Sofia Gavrilenko

Digital Marketing Specialist

Hrodna, Belarus7 yrs experience

Most Likely To SwitchAI Enabled

Key Highlights

Over 6 years of experience in IT product marketing.
Expert in strategic project management and cross-functional communication.
Proven track record in enhancing business outcomes through marketing.

Stackforce AI infers this person is a Marketing Strategist with expertise in IT product marketing and employer branding.

Contact

Skills

Core Skills

Project ManagementMarketing StrategyMarketingProduct MarketingSocial Media MarketingDigital Strategy

Other Skills

Digital MarketingContent MarketingCopywritingEmail MarketingTranslationInterpretingSalesContent ManagementData AnalysisGraphic DesignOnline AdvertisingCustomer Relationship Management (CRM)Online MarketingMarket ResearchMarketing Management

About

As a dynamic marketing strategist with over 6 years of experience in IT product marketing and employer branding, I specialize in crafting impactful marketing solutions that foster meaningful connections and drive revenue growth. 🚀 Committed to delivering outstanding results and enhancing business outcomes, I excel in strategic project management and fostering effective communication among cross-functional teams and stakeholders around the world. I am eager to tackle challenging projects and contribute maximum value to your organization. Let's connect!

Experience

7 yrs

Total Experience

2 yrs 4 mos

Average Tenure

4 yrs 10 mos

Current Experience

Epam systems

3 roles

Senior Communications Specialist | EPAM Travel & Expense Business Solutions Team

Promoted

Nov 2025 – Present · 6 mos · Hybrid

◦ Drive global internal communications that translate travel & expense policies into clear, engaging narratives.
◦ Produce multi-channel content (newsletters, memos, knowledge base assets, infographics, interactive demos) with consistent branding and measurable impact.
◦ Partner cross-functionally to codify processes, deliver exec-ready presentations, and ensure seamless adoption of travel and expense workflows.

Senior Talent Acquisition Marketing Specialist

Apr 2023 – Dec 2025 · 2 yrs 8 mos · Hybrid

◦ Promoting the value of the employee referral program to colleagues in over 8+ EPAM locations.
◦ Executing innovative marketing campaigns that resulted in ROI increase for referral sources.
◦ Managing a cross-functional team to implement successful recruitment marketing projects.
◦ Streamlining marketing operations and enhancing efficiency by implementing structured processes and optimizing resources.

Project ManagementMarketing Strategy

Talent Acquisition Marketing Specialist

Jul 2021 – Apr 2023 · 1 yr 9 mos · Hybrid

◦ Driving EPAM's presence as one of the leaders in the IT market by leading projects to develop external marketing campaigns for recruitment goals.
◦ Leading projects to develop external marketing campaigns for recruitment goals:
Running targeted advertising tools, such as Facebook/Instagram and LinkedIn Ads
Dealing with various Design & Management tools (Figma, Miro, Beamery, ContactMonkey, Trello, Canva)
◦ Content writing for advertising campaigns, landing pages, social media posts, e-mail campaigns, application forms, brochures, and presentations.
◦ Developing and executing events online and offline.
◦ Measuring the effectiveness of marketing efforts and strategies by compelling reports.
◦ Providing insight analysis on the value and potential ROI of new marketing platforms and emerging marketing channels.
💪 Skills: #marketing #marketingstrategy #pr #projectmanagement #digitalmarketing #eventmarketing #contentmarketing #copywriting #emailmarketing #SEO #SMM #paidsocialmarketing #performancemarketing #brandidentity #budgeting #advertisement

MarketingMarketing StrategyProject ManagementDigital MarketingContent MarketingCopywriting+2

Coinmatics

Content Marketing Manager

Jun 2020 – Jul 2021 · 1 yr 1 mo · Belarus · On-site

◦ Development and implementation of content marketing strategies for the IT product, B2C.
◦ Creation of textual and visual content.
SEO optimization of content (Surfer program). Guest posting. Blogging Yandex.Zen: (https://bit.ly/38IQB92) and Medium (https://medium.com/coinmatics), as well as promotion in Telegram, Twitter, FB, LinkedIn and cryptocurrency forums. Working with graphic tools: Figma, Canva, and Adobe Photoshop.
◦ Working with analytics.
Google Analytics, Yandex.Metrica, Power BI. Implementation of new marketing tools and search for new opportunities to increase the quantity and quality of incoming leads.
◦ Influence-marketing.
◦ Community management: working with reviews, consulting clients, and neutralizing negativity.
◦ UX/UI-writing.
Writing, editing, and proofreading UI content for mobile and web interfaces. Working with PM, designers, and researchers at all stages of the product development process. Making sure the growing range of interfaces and features are user-first.

Project ManagementProduct Marketing

Spektr.digital

Digital Content Manager

May 2019 – Jun 2020 · 1 yr 1 mo · Belarus · On-site

◦ Managing a team of 5 individuals in the communications agency, including designers, copywriters, and targetologists, ensuring the timely delivery of high-quality work and a positive team culture.
◦ Implementing highly effective social media marketing strategies for diverse industries, resulting in significant increases in engagement, followers and brand visibility.
◦ Enhancing customer satisfaction by implementing effective customer management strategies.

Social Media MarketingDigital Strategy

Spektr group

Interpreter & Translator

Feb 2019 – Jun 2020 · 1 yr 4 mos · Belarus · Hybrid

◦ Translation and interpretation in the printing industry. Participation in the European Bank for Reconstruction and Development Project.
NB Got this job while studying at the university.

TranslationInterpreting