Sonali Verma

Product Manager

Bengaluru, Karnataka, India5 yrs 8 mos experience

Key Highlights

Expert in driving product growth in fintech.
Proven track record in user engagement strategies.
Skilled in data-driven product management.

Stackforce AI infers this person is a Fintech Product Manager with a focus on user growth and data-driven strategies.

Contact

sonali.verma@westernunion.com LinkedIn

Skills

Core Skills

Product ManagementGrowth StrategyCustomer RetentionGo-to-market Strategy

Other Skills

A/B TestingAgile MethodologiesAnalytical SkillsBusiness DevelopmentBusiness StrategyCCompetitive AnalysisConsumer BehaviorCross-functional Team LeadershipCustomer AcquisitionCustomer Relationship Management (CRM)Dashboard BuildingData AnalysisDigital MarketingEmail Marketing

About

I’m a Product Manager with experience across leading fintech companies — from early-stage startups to global enterprises. Over the past 4+ years, I’ve worked on building and scaling products in digital payments, savings, and financial services, with a strong focus on user growth, retention, and customer-centric innovation. My journey spans: 🌍 Currently working in Digital Product Management at Western Union, blending global scale with local user needs 🚀 Driving product growth at Jar 📊 Building fintech solutions at Siply and KreditPe to enhance financial access I’m passionate about creating products that simplify finance for millions, while experimenting with growth strategies, data-driven decisions, and scalable systems.

Experience

5 yrs 8 mos

Total Experience

1 yr 1 mo

Average Tenure

1 yr 5 mos

Current Experience

Western union

Digital Product Management

Jan 2025 – Present · 1 yr 5 mos

Kredit.pe

Product Manager

May 2024 – Dec 2024 · 7 mos · Bengaluru, Karnataka, India

Jar

Growth Product Manager

Aug 2022 – May 2024 · 1 yr 9 mos · Bengaluru, Karnataka, India · On-site

Analysed the data using Clevertap to find the ’Aha moment’ for the users
Worked on finding the activity done by users using Amplitude before the session is concluded
Working as a point of coordination between the growth and product teams with the help of A/B testing and key metrics

Go-to-Market StrategyProduct MarketingStrategyScrumProblem SolvingKey Metrics+12

Siply - india ka savings

Product Manager

Jan 2021 – Aug 2022 · 1 yr 7 mos · Bengaluru, Karnataka, India · On-site

Launched Chhotastock V1 - first small-ticket low-risk equity baskets and handled acquisition and retention
Handled engagement across all products (Gold, Chhotastock, Chits etc) via API triggered SMS/PNs using Exotel and Moengage
Managed Analytics for two quarters, and made more than 15 dashboards using SQL on Metabase
Spearheaded the launch of CRM, designed the UI/UX Flow, coordinated with developers, planned the usage across all teams
Launched the monthly rewards and referrals which increased engagement on the app by more than 35%

Go-to-Market StrategyProduct LaunchCustomer RetentionProduct MarketingStrategyScrum+18

Nestaway

Associate Product Manager

Sep 2020 – Jan 2021 · 4 mos

Snapdeal

Product Management Intern

May 2019 – Jul 2019 · 2 mos · Gurgaon, India

Developed a logistic model in order to mitigate the Return to Origin (RTO) for the E-commerce firm
Analyzed significant factors in the Return to Origin (RTO) on the customer, seller, courier, and product-level
Conducted preliminary research on various parameters by SQL on Indicium 2.0 and DbVisualizer using Vertica
Formulated cohort analysis based on the influence of parameters like address type, timings, charges and ratings
Analyzed the data for quick-buy orders by using Charles, an HTTP proxy that enabled to view the HTTP traffic
Found increment of 9% in RTO for both address types by a comparison based on different timings of order placed
Recorded maximum of 55% RTO by the combination of device type, subcategory, address type and order timings
Analyzed maximum of 57% RTO for low Ratings and listed the data for ratings on user, seller and product level