Smriti Singh

Business Analyst

Pune, Maharashtra, India5 yrs 7 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in Salesforce Business Analysis and Project Management.
Proficient in Agile methodologies for effective team collaboration.
Skilled content creator bridging technical and user-friendly communication.

Stackforce AI infers this person is a Salesforce Business Analyst with expertise in SaaS and MarTech industries.

Contact

smriti.sg22@gmail.com LinkedIn

Skills

Core Skills

Salesforce Business AnalysisProject ManagementBusiness Analysis

Other Skills

AMPscriptAgile & Waterfall MethodologiesAgile MethodologiesAnalytical SkillsAudience BuilderAutomation StudioBacklog ManagementBusiness ProcessBusiness Process DevelopmentCommunicationContent BuilderCritical ThinkingCustom Reporting and DashboardsCustom WorkflowsCustomer Journey Mapping

About

I ask questions until the business starts making sense - then turn the answers into systems that work. Part Business Analyst, part Project Manager, full-time clarity seeker. I connect dots, align teams, and make sure the right problems get solved the right way. Currently serving as a Senior Salesforce Business Analyst, with profound skills in Project Management as well, I bring a unique blend of analytical skills and agile expertise to lead cross-functional teams in delivering high-impact solutions. In addition to this, I'm also a proficient Content Writer, and this dual skill set allows me to bridge the gap between technical intricacies and user-friendly communication, ensuring that projects are not only well-executed but also easily understandable. 🚀 Key Strengths: - Agile Leadership: Experienced in applying agile methodologies to enhance project delivery and foster collaboration within teams. - Analytical Acumen: Adept at dissecting complex business challenges and transforming them into actionable insights. - Content Creation: Skilful in crafting engaging and informative content that communicates complex concepts in a clear and accessible manner. 🔗 Explore my Work: 🌐 Trailhead Profile: Discover my journey as a Salesforce Trailblazer, showcasing my commitment to continuous learning and staying at the forefront of technology: https://www.salesforce.com/trailblazer/smritisingh9723 📝 Medium Profile: Dive into my written insights and explore thought-provoking articles: https://medium.com/@Smritiiii Hire me! Looking forward to engaging with fellow professionals and thought leaders!

Experience

5 yrs 7 mos

Total Experience

5 yrs 7 mos

Average Tenure

5 yrs 7 mos

Current Experience

Consultadd inc.

3 roles

Sr. Salesforce Business Analyst

Promoted

Feb 2023 – Present · 3 yrs 4 mos · Pune, Maharashtra, India · Hybrid

Worked on 3 different projects, simultaneously in this tenure:
1. Sales Cloud Implementation
2. Healthcare Professionals Onboarding & Lead Management System
3. Revamp of Legacy Marketing Automation System
Directed Agile delivery across dev, QA, and migration teams for scalable, compliant solutions.
Led requirement sessions and defined custom workflows for Leads, Opportunities, Accounts, and Contacts.
Supported metadata setup including validation rules, page layouts, record types, and Lightning components.
Managed data migration with thorough mapping, deduplication, and integrity checks.
Designed data access models using roles, profiles, and permission sets to meet compliance needs.
Oversaw third-party integrations to streamline onboarding and lead conversion processes.
Delivered user training, documentation, and adoption strategies for smooth transitions.
Created solution design documents and collaborated with developers to build scalable workflows.
Facilitated UAT sessions, stakeholder demos, and provided ongoing project support.
Monitored risks, dependencies, and executed mitigation plans proactively.
Led cross-functional teams through sprint planning, testing, and release phases.
Managed SFMC campaign delivery, audience segmentation, and performance-based automation.
Developed dashboards and KPIs to drive marketing insights and strategic decisions.

SalesforceAgile MethodologiesData MigrationUser TrainingCustom WorkflowsProject Management+2

Business Analyst

Oct 2020 – Jan 2023 · 2 yrs 3 mos · Pune, Maharashtra, India · Hybrid

Worked on 2 different projects in this tenure.
1. Business Strategy & Process Design
2. Softphone Implementation for Offshore Recruitment & Account Management Teams
Analyzed and optimized business processes to drive efficiency and automation.
Facilitated stakeholder interviews and workshops to define scope and gather requirements.
Created process maps, workflows, and documentation to support process improvements.
Translated business needs into clear technical requirements for IT teams.
Tracked KPIs to evaluate process changes and recommend data-driven improvements.
Collected and documented requirements specific to recruitment and account management teams.
Led end-to-end implementation of Softphone, reducing calling costs by 60%.
Defined user stories, acceptance criteria, and workflows in Agile sprints.
Coordinated with development and QA teams to ensure successful delivery.
Conducted UAT sessions with offshore teams to validate solutions.
Utilized JIRA and MS Teams for requirement tracking and stakeholder collaboration.
Analyzed post-implementation data to measure adoption, ROI, and inform enhancements.

Business AnalysisProcess DesignStakeholder ManagementAgile MethodologiesJIRASoftphone Implementation+1

Management Trainee Engineer

Jan 2020 – Aug 2020 · 7 mos · Pune, Maharashtra, India · Hybrid

Assisted in gathering and documenting business requirements through stakeholder interactions.
Supported creation of functional specs, use cases, and process flows.
Collaborated with cross-functional teams; captured meeting notes and tracked follow-ups.
Contributed to UAT efforts and maintained project documentation.