Mar 2022 – Nov 2022 · 8 mos · Zurich, Switzerland

• Responsible for leading Digital Acquisition, Field Marketing, and Sales Development in support of pipeline growth, revenue acceleration, and market expansion objectives.

Jul 2020 – Mar 2022 · 1 yr 8 mos · Singapore

• Responsible for leading all aspects of Marketing from Brand to Demand to Loyalty across Asia Pacific & Japan.

Jul 2017 – Jul 2020 · 3 yrs · Singapore

• From Brand to Cash, responsible for leading Oracle’s Cloud marketing transformation in the Japan & Asia Pacific region. Managing Marketing Strategy & Operations, Brand Experience, Digital Demand Generation, Applications, Technology & Systems Product Marketing, Industry & Account-Based Marketing and Mid-Market Campaigns at regional and country level. Full accountability for all Japan & APAC Marketing P&L targets. Member of the Japan & Asia Pacific Senior Leadership Team.

Mar 2016 – Jun 2017 · 1 yr 3 mos

• Leading the management office of SAP’s global chief marketing officer covering a sphere of managerial duties including executive business management, executive programs and executive communications. From strategy to execution, responsible for leading key CMO executive priorities related to People, Perception and Portfolio. Responsible for managing stakeholder relations across all board offices at SAP and managing a team of senior marketing strategists to deliver on the CMO transformation agenda.

Feb 2014 – Mar 2016 · 2 yrs 1 mo

• Responsible for driving the SEA marketing strategy, planning and execution in close alignment with SEA business objectives and market opportunities. Responsibility for the SEA Marketing P&L and managing an organization of senior marketing leaders across six countries to drive investments and results around Brand, Pipeline and Engagement.

Jul 2011 – Jan 2014 · 2 yrs 6 mos

• Responsible for development of marketing strategy, planning and roll-out of GTM programs for SAP Business Suite Powered by SAP HANA and SAP Line of Business Applications across APJ region incl. overall market segmentation, market positioning, value propositions, competitive analysis and differentiation, routes to market, channel enablement and demand generation programs to meet revenue and profit goals.

Jul 2009 – Jul 2011 · 2 yrs

• Responsible for the GTM marketing plan for SAP Africa Industry & Line of Business Solutions, Analytics & Technology portfolio, SAP Services and Partner Ecosystem. Managing the development and implementation of an integrated marketing plan to deliver pre-defined objectives set by the SAP Africa Executive Board. Focus on delivering the required revenue pipeline multiple via the generation of leads, pipeline influence and acceleration. Increasing awareness of SAP in emerging markets and supporting geographical expansion across Africa.

Jul 2008 – Jun 2009 · 11 mos

• Responsible for SME marketing strategy and channel marketing infrastructure across South Africa and sub-Saharan Africa. Managing SME marketing team and channel partners to drive demand generation for SAP Business One and SAP Business All-in-One solutions and perception change in the SME segment. Launch of SAP SME solutions in several emerging markets across Africa.

Oct 2006 – Jul 2008 · 1 yr 9 mos

• Responsible for creating global marketing plans recommending strategies, positioning, messaging and tactics for awareness/thought leadership, demand generation, sales enablement, partner enablement, public relations, analyst relations & internal communications for SAP Consulting, SAP Managed Services and SAP Custom Development.

Nov 2004 – Sep 2005 · 10 mos

• Industry & Solution Marketing

Aug 2003 – Sep 2006 · 3 yrs 1 mo

• Trainee International Business Administration with Focus on Marketing