Spriha Dhand

Associate Consultant

Bengaluru, Karnataka, India3 yrs 3 mos experience

Most Likely To Switch

Key Highlights

Expert in qualitative and quantitative research methodologies.
Proven track record in developing actionable insights.
Strong background in advocacy and social impact projects.

Stackforce AI infers this person is a Market Research and Social Advocacy professional with expertise in qualitative and quantitative analysis.

Contact

Skills

Core Skills

Qualitative ResearchResearch ManagementQuantitative ResearchBusiness Analysis

Other Skills

DEI hiring strategiesbrand positioningbusiness model developmentcommunication testingcross-functional collaborationdata analysisdata collectiondiscussion guide craftingfieldwork oversightinsight synthesismulticultural insightspackaging designproduct developmentproposal developmentqualitative data analysis

Experience

3 yrs 3 mos

Total Experience

1 yr 7 mos

Average Tenure

2 yrs

Current Experience

Kantar

2 roles

Research Manager

Promoted

May 2025 – Present · 1 yr 1 mo

At Kantar, I work on qualitative research projects for a leading global consumer goods client, helping uncover what drives people’s choices, perceptions, and preferences across diverse cultures - spanning Europe, Asia, and the Americas.
I’ve helped execute over 15 research studies across brand positioning, communication testing, packaging design, product development, multicultural insights, and shopper journeys.
My role spans end-to-end research: developing proposals, designing studies using both traditional methods and agile, AI-enabled tools, crafting discussion guides, overseeing fieldwork, and synthesizing insights into clear, actionable recommendations.
A core part of my work involves collaborating with cross-functional teams to make sure the research informs business decisions.

qualitative researchbrand positioningcommunication testingpackaging designproduct developmentmulticultural insights+8

Associate Research Manager

Jun 2024 – May 2025 · 11 mos

Centre for social and behaviour change

Research Intern

Apr 2024 – May 2024 · 1 mo

Supported a project at the intersection of public policy and behavioural science, performing primary qualitative data analysis and co-authoring a diagnostics report.

qualitative data analysisreport co-authoringqualitative research

Ashoka university

2 roles

Teaching Assistant

Jan 2024 – May 2024 · 4 mos

Teaching Assistant for an elective on Psychology and Law, under Dr. Sramana Majumdar.

Research Assistant

Jan 2023 – Dec 2023 · 11 mos

Identity and Intergroup Relations Lab | PI: Professor Sramana Majumdar
Engaged on a quantitative research study examining social media interactions and development of attitudes towards people from other groups.
Spearheaded recruitment of participants, managing accurate collection of 330+ responses on Qualtrics and cleaning the data.
Led data collection and analysis for a second study on the relationship between perceptions of masculinity and incel traits.
Conducted data analysis using ANOVA, regressions and correlations.

quantitative researchdata collectiondata analysis

Poocho

Research Intern

Aug 2023 – Nov 2023 · 3 mos · Remote

Abc consultants

Research and Business Analysis Intern

May 2023 – Aug 2023 · 3 mos · Delhi, India

Developed a sustainable business model to help ABC's clients hire diverse talent pools.
Conducted comprehensive research to identify and engage with key stakeholders, such as HR executives, NGOs, and employees. Scoped the job market, requirements and challenges to DEI hiring.
Formulated strategies to facilitate DEI hiring, spanning talent sourcing, onboarding, post-employment initiatives and support.

business model developmentstakeholder engagementDEI hiring strategiesbusiness analysis

Centre for studies in gender & sexuality

Intern

Oct 2022 – Jan 2023 · 3 mos

Young leaders for active citizenship (ylac)

Counter Speech Fellow

Jul 2019 – Sep 2019 · 2 mos · Guwahati, Assam, India

- Selected as a fellow for CSF’s first chapter in Assam. Created advocacy campaigns on Instagram using design and artwork on gender inequality, sustainability, and mental health.