

Jan 2006Jan 2012

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