Soumya Kachrodia, MBA — Business Development Executive

Driving Growth Through Strategic B2B Marketing & Data-Driven Campaigns Curious. Data-Driven. Impact-Oriented. These three words define my approach to marketing. With 2+ years in B2B SaaS marketing, I specialize in demand generation, account-based marketing (ABM), and digital strategy across North America, Europe, and Asia Pacific. I excel at optimizing multi-channel campaigns, managing industry events, and collaborating with sales teams to drive pipeline growth. 💡 What Drives Me? I thrive at the intersection of creativity and analytics—using data insights to craft compelling campaigns that engage decision-makers. From ABM strategies that boosted pipeline growth by 40% to executing events like Snowflake Summit 2023, I’m passionate about building marketing programs that deliver measurable ROI. 📍 Current & Past Roles: ✔ Inside Sales Specialist @ Adqua – Driving revenue growth through targeted outbound strategies. ✔ Ex-Hexaware | Assistant Service Marketing Manager – Led SaaS Outbound / inbound marketing campaigns, event marketing, and C-suite engagement across global markets. ✔ Freelance Digital Marketing Consultant – Helping brands enhance their digital presence and optimize sales funnels. 🏆 Key Strengths & Tools: 🔹 Integrated Marketing Campaigns (HubSpot, Salesforce) 🔹 Lead Generation & ABM Strategy (6sense, Google Ads, LinkedIn Ads) 🔹 Event & Vendor Management (Snowflake Summit 2023) 🔹 CRM & Automation (Salesforce, Dynamics 365, Asana) 🔹 Data Analytics & Market Research (Google Analytics, ZoomInfo) 📢 Beyond Work: I also explore digital content creation and affiliate marketing: 📖 Amazon Kindle Direct Publishing – Writing digital content and leveraging SEO strategies. 💻 Freelance Digital Marketing Consulting – Helping startups with content strategy and lead generation. 🛍 Amazon Affiliate Marketing – Experimenting with e-commerce strategies to optimize conversions. Let’s connect and explore opportunities to grow together!

Stackforce AI infers this person is a B2B SaaS marketing professional with expertise in demand generation and account-based marketing.

Location: Toronto, Ontario, Canada

Experience: 3 yrs 6 mos

Skills

Sales Strategy
Lead Generation
Demand Generation
Event Management
Account-based Marketing
Content Marketing

Career Highlights

Boosted pipeline growth by 40% through ABM strategies.
Managed logistics for Snowflake Summit 2023.
Implemented data-driven marketing strategies across multiple regions.

Work Experience

Google

Enterprise Cloud Strategist (1 yr 4 mos)

Adqua

Inside Sales Specialist (4 mos)

Hexaware Technologies

Assistant Service Marketing Manager ( NA EU & APAC) (2 yrs 1 mo)

Management Officer (North America) (1 yr)

Zoomcar

Sales And Marketing Intern (2 mos)

Tata Steel

Marketing Intern (2 mos)

Noscure Life sciences

Market Research Intern (5 mos)

Amazon

Affiliate marketing (5 mos)

MobiKwik

Business Development Intern (0 mo)

Education

MBA - Marketing at Symbiosis Institute of Business Management (SIBM) Bengaluru

B.tech (Biotechnology) at Amity University, Noida

Soumya Kachrodia, MBA

Business Development Executive

Toronto, Ontario, Canada3 yrs 6 mos experience

Highly Stable

Key Highlights

Boosted pipeline growth by 40% through ABM strategies.
Managed logistics for Snowflake Summit 2023.
Implemented data-driven marketing strategies across multiple regions.

Stackforce AI infers this person is a B2B SaaS marketing professional with expertise in demand generation and account-based marketing.

Contact

Soumyakachrodia@gmail.com LinkedIn

Skills

Core Skills

Sales StrategyLead GenerationDemand GenerationEvent ManagementAccount-based MarketingContent Marketing

Other Skills

Acccount based marketingAffiliate MarketingAnalytical SkillsB2B MarketingB2B Marketing StrategyBudget ManagementBudget TrackingBusiness DevelopmentCRM SoftwareCRM analyticsCampaign ExecutionCampaign StrategiesCanvaCloud ApplicationsConsultative Selling

About

Experience

3 yrs 6 mos

Total Experience

1 yr 9 mos

Average Tenure

Current Experience

Google

Enterprise Cloud Strategist

Feb 2025 – Present · 1 yr 4 mos · Toronto, Ontario, Canada · Hybrid

Adqua

Inside Sales Specialist

Nov 2024 – Mar 2025 · 4 mos · United States · Remote

Increased MQL-to-opportunity conversion by 20%, contributing to 15% revenue growth through outbound cold calling.
Collaborated with sales teams to identify strategic accounts and drive targeted outreach campaigns, including cold emailing.

LinkedIn Sales NavigatorOral CommunicationGoogle WorkspaceMicrosoft PowerPointAnalytical SkillsStakeholder Engagement+4

Hexaware technologies

2 roles

Assistant Service Marketing Manager ( NA EU & APAC)

Jun 2022 – Jul 2024 · 2 yrs 1 mo

Business Unit: cloud & Digital Transformation, Geo - North America, Europe & Asia Pacific
Implemented SaaS inbound and outbound strategies using data-driven lead nurturing, social media tools, and CRM analytics, driving 40% pipeline growth across NA, EU, and APAC.
Executed digital campaigns using ACT-ON, Demandbase, LinkedIn, HubSpot, and Google Ads, increasing pipeline by 40% and lead generation by 30%.
Managed sponsorships for Snowflake Summit 2023 (Snow Row Sponsor) and Air Canada Golf Event 2022 (Silver Sponsor), overseeing logistics, stakeholder engagement, and driving 200+ MQLs and strengthening key partnerships.
Oversaw the development of SEO/SEM strategies, white papers, and research reports, optimizing website structure to increase traffic by 30% and lead engagement by 25%.
Collaborated with sales, product, and regional teams to align marketing strategies with business objectives, resulting in enhanced campaign effectiveness and stronger market positioning.

LinkedIn Sales NavigatorOral CommunicationGoogle WorkspaceMicrosoft PowerPointIntegrated MarketingAnalytical Skills+6

Management Officer (North America)

Jun 2021 – Jun 2022 · 1 yr

Business Unit: Account Based Marketing, Geo - North America
ABM Program Leadership: Designed and executed comprehensive ABM programs, achieving a 20% increase in lead conversion and a 30% rise in customer retention.
Content Marketing Strategy: Developed and implemented content marketing plans that significantly enhanced brand visibility and positioning in North America.
Internal Communications: Created and managed the “ABM Byte” newsletter and targeted emails, improving internal alignment and communication among sales and marketing teams.
Global Sales Campaigns: Directed and optimized global sales campaigns using advanced marketing automation tools, resulting in a 40% increase in collaboration opportunities.
Event Management & Stakeholder Engagement: Organized and executed key events, including the 17th partnership event in Chicago, strengthening stakeholder relationships and expanding business opportunities.

LinkedIn Sales NavigatorOral CommunicationGoogle WorkspaceMicrosoft PowerPointIntegrated MarketingAnalytical Skills+6

Zoomcar

Sales And Marketing Intern

Aug 2020 – Oct 2020 · 2 mos · Bengaluru, Karnataka, India

Project Details
Working on (ZAP subscription) lead conversion through data generated by website analytics
Analyzing the rental feedback, use case of customers and purchase behaviour
Catalyzing B2B tie-ups by negotiating pricing slab and gauging demand
Strategizing for Zoomcar Travel League

Google WorkspaceCampaign StrategiesSocial Media

Tata steel

Marketing Intern

Apr 2020 – Jun 2020 · 2 mos · Jamshedpur, Jharkhand, India

Spearheaded primary research for 40+ MSME’s in Punjab to understand their Digital Behavior, analyse their distribution channel and strategize a Digital Marketing plan for next Three months

Digital MarketingMarket ResearchSocial Media

Noscure life sciences

Market Research Intern

Jan 2019 – Jun 2019 · 5 mos · New Delhi Area, India

▪ Spearheaded primary research and interviewed 40+ consumers to understand consumer decision making.
▪ Performed secondary market research & took-up Porter’s five forces analysis for nutraceutical industry.