Apr 2021 – Sep 2023 · 2 yrs 5 mos · On-site

Apr 2019 – Mar 2021 · 1 yr 11 mos · On-site

Apr 2018 – Mar 2019 · 11 mos · On-site

Jun 2015 – Apr 2018 · 2 yrs 10 mos · On-site

• Building integrated marketing strategies across SEO, Google Ads, Facebook Marketing, Affiliate Networks, and Content Management to drive qualified traffic and high-intent leads.
• I specialize in full-funnel campaign management, from awareness to conversion, while aligning brand voice across organic and paid channels. Adept at managing digital operations, performance dashboards, and cross-functional coordination to meet business goals in high-growth environments.
• Led social media growth across Facebook, Instagram, and YouTube with a focus on engagement, brand recall, and lead gen via Meta Ads Manager.
• Oversaw end-to-end content strategy for blogs, college & student reviews, landing pages, and social media assets; ensured alignment with SEO and brand voice.
• Boosted organic traffic through technical SEO, keyword planning, and content optimization; improved SERP rankings for core education categories.
• Managed high-budget Google Search & Display campaigns targeting students & parents; optimized CPCs, Quality Scores, and conversion rates.
• Coordinated with tech, sales, and product teams to ensure timely execution of campaigns and accurate reporting.
• Tracked KPIs through GA, Data Studio, and Excel dashboards; shared actionable insights to improve campaign efficiency and lead quality.
• Built and scaled affiliate partnerships with aggregators, influencers, and lead-gen platforms; monitored CPL and ROI via performance dashboards.

Jun 2014 – Jun 2015 · 1 yr · Gurgaon, India

• Leading the India-based marketing analytics team while driving strategic insights and performance optimization for digital campaigns targeting the US tech sector. Specializing in cross-channel attribution, growth analysis, and full-funnel performance tracking to maximize ROI and drive data-backed decision-making.
• Major Clientele: Panasonic, ICICI Prudential, PayPal, Jimmy Choo
• Major Responsibilities:
• Developed and optimized digital campaigns across Google Ads, Facebook/Meta, and LinkedIn, improving customer acquisition and engagement.
• Conducted deep-dive analysis using Google Analytics (GA4), Looker Studio, and Power BI, translating raw data into actionable insights.
• Built and maintained dashboards for real-time campaign performance tracking, executive reporting, and budget forecasting.
• Designed and implemented multi-touch attribution models, increasing clarity in marketing spend efficiency.
• Collaborated cross-functionally with content, product, and demand generation teams to align marketing goals with broader business objectives.
• Led A/B testing frameworks for creatives and landing pages, driving continuous performance improvement.
• Key Achievements:
• ✅ Achieved a 25% YoY increase in qualified leads (MQLs) from US markets through refined audience targeting and creative optimization.
• ✅ Reduced customer acquisition costs by 20% via campaign restructuring and better budget allocation across platforms.
• ✅ Implemented a robust analytics stack enabling 3x scale-up in campaign tracking with zero data loss.
• ✅ Designed a full-funnel dashboard solution used by global marketing teams for real-time insights and executive reporting.

Sep 2013 – Jun 2014 · 9 mos · Gurgaon, India

May 2012 – Sep 2013 · 1 yr 4 mos · Noida Area, India

• Results-driven Marketing Analyst with hands-on experience in Google Analytics, Facebook Marketing, and Google Ads (AdWords).
• Skilled in analyzing digital campaign performance, audience segmentation, and conversion tracking to optimize ROI.
• Adept at developing data-driven strategies, identifying growth opportunities, and creating actionable insights that enhance marketing effectiveness.
• Proven ability to work cross-functionally with content, creative, and technical teams to align campaigns with business objectives.

Apr 2011 – Jun 2011 · 2 mos · Kolkata Area, India

• Product Development: Engage in ideation, market potential analysis, and concept development for new products. ​
• Market Research: Conduct in-depth studies to understand consumer behavior and market trends, aiding in strategy formulation. ​
• Fieldwork: Participate in on-ground activities, such as visiting retail outlets to assess product performance and gather feedback. ​
• Enhance skills in data analysis, strategic thinking, and understanding of FMCG marketing dynamics.