Apr 2023 – Present · 3 yrs 1 mo

• Develop and implement communication strategies to raise awareness about PRADAN’s mission, values, and programs.
• Oversee the creation and distribution of content for PRADAN’s website, social media, newsletters, and other channels.
• Ensure consistent messaging across all communications, aligning with the organization's goals and values.
• Identify and cultivate strategic partnerships with government bodies, NGOs, corporates, and other stakeholders to advance PRADAN's initiatives.
• Develop proposals and partnership agreements to formalize collaboration with existing and potential partners.
• Strengthen relationships with key partners through regular communication, meetings, and reports.
• Lead fundraising and resource mobilization initiatives to secure financial and in-kind contributions from donors, philanthropists, and corporate partners.
• Maintain a donor database and ensure effective stewardship, including regular updates and recognition of contributions.
• Monitor and evaluate the impact of communication strategies and partnership activities.
• Prepare and submit regular reports on the outcomes of partnerships, resource mobilization, and communication activities to senior management.
• Coordinate and manage a team of communication and resource mobilization professionals, fostering a collaborative and productive working environment.
• Collaborate with internal teams, including program and operations staff, to align communication and partnership efforts with PRADAN's on-the-ground activities.
• Represent PRADAN at external forums, conferences, and events, promoting the organization’s work and building its reputation as a leader in rural development.
• Engage with media outlets to secure coverage of PRADAN’s work and impact, responding to media inquiries and arranging interviews as necessary.

Feb 2014 – Mar 2023 · 9 yrs 1 mo

• Spearheaded the planning, creation, and implementation of a comprehensive 360-degree communications strategy for PRADAN, enhancing organizational visibility and fostering donor engagement with prominent partners including Walmart Foundation, ICICI Foundation for Inclusive Growth, and RBL Bank.
• Conceptualized and led impactful storytelling campaigns, driving awareness and engagement through photo-banks, newsletters, brochures, flyers, posters, and social media content.
• Produced high-quality corporate and project-specific films, collaborating with partners such as Mahindra & Mahindra, Azim Premji Philanthropic Initiatives, Bank of America, FICCI, and IKEA Foundation to showcase key initiatives.
• Formulated and implemented a dynamic social media strategy, creating event calendars and campaigns to elevate PRADAN's online presence.
• Innovated and transformed the design and presentation style of PRADAN’s Annual Report (2013-2024), transitioning from traditional formats to engaging magazine, brochure, and film formats.
• Led the planning, organization, and management of 'Samagam', an influential annual event platform bringing together samaj-sarkaar-baazaar stakeholders, initiating the event in 2018 and consistently growing its impact.

Apr 2009 – Jan 2014 · 4 yrs 9 mos

• Successfully coordinated the implementation, multi-sectoral partnerships, and reporting for a high-impact five-year grant from the Bill & Melinda Gates Foundation, ensuring alignment with organizational goals and donor expectations.
• Led achievement motivation training for rural youth across seven Indian states (Jharkhand, Bihar, West Bengal, Odisha, Madhya Pradesh, Chhattisgarh, and Rajasthan), empowering them to access rural-based jobs and reduce reliance on urban migration for income generation.
• Managed donor relations and created periodic reports for Axis Bank Foundation and TATA Trusts, providing data-driven insights on project implementation, progress, and outcomes to ensure transparency and strengthen partnerships.