Sorabh Vij

Product Manager

Bengaluru, Karnataka, India15 yrs 10 mos experience
Highly Stable

Key Highlights

  • Led product initiatives achieving 30x scale and 20x YoY growth.
  • Pioneered industry-first product constructs in e-commerce.
  • Expert in driving product-led growth and user experience.
Stackforce AI infers this person is a Product Management expert in E-commerce and Fintech sectors.

Contact

Skills

Core Skills

Product ManagementProduct Leadership

Other Skills

Consumer ProductsB2B2CConsumer BrandingData-driven Decision MakingMarket AnalysisBuild Strong RelationshipsClear VisionUX ResearchUser Experience Design (UED)Data AnalysisAgile Project ManagementSales OperationsBusiness DevelopmentCRMBusiness Strategy

About

As a Group Product Manager at Flipkart, I lead the B2C category experience and growth initiatives for mobiles, large appliances, and electronics, unlocking product-led growth for the company. I have over 14 years of rich experience in launching several industry-first products, impacting millions of customers, and delivering immense customer and business value. My core strengths are innovation, deep user focus, and balanced perspective on business and technology. I have built and scaled up disruptive product constructs, such as service provider bundling with phones, two-wheeler local serviceability, and buy now pay later, achieving 30x scale, 20x YoY growth, and 5x customer adoption, respectively. I have also led cross-functional programs and partner integrations to enable key digital capabilities, such as UPI, wallets, and category experience. I am passionate about creating delightful and differentiated user experiences that solve real problems and drive growth.

Experience

15 yrs 10 mos
Total Experience
7 yrs 3 mos
Average Tenure
1 yr 4 mos
Current Experience

Microsoft

Principal Product Manager

Jan 2025Present · 1 yr 4 mos · Bangalore Urban, Karnataka, India · Hybrid

Consumer ProductsB2B2CProduct ManagementProduct Leadership

Flipkart

9 roles

Group Product Manager

Jan 2024Dec 2024 · 11 mos

Consumer BrandingData-driven Decision MakingMarket AnalysisProduct LeadershipBuild Strong RelationshipsClear Vision+1

Senior product lead B2C

Jan 2022Dec 2023 · 1 yr 11 mos

  • Unlocking Product led growth for Flipkart via category experience enhancement and growth initiatives for mobiles,large and electronics.
  • Working on exponential scale up of the following product constructs :
  • 1. 2 Wheelers Growth : Unlocked 30x scale for 2 Wheeler business by Building local serviceability for 2 wheelers category via a separate search cluster , new search algorithm and promise checks. Business has already scaled 20x YoY till July-23
  • 2. Service provider bundling with Phone: Built first in India and first for Flipkart disruptive construct.
  • Unlocked tier 2 market share for Flipkart by building service provider bundling construct with a novel shopping experience and fulfilment journey.
  • Once service provider offer (with locking) is chosen in shopping journey by customer, there is an upfront discount on phone, and automated locking gets enabled in the post order fulfillment flow via 3rd party API integrations.
  • 3. Virtual Showroom for 2 Wheelers: Web 3.0 solves for Electric Vehicles, Mobiles , Electronics and Large Categories: Immersive experiences using 3D models and interactions for relevant category use cases -
  • Filed patents on industry first and innovative use cases
  • 4. Buy Now Pay Later: Grew Paylater and EMI user base by 5x through product-led interventions across the pre-purchase shopping journey for new customer on-boarding and adoption from approved customers.
UX ResearchConsumer BrandingUser Experience Design (UED)Data-driven Decision MakingMarket AnalysisProduct Leadership+3

Associate Director, Product Strategy and Deployment

Jan 2021Dec 2021 · 11 mos

  • Payments, Fintech and Central Tiger ( SWOT) Team - Technical Group Portfolio Manager ( Functional and Digital Transformation Initiatives)
  • Leading formulation of product + business roadmap and implementation of portfolio of initiatives with multiple stakeholders (incl. Product , engineering , business and Operations)
  • E2E owner for key cross functional programs to drive alignment and execution including technical and operational product rollout following the SDLC process and agile practices ensuring predictability, quality and transparency
  • Leading several charters including Partner Integrations to enable key digital capabilities such as UPI and Wallets, Category Experience and Digital Transformation
Consumer BrandingData-driven Decision MakingProduct LeadershipBuild Strong RelationshipsClear VisionProduct Management

Senior Manager, Product Strategy and Deployment

Nov 2019Dec 2020 · 1 yr 1 mo

  • Technical Program Management
  • Lead the formulation and implementation of incident management process across Flipkart ( 40+ teams)
  • Driving key technical strategic initiatives such as Metrics dashboard conceptualization for CPTO, tools finalisation, leading organisation wide (40+ teams) implementation
  • Warehousing Space exponential ramp up with massive bottom line goodness:
  • Exponential growth in warehousing space at ultra low cost bringing in bottom line benefits and enable >10% revenue
  • Strategic Collaboration with 140+ Brands for warehousing space.
  • Leading Strategy and execution for program scale up to 20x in less than a year
  • Designing strategy, conceptualizing and driving execution with 20+ Stakeholder teams.
  • problem solving on complex supply chain and compliance hurdles
  • Working with 10+ technology teams for solutioning, wire framing and driving execution through tools such as Jira
  • working closely with senior Flipkart management for successful execution of the massive program
Consumer BrandingData-driven Decision MakingProduct LeadershipBuild Strong RelationshipsClear VisionProduct Management

Head Product and Business - Cross Border Trade

Apr 2019Oct 2019 · 6 mos

  • Setting up cross border trade business for Flipkart 2Gud platform from scratch which involves cross border strategy and road map formulation, legal structuring, designing the end to end supply chain, identifying logistics partner, IOR (importer on record) and EOR (exporter on record), executing due diligence, finalizing partnerships and commercials.
  • Formulating processes for all use cases of end to end operations considering high customer experience guardrails
  • Driving business strategy alignment with the product and engineering road map, fostering a sense of ownership across stakeholder groups
  • Successfully collaborated and drove strategy execution with Walmart International Teams, logistics and payment international partners on a daily basis
  • Successfully launched a Cross Border Trade Dashboard via collaborating with all internal and external stakeholders within a time frame of 4 weeks , this dashboard also sends out notifications to customers at pre-defined nodes
Consumer BrandingData-driven Decision MakingProduct LeadershipBuild Strong RelationshipsClear VisionProduct Management

Product and Business Head - Strategic Alliances for Consumer Finance (EMI and Pay Later)

Mar 2018Mar 2019 · 1 yr

  • Synthesized the Lender Partner Strategy and Partner assessment Framework.
  • Lender Strategic Alliances : Evangelized the products in the Industry and led partnerships with new lenders (NBFC’s and National / Multinational Banks)
  • Product Adoption: Conceptualized and implemented marketing initiatives to drive products growth.
  • Legal and Compliance: Led execution of multiple contracts with complex legal structures by closely working with cross functional teams such as compliance, product and collections teams.
  • Special Initiatives: Successfully executed impactful initiatives which helped to considerably increase book size and achieve business growth.
  • Consumer Journey: Successfully brought in industry insights and worked closely with the product team to define the customer journey along with key features to be build.
  • Strategic Partner Integrations: Apart from driving business alignment with partners, worked closely with internal and external stakeholders to support API integrations through key alignments with partners on consumer journey (digital on-boarding, transaction and billing flows) , launch timelines etc.
Consumer BrandingData-driven Decision MakingMarket AnalysisBuild Strong RelationshipsClear VisionProduct Management+1

Senior Manager - FinTech and other strategic Initiatives

Nov 2016Feb 2018 · 1 yr 3 mos

  • FinTech Program Management : Led set up of FinTech business unit by playing a pivotal role in partner selection, legal sign off for launching Paylater product and senior Flipkart leadership team alignment for future FinTech strategy.
  • Led set up of FinTech business unit by playing a pivotal role in partner selection, legal sign off for launching Paylater product and senior Flipkart leadership team alignment for future FinTech strategy.
  • E2E Program Management to support the team for Strategy, Launch and KPI's achievement for FinTech programs
  • Work with 30+ member core team of Business , Product Managers, Engineers, Data Scientists & Analysts.
  • Complex Problem Solving for seller pain by solving and implementing product, policy and process changes for issues such as Don’t Expect, Delayed Returns and Yellow Claims
  • Responsible for OKR’s formulation,implementation and driving critical dependencies from other departments to ensure effective execution to meet organizational goals.
Consumer BrandingData-driven Decision MakingMarket AnalysisBuild Strong RelationshipsClear VisionProduct Management+1

Category Manager

Promoted

Jan 2016Oct 2016 · 9 mos

  • Owned the P&L of the entire category.
  • Drove special initiatives for improving the bottom line through innovation by strong cross functional alignment
  • Continuously undertook portfolio rationalization, a mix of tactical and long term initiatives to bring top line and bottom line goodness into the category.
Consumer BrandingData-driven Decision MakingProduct LeadershipBuild Strong RelationshipsClear VisionProduct Management

Manager

Dec 2014Dec 2015 · 1 yr

  • ● Category Management ( Small Home Appliances):
  • ➢ Closely worked with brands and over achieved all key metrics
  • ● Special Initiatives
  • ➢ Successfully led category agnostic and core central initiatives
Consumer BrandingData-driven Decision MakingMarket AnalysisBuild Strong RelationshipsProduct ManagementProduct Leadership

Toyota kirloskar motor

3 roles

Territory Manager

Mar 2011Jan 2014 · 2 yrs 10 mos

  • Channel Sales & Marketing:
  • Sales Operational In charge for 10 Toyota facilities at NCR, Chandigarh & Haryana, achieved a cumulative sales of approx. 9600 automobiles and a sales turnover of approx. INR 500 Cr per year, contributing to 8% of organization’s business by volume and 9% by value.
  • Delivered 50% increase in market share in the low & mid-size segment vehicles from 10% to 15% in a single year taking it beyond the company’s overall market share of 10% in the same segment through identification of potential areas, design and execution of marketing strategies.
  • Channel Partner Management:
  • Consulted dealers on allied business development- Increased accessories sales to 105% in 2013.
  • Increased ROI for 6 channel partners through effective inventory management and enhanced sales
  • Brand Management:
  • Worked closely with Toyota India marketing team to develop & implement various promotional plans, customer interface and dealer events and activities for Etios, Liva, Innova, Fortuner and all other Toyota Brands.
  • Customer Satisfaction:
  • Increased customer sales satisfaction score (measured by JD Power) by 132 points for a channel partner in a single year.
Consumer BrandingData-driven Decision MakingMarket AnalysisBuild Strong RelationshipsProduct ManagementProduct Leadership

Senior Officer

Sep 2009Feb 2011 · 1 yr 5 mos

  • Dealer Candidate Evaluation:
  • Evaluated dealer candidates at 17 different towns based on a personal meeting and a third party report on their financial health and sharing the recommendations with Top Management.
  • Project Management:
  • Established 6 channel partners in Western Indian region within record breaking timelines and with required corporate identity norms.
Market AnalysisBuild Strong Relationships

Management Trainee

Sep 2008Aug 2009 · 11 mos

  • Market Research:
  • Supported channel expansion strategy team by suggesting the feasibility of setting up a Toyota outlet in a particular location based on viability analysis and competition benchmarking.
  • 1. Successfully completed 9 months on job training in planning and field team of network expansion
  • 2. Completed a 3 months project on applying Toyota Business Practices for improving the current communication / information flow between production and sales.
  • Key Achievements:
  • Instrumental in finalization of the materials, specifications and indicative prices in the new Dealer Facility Guide completed in 2009, which has been henceforth used for designing all Toyota facilities across India.
  • Completed projects within the challenging timelines which included the finalization of materials.
Market AnalysisBuild Strong Relationships

Education

Cornell Johnson Graduate School of Management

Consulting & Strategy

Jan 2014Jan 2014

SPJIMR SP Jain Institute of Management & Research

Master of Business Administration (MBA) — Marketing

Jan 2014Jan 2015

Guru Gobind Singh Indraprastha University

Bachelor of Technology (BTech)

Jan 2004Jan 2008

DPS RK Puram, New Delhi

Grade 12 — Science with Computers

Jan 1996Jan 2004

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