Sourabh De

Product Manager

Bengaluru, Karnataka, India21 yrs 5 mos experience
AI ML PractitionerHighly Stable

Key Highlights

  • Increased ARR by 70% through strategic upsells.
  • Reduced onboarding time by 98% with automated workflows.
  • Secured 3 U.S. patents in AI-driven automation.
Stackforce AI infers this person is a SaaS Product Management expert with a strong focus on data-driven strategies and customer-centric solutions.

Contact

Skills

Core Skills

Product ManagementProduct StrategyUser Experience Design (ued)Data AnalyticsAgile DevelopmentCoaching & Mentoring

Other Skills

3GArtificial Intelligence (AI)Big DataBig Data AnalyticsBusiness Process AutomationBusiness Process ManagementCloud ComputingCloud SecurityCloud ServicesCollaborative Problem SolvingCommunicationConceptsCreative IdeationCross-functional CollaborationsCross-functional Team Leadership

About

“Building the perfect product is a myth—building the right product is where the magic happens." I’ve spent the last 12+ years building products that balances business goals with customer needs, delivering real impact where it matters most. I believe in the power of technology to simplify complexities and drive meaningful change. I’ve been on a journey to build products that not only solve critical business challenges but also create lasting value for customers, teams, and organisations. Throughout my career, I’ve successfully - Owned full product lifecycle from strategy to execution for SMB and mid-market focused solutions. - Increased ARR by 70% through strategic upsells and customer success optimizations. - Leveraged customer insights to design intuitive experiences, driving a 40% improvement in NPS. - Reduced onboarding time by 98% with automated workflows and self-service UIs. - Designed scalable platforms processing multiple petabytes of data, improving efficiency by 50% and reducing cost by 25%. - Nurtured and scaled a high-performing cross-functional team achieving a 30% improvement in delivery efficiency. - Championed integrity and customer trust by ensuring compliance with CCPA, GDPR, and SOC2 standards. - Developed and executed Cloud migration strategies ensuring seamless customer transitions with minimal disruption. - Secured 3 U.S. patents, advancing AI-driven automation in financial processes. I combine data-driven decision-making with a deep understanding of customer needs, aligning business objectives with impactful product roadmaps. My leadership philosophy centres around fostering collaboration, innovation, and continuous learning within cross-functional teams. I’m always eager to collaborate with like-minded professionals, share insights, and explore opportunities to solve exciting challenges. Feel free to connect or reach out at sourabh.de@gmail.com.

Experience

21 yrs 5 mos
Total Experience
2 yrs 11 mos
Average Tenure
1 yr
Current Experience

Atlassian

Principal Technical Product Manager

Jun 2025Present · 1 yr · Bengaluru · Hybrid

  • Managing the Atlassian Commerce Platform components like Quotes, Offering Catalogue, Promotions to power all quoting, invoicing, reconciliation etc.
Quote-to-CashOffering catalogsPromotions and DiscountsProduct ManagementProduct Strategy

Career break

Full-time parenting

Feb 2025May 2025 · 3 mos · Bengaluru, Karnataka, India

  • Building an individual who
  • Believes in self
  • Respects others
  • Has empathy
  • Builds a value system

Soroco

2 roles

Group Product Manager - Scout AI

Aug 2022Jan 2025 · 2 yrs 5 mos

  • Built and scaled the Product Management function from inception, establishing core processes for agile development (scrum, grooming, story pointing, sprints, design sprints), customer validation, and controlled releases.
  • Led a complete overhaul of the product UI/UX, from onboarding to insights delivery, driving increased product adoption and expansion across 18+ key customer accounts.
  • Implemented a customer-centric product strategy through rigorous market validation (interviews, A/B testing of mockups), resulting in over 80% adoption for the new offering.
  • Boosted customer engagement and satisfaction by establishing an executive sponsorship program with dedicated SPOCs, leading to a 30% increase in NPS scores.
  • Established weekly "Open Office" sessions for cross-functional stakeholder alignment (Customers, Sales, GTM, Support, SRE), contributing to 5X pipeline growth and achievement of revenue targets through 20+ global stakeholder relationships.
  • Drove innovation by leveraging AI/ML (machine learning models, transformers) for next-gen product development, reducing Time-to-Value from 2 weeks to under 6 hours by enhancing process discovery.
  • Spearheaded the UX design of intuitive self-service features for AI-driven experiences, achieving a 98% reduction in onboarding time and driving adoption across E-commerce, Insurance, and BFSI sectors.
  • Built and led high-performing product teams (5+ PMs, 3+ Designers, 50+ Engineers), fostering a collaborative, customer-focused, and innovative culture across Engineering, Design, Marketing, Sales, GTM, and CS.
  • Validated PMF and product vision with 10+ key customers, using feedback to shape the product roadmap and resulting in a 70% increase in ARR through strategic upsells for SMB and mid-market.
  • Conducted usability studies with 10+ global customers, leading to an 80% increase in product usability.
Business Process ManagementProduct DesignProduct StrategyData-driven Decision MakingProblem SolvingProduct Demonstration+29

Principal Product Manager - Process Insights - Workgraph

Aug 2021Jul 2022 · 11 mos

  • Helping organizations Discover and Understand the way they work through Workgraph. Developing the unique capability to discover work from unstructured data and modelling it to help realize benefits like Toil Reduction and Effort Optimizations through multiple levers like Automation, User Training, Email Templatization etc.
Business Process ManagementProduct DesignProduct StrategyData-driven Decision MakingProblem SolvingProduct Demonstration+30

Intuit

Senior Product Manager, Intuit BigData and Analytics Platform

Nov 2017Aug 2021 · 3 yrs 9 mos · Bangalore, India

  • Led the vision, development, and rollout of Intuit’s Unified Ingestion Platform, consolidating financial data from products like QuickBooks, Mint, and TurboTax into a centralized AWS Data Lake—replacing 100+ data ponds and 5+ disparate ingestion tools.
  • Transformed ingestion from PULL to CDC-based PUSH architecture, improving data freshness from 72+ hours to <6 hours, while significantly cutting compute time and costs.
  • Enabled ingestion in real-time, near real-time, and batch modes, powering 80% of Intuit's data consumption across analytics, ML, and reporting.
  • Sole PM for transitioning ownership of legacy systems (Kobayashi, R3D3) from Mountain View to Intuit’s India Development Center; drove cross-continent collaboration.
  • Evangelised platform build-out from India, secured buy-in from CVP, CTO, and other execs, and delivered the MVP in just 6 months.
  • Integrated key data capabilities—cataloging, lineage, quality, classification, and governance—ensuring compliance with PII, CCPA, GDPR, and SOC2.
  • Boosted data search-ability and discoverability by 60% through automated data classification and cataloging.
  • Built a self-serve onboarding experience, reducing onboarding time from 2 months to 1 day and increasing source onboarding by 50%.
  • Reduced data incidents by 40% via real-time pipeline health monitoring and alerting (Splunk), enhancing reliability of financial data.
  • Migrated 50PB of data from Intuit's private cloud to AWS with minimal downtime, optimising costs across 1,000+ data sources.
Data IngestionProduct DesignProduct StrategyData-driven Decision MakingProblem SolvingProduct Demonstration+31

Microsoft

Senior Program Manager

Oct 2014Nov 2017 · 3 yrs 1 mo · Bangalore

  • Responsible for the evolution and adoption of Azure Data Lake Storage as a product. Drove the product to General Availability and grew it to 200+ customers.
  • Delivering Big Data Cloud Storage platform of Microsoft for both the IaaS and PaaS offerings with 200+ Customers
  • Developing the OSS interface to Azure Data Lake Storage and scaling the Contributor Developer count to 20
  • Designing the HDInsight integration with Azure Data Lake Storage through Azure UI
  • Strategized, Designed and Implemented the monitoring system for ADLS, analyzing product usage, adoption and performance by customers which increased Net Promoter Score by 20%
  • Evangelized the product suite in many forums both internally as well as externally like SQLServerGeeks, Future Decoded, Machine Learning & Data Sciences Conference, Microsoft Tech Summit etc.
Data IngestionProduct DesignProduct StrategyData-driven Decision MakingProblem SolvingProduct Demonstration+31

Nokia

Product Manager - BigData and Analytics Platform

Aug 2013Sep 2014 · 1 yr 1 mo · Bengaluru Area, India

  • Managing the Big Data & Analytics Platform for Nokia, which catered to all the device related data (both Smart and Feature phones) from across the globe. The DnA Platform ingested, curated, provided and powered Insights and Analytics for the Business.
  • Developing and improving the Big Data & Analytics Platform which handled the real-time Data from all the Nokia smartphone and feature phone devices across the globe with the daily ingestion volume of ~2 Petabytes
  • Curated and Provided data to Device Warranty Customer Support Team saving ~5 Million USD globally from fraudulent/incorrect device replacement requests
  • Created the Data Discovery feature in the Big Data Platform which helped in Democratizing Data and thus helping make quick & easy SQL queries giving insights with a TAT of ~5 seconds
  • Built the Big Data & Analytics Platform with multiple tiers for Streaming Ingestion, ETL, Reporting and Dashboard catering to 100+ customers (both internal and external) catering to the mobile phone eco-system
  • Handled the migration of real-time streaming data of about 60,000 EPS from a Private Cloud to a Public Cloud (AWS)
Product DesignData-driven Decision MakingProduct DemonstrationFeedback ManagementDesign ThinkingEstablishing Priorities+21

Onmobile

3 roles

Product Manager - Music LOB

Promoted

Mar 2013Aug 2013 · 5 mos

  • Handling the OnMobile full-track Music Store and elevating it to the next level.
  • Responsibilities:
  • Research the market for the need-gap analysis in music.
  • Brainstorm the product differentiation, proposition amidst the competitors and by reutilizing the current competences.
  • Define the product, features, UX etc.
  • Define the product road-map, release plan, evolution plan, merger plan etc.
  • Involved in product architecture, sizing, deployment architecture etc.
  • Creating Business Plan, Cost Analysis, Pricing etc.
  • Running the current business of full-track music store.
Data IngestionProduct DesignProduct StrategyData-driven Decision MakingProblem SolvingProduct Demonstration+21

Product Marketing Manager - Cloud & Data (LOB)

Jan 2012Feb 2013 · 1 yr 1 mo

  • Marketing the Personal Cloud Solutions, Video Engines and Cloud APIs in the European and American Markets.
  • Responsibilities:
  • Pricing Strategy for the Product Lines, Product Packaging for different customers as well as different geographies.
  • Costing Analysis to achieve successful Business Plans, Differential Pricing plans Product orientation to SaaS and PaaS business models.
  • Solution Positioning to Tier1 – Tier2 telecom operators in North America.
  • Product Launch of Personal Cloud Solutions in European markets after effective Market Research on the Competitive Landscape.
  • Product Collaterals for partners, customers as well as higher echelons in the organization for successful idea selling.
  • Solution Architecture for hosted model deployment in Amazon Cloud.
  • Key Achievements:
  • Successfully did the costing for the product which was never done historically and created the Product Price Book, which included differential pricing as well as differential packaging for all possible customer/partner requirements.
  • Helped in defining the Go To Market Strategy including the Positioning, Pricing, Packaging for Personal Cloud Solutions including solutions for Cloud Store & Share, Cloud Communication & Collaboration, resulting in major wins.
  • Helped in optimizing the deployment of these products in multiple tier1 accounts in the US and Europe, including tier1 operator group.
  • Working with teams across the US, France and India to deliver new products & solutions.
  • Was an integral part of the personal cloud product line which grew by more than 20% in the last one year, delivering approximately $ 25 million annual revenues.
Product DesignProduct StrategyData-driven Decision MakingProblem SolvingEstablishing PrioritiesProduct Evangelism+15

Product Manager - Network Products Unit (PBU)

Aug 2010Dec 2011 · 1 yr 4 mos

  • Product Management and Marketing for one of the highest revenue earners in OnMobile and in the Indian VAS industry at large, Ring Back Tones (RBT) along with Video Applications.
  • Responsibilities:
  • Add innovative features to the existing RBT Product, and thus contribute and maintain the Road Map.
  • Undertake ‘Same Store Acceleration’ initiative directly under the COO to plug leakages and enhance revenues for RBT.
  • Create the RBT Marketing Bible enlisting every possible strategy to market the product in any and every market, which would be referred to by the respective CFU teams or would be used as a reference.
  • Create product presentations, collaterals, product teasers, product fliers for RBT in the Indian as well as international markets.
  • Ideating different innovative products in the 3G Data and Video space and create the PoC for the same.
  • Key Achievements:
  • Developed product marketing strategy, set roadmaps, defined feature sets, and articulated positioning.
  • Ideated, Developed and Implemented innovative flavors of RBT like ‘Reverse RBT’, ‘Social RBT’ which had wonderful uptake in Africa and SEA markets.
  • Introduced innovative product presentation strategies through static as well as dynamic animations for the first time in OnMobile.
  • Successfully created Video Capture and Share product ‘Klick’ which was the first of its kind in India at that time. It was available in both Packet Switched as well as Circuit Switched networks in one of the leading telecom networks in India.
  • Single handedly created the Video one stop entertainment shop application ‘MeVo’ which had extensive use of BI and Analytics and was the first of its kind in India at that time.
  • Creation of ‘Voice Presence’ which was a handset app providing the freedom to ‘set your presence at your convenience’.
  • Was an integral part of the Product Team which reached 1.2 Billion users across 50 countries and generated $ 60 Million in revenue annually.
Product DesignProduct StrategyData-driven Decision MakingProblem SolvingEstablishing PrioritiesProduct Evangelism+15

Comviva technologies limited

2 roles

Product Solution Architect - Messaging Solutions

Mar 2009Jul 2010 · 1 yr 4 mos · Bangalore, India

  • Heading the Solution Architecture Team which was responsible for architecting all the solutions, packaging and pricing of the solution in response to all proposals.
  • Responsibilities:
  • Create the Solution Architecture Team in MMS which would be responsible for responding to all RFX along with optimized network architecture, product/solution packaging and pricing.
  • Handle the product portfolio under Messaging Solutions unit viz. MMSC Suite, Mobile Data Platform, Integrated Messaging Platform, SMS Platform, USSD Suite and MSDP.
  • Single point contact for providing product pricing, product deployment/network architecture, solution sizing, feature mapping with competitor products, requirements gathering/feature addition for future versions of the products and thus contributing to the road map.
  • Conduct Gap Analysis through Customer interactions and Market Research to create the product’s USP and identify key differentiators from competitor products.
  • End-User Packaging and Pricing of our Products with objectives to Maximize Customer Revenue in terms of CAPEX and OPEX minimization and Service Bundling.
  • Key Achievements:
  • Handled the product portfolio which generated roughly $ 90 Million revenue for the organization.
  • Engineered multi-million dollar Telecom Solutions.
  • Interfaced with multiple Clients for business partnerships and liaisons
  • In a period of a year responded 100+ RFX with about 20% transition to LOI and about 10% to actual contracts.
  • The unique tracking method devised by the process helped in tracking and bringing to books a good amount of AMC revenue which otherwise went unrealized.
  • Created the Solution Architecture Team in MMS and grew it to a 3 member functional team which was responsible for responding to all RFX along with optimized network architecture, product/solution packaging and pricing. Was instrumental in creating the Bid Solution Architecture Team and the process.
Product DesignData-driven Decision MakingProblem SolvingEstablishing PrioritiesProduct EvangelismGo-to-Market Strategy+14

Project Lead – CPE, Messaging Solutions

Jun 2008Feb 2009 · 8 mos · Bangalore, India

  • Lead the team and handle a product portfolio of telecom grade server solutions of MMSC, WAPGW, SMSGW and Open Source Image/Video Transcoders, along with MMS Clients (Web/WAP).
  • Responsibilities:
  • Create and managed a team of 20 members distributed across the three products.
  • Development and maintenance of the MMSC, WAPGW and SMSGW products.
  • New feature additions depending on network requirements or customer requests.
  • Handle all the major Indian telecom operators as customers’ viz. Airtel, Vodafone, Reliance, Tata, BSNL and MTNL etc.
  • Handle multiple major international operators’ viz. MTN, Zain, Hutch, IndoSat, ClearSky etc.
  • Make all the products MNP Compliant when the same was introduced by TRAI in India.
  • Impart training to customers as well as fresher on our products, their internals, architecture, trouble shooting and workings.
  • Key Achievements:
  • Designing, Developing, Maintaining career grade telecom server products like MMSC, WAPGW, SMSGW, MMS Clients (Web/WAP), Open Source Image/Video Transcoders etc. through my team and supporting the complete AMC revenue stream for those products.
  • Generated an annual AMC revenue of about $ 5 Million YOY.
  • Brought a steady decline in number of reported issues by 90% and thus stabilized the products under me.
  • There was 99.5% SLA compliance for 100% of the issues reported to CPE.
  • Architected the MNP Server solution initially which went ahead to be used by all the deployments as a part of the TRAI Regulation compliance.
  • This involved fixing of critical bugs with strict adherence to SLA’s without compromising on quality.
  • Implementing the various telecom protocols and standards like 3GPP, GSMA, OMA etc in our products
  • Headed all customer engagements and interactions at Reliance (DAKC) and Vodafone for presenting our solutions to the Operators.
  • Implementing our solutions at various national and international telecom operator locations.
Data-driven Decision MakingEstablishing PrioritiesCollaborative Problem SolvingData AnalyticsProduct ManagementCoaching & Mentoring+1

Jataayu software

3 roles

Senior Software Engineer – CPE, Messaging Solutions

Promoted

Apr 2007Jun 2008 · 1 yr 2 mos · Bangalore, India

  • Was handling the MMSC and WAPGW (Mobile Data Platform) products under CPE. Was responsible for all feature addition requests as well as bug fixes to these products. In total handled some 20+ telecom operator deployments for these products. Was part of the core MMSC Development Team also. Architected and engineered multiple new features into MMSC. Proficiency in C language and server programming.
  • Key Achievements:
  • Worked on Wireless protocols and products like WAP, WAPGW, MMS and MMSC.
  • Maintenance and Development of Jataayu MMSC, Jataayu WAPGW
  • Implementation of standards like 3GPP, OMA, GSMA
  • Implementation of Jataayu Server Solutions in few of the top Telecom Operators in India
Data-driven Decision MakingCollaborative Problem SolvingProduct ManagementCoaching & MentoringAgile DevelopmentCommunication

Software Engineer – CPE, Messaging Solutions

May 2005Apr 2007 · 1 yr 11 mos · Bangalore, India

  • Was part of the core MMSC development team and handled the product single handedly for 8+ telecom operator deployments. Was instrumental in adding multiple new features as required by the clients and guided by the Team Lead.
Coaching & MentoringAgile DevelopmentCommunication

Software Engineer Trainee – Messaging Solutions

Feb 2004May 2005 · 1 yr 3 mos · Bangalore, India

  • Worked on the implementation and acceptance of Telecom Wireless Application Servers at various Service Providers in India and abroad. Was part of the deployment team at Tata Tele Services Limited for Tata Indicom brand.
Agile DevelopmentCommunication

Education

Indian Institute of Management, Calcutta

Master of Business Administration (MBA) — Global Business

Jan 2008Jan 2010

Visvesvaraya Technological University

Master of Computer Applications (MCA) — Computers

Jan 2001Jan 2004

University of Calcutta

Bachelor of Science (B.Sc.) — Chemistry

Jan 1998Jan 2001

South Point High School

12th — Science

Jan 1983Jan 1998

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