Oct 2024 – Present · 1 yr 8 mos · London, United Kingdom · On-site

Aug 2024 – Apr 2025 · 8 mos · London, United Kingdom

• Part of the core operations team for GXR World, Galaxy Racer’s OTT platform delivering LaLiga, Serie A, and Ligue 1 across South Asia.
• Managed daily product workflows including scheduling, uploads, and metadata accuracy through internal CMS tools, ensuring all live matches and VOD assets went up on time
• Coordinated with engineering and data teams through Confluence to track bugs and release cycles, while leading QA testing for new product features; introduced automated escalation for failed video assets, cutting resolution time by 30%

Sep 2023 – Apr 2024 · 7 mos · Mumbai, Maharashtra, India · On-site

• I was leading product operations with a team of three for the Recharge & Bill Payments vertical (16+ categories) within Paytm, overseeing approximately 120M+ monthly transactions
• Implemented an automated reconciliation system for $8M+ in monthly refunds using SQL/Excel dashboards, reducing turnaround time by 40% and freeing bandwidth equivalent to 5 FTEs
• Optimised monetisation workflows by launching new platform and convenience fee models, streamlining implementation across categories and increasing vertical revenue contribution

May 2022 – Aug 2023 · 1 yr 3 mos · Mumbai, Maharashtra, India · On-site

• I led the initiative to develop and expand Amazon MX Live, a 24/7 live-streaming entertainment platform under Amazon’s New Business portfolio.
• Introduced automated workflows for the sales and partnerships teams, enabling outreach to thousands of creators at scale; increased outreach capacity by 20% and cut onboarding time significantly
• Designed performance tracking dashboards to monitor engagement and gifting flows, driving an 18x increase in paying user conversion (to 2%) and a 16% uplift in ARPU.
• Honoured to have successfully elevated the business to achieve 4M MAU and 150K+ DAU, delivering $4M ARR in 12 months without performance marketing spend

May 2021 – Apr 2022 · 11 mos · Mumbai, Maharashtra, India

• I co-founded and scaled Fandawm, a creator economy agency focused on digital talent partnerships and branded campaigns
• Led business development operations by building a pipeline of 40+ creators and securing brand partnerships, while designing automated outreach workflows in Hubspot that increased prospect reach by 25% and reduced manual effort for the sales team
• Owned campaign delivery and sponsorship activations, ensuring client goals were met while generating $1M+ in revenue within just 8 months

May 2019 – Apr 2021 · 1 yr 11 mos · Mumbai, Maharashtra · On-site

• Amazon MX Player is one of India’s largest OTT and video playback platforms. As a Business Analyst, I focused on ad operations and user growth, working with product and marketing teams to optimise engagement and revenue.
• Managed ad operations using Google DFP, running targeted campaigns that increased DAU by 1.5x within six months by converting offline viewers into active online users
• Achieved this growth at a significantly low CAQ by optimising ad targeting and user journeys, which also drove a 6x increase in average time spent on the platform

Apr 2018 – Sep 2018 · 5 mos · New Delhi Area, India

• Dealt with day to day customer queries and complaints, account statements, fixed deposits, advices etc.
• Handled customer instructions like remittance, tax payments, record updation, CASA
• account opening, new acquisitions & investments

May 2017 – Jun 2017 · 1 mo · New Delhi Area, India

• Developed new prospects for business via discovery and research based on requirement analysis
• Proactively interacted with potential customers to assess needs and accordingly provide solutions
• Designed prototypes and test apps for company presentations and further discussion and closures