Srijan Gupta

Business Development Executive

Greater Delhi, Delhi, India5 yrs 3 mos experience

Key Highlights

  • Led successful launch of 10+ international brands.
  • Achieved 59% YoY growth in women's apparel portfolio.
  • Increased event reach by 50% through strategic collaboration.
Stackforce AI infers this person is a Data-Driven Business Analyst with expertise in Retail and E-commerce.

Contact

Skills

Core Skills

Financial AnalysisFinanceCampaign AnalyticsChannel StrategyData AnalysisDemand GenerationProject ManagementBusiness ProcessLead GenerationEvent ManagementTeam Management

Other Skills

Analytical SkillsBusiness DevelopmentBusiness ManagementBusiness RequirementsBusiness-to-Business (B2B)Client CommunicationCustomer JourneysCustomer Relationship Management (CRM)Customer ServiceDatabasesDigital MarketingFinancial ReportingHTMLInterpersonal SkillsMachine Learning

About

Hi LinkedIn, my Virtual Home :) I have recently completed PGDM in International Business from MDI Gurgaon and Masters in Management from ESCP Business School, Europe. I did my Summer Internship at SEPHORA Headquarters in Paris, France. I have 2 years of full-time work experience. Prior to my MBA enrollment, I was working as a Data Analyst in the Revenue and Growth team at Myntra. My responsibilities included pricing strategy, demand generation, and optimizing inputs for on-app merchandising. During my stint, I led the sell-side launch of 10+ International Brands on the platform and spearheaded the sustenance of MANGO and H&M. Earlier, I worked as a Business Operations Associate at ZS Associates. There, I worked for multiple Fortune 500 pharmaceutical clients in streamlining of processes related to enhancement, Incentive Compensation, Sales Planning, and reporting. During my undergraduate years, I was actively involved in the Training and Placement Cell as the Drive Management Head, and I also served as the General Secretary of the Literature Club of the institute. I have also worked as a Senior Consultant in 180 Degrees Consulting, NIT Delhi where I worked on two pro-bono projects. Beyond this, I immerse myself in reading books, and I love to create content on various social media platforms particularly on LinkedIn.

Experience

5 yrs 3 mos
Total Experience
1 yr 3 mos
Average Tenure
--
Current Experience

Sephora

Digital and Retail Coordinaton Assistant Intern

Mar 2024Sep 2024 · 6 mos · Paris, Île-de-France, France · On-site

  • Executed sales reporting of 150+ stores, evaluated YoY of major KPIs, contributed to retail excellence
  • Designed market share reports, aided 3 Key Commercial Period campaigns, documented post-mortems
  • Developed comprehensive sales performance reports thus enabling leadership to track revenue growth
  • Facilitated Omni Summit of directors from 10+ nations, gauged impact of market strategies & initiatives
  • Automated Conversion Rate Analysis for stores of 5 clusters, thus reducing Turnaround Time by 30%
  • Implemented KPI benchmarking for retail and digital channels, facilitating data-driven decision-making
Campaign AnalyticsChannel StrategyClient Communication

Escp fintech society

2 roles

Marketing and Events Associate

Feb 2024Mar 2025 · 1 yr 1 mo

  • • Conducted research in financial markets, benchmarking firms at sector level, and identifying market trends

Marketing and Events Analyst

Nov 2023Feb 2024 · 3 mos

  • • Collaborated with N26, Bloomberg, etc., built student engagement, increased events reach by 50%
Financial AnalysisFinanceFinancial Reporting

Myntra

Data Analyst

May 2022Jun 2023 · 1 yr 1 mo · Bengaluru, Karnataka, India

  • ● Led the sell-side of the International Brands (IB) portfolio of Women’s Apparel (~3.5% of Myntra’s GMV)
  • ● Drove revenue growth and demand generation through efficient pricing, planning, and visibility solves
  • ● Empowered the elevation in performance of major International Brands like MANGO, H&M, Trendyol, and NA-KD in the Indian Fashion Landscape
  • ● Undertook Root Cause Analysis for different aspects of the business and improved overall conversion and delivered a 59% YoY growth in the portfolio
  • ● Structured weekly meetings (having 20+ stakeholders) in an action-oriented methodology wherein all the cross-functional teams put forth short-term and long-term agendas and prioritization was fostered
  • ● Carried out the launch of 10+ global brands ensuring revenue planning, on-app positioning, and sustenance building
  • ● Spearheaded the Black Friday Haul (IB) flagship event where the portfolio overachieved its set targets and witnessed an uptick of 1.95x over BAU days
Interpersonal SkillsDemand GenerationCampaign AnalyticsChannel StrategyCustomer JourneysOral Communication+14

Zs

Business Operations Associate

Jun 2021Apr 2022 · 10 mos · Gurugram, Haryana, India

  • Implemented multiple end-to-end projects focused in Incentive Compensation, Sales Crediting,
  • Goal Setting, Alignment, and Placement.
  • Worked with on and offshore clientele to deliver the 100% assured quality outputs within the
  • anticipated timeframe.
  • Worked with Commercial Model Design and Operations Tech Pod to create data flows, cater
  • ad-hoc client requests, fabricate analytical reports, and enhance contemporary
  • processes to reduce the processing time.
  • Underwent extensive training in the usage of the in-house tools (Javelin).
Interpersonal SkillsOral CommunicationTeam ManagementBusiness RequirementsProject PlanningBusiness-to-Business (B2B)+4

Farziengineer

Business Developement (Sales)

Feb 2021May 2021 · 3 mos

  • Searched and identified prospective clients and generated leads using market research, competitive analysis, industry reports, prospecting tools, etc.
  • Helped drive more qualified leads to the sales team through various channels - cold emails, introductions, events, social media, LinkedIn, Facebook, etc.
  • Tracked pipeline metrics around conversion, velocity, channels, team productivity, etc. and work on improving them
  • Undertook monitoring, measurement, and analysis of the effectiveness of marketing initiatives and sales channels
Interpersonal SkillsProject PlanningLead GenerationProject Management

Uprint image

Content Writer

Feb 2021Feb 2021 · 0 mo · Vista, California, United States

  • • Led a short-run project on developing content for the then-upcoming website of the client's new venture
Web Content Writing

Orolingo

UX Designer

Nov 2020Nov 2020 · 0 mo

  • • Built highly comprehensive and well-researched in-depth reports based on the problem statement of the company
Market Research

Saswath academy

Content Writer

Sep 2020May 2021 · 8 mos

  • • Undertook market research, drew insights, and executed result-driven content development
Web Content Writing

Alphaz: literary society, nit delhi

2 roles

General Secretary

Aug 2020May 2021 · 9 mos

  • Chaired the team and overhauled adequate training and tailoring of 15+ society members
  • Strengthened the content writing department for websites and brochures of all the events
  • Enacted as the Master of Ceremony for 10+ official programmes held in the institute
  • Organized inter and intra-college competitions by collaborating with prominent start-ups like Qwerty Thoughts and Logyify India
Web Content WritingEvent ManagementTeam ManagementProject PlanningPublic Speaking

Deputy General Secretary

Aug 2019Jul 2020 · 11 mos

  • • Found the Instagram channel for the society that gained 300+ followers within two days of the launch
Team Management

The misfit prose

Content Writer

Aug 2020Sep 2020 · 1 mo

  • Worked on composing content for the social media handles of the company.
  • Attended workshops on academic writing and went through rigorous SEO training
  • Came up among the top 3 interns of the internship period

Rigava group

Information Technology Developer

Jun 2020Jul 2020 · 1 mo

  • Developed the front end of the website of Sandhan Learning, a subsidiary firm
  • Designed posters for marketing purposes
  • Initiated multiple marketing strategies to elevate the outreach

Qwerty thoughts

Market Researcher

Apr 2020Jun 2020 · 2 mos

  • Undertook relevant market research to discover organizations who would suit as partners and sponsors
  • Kick started the event management of 'Global Book Community Awards 2020'
  • Authored articles and content for the website on regular basis

Notchup

Workshop Developer

Aug 2019Aug 2019 · 0 mo · Gurugram, Haryana, India

  • Developed primary level games for kids through Scratch Editor
  • Planned and executed workshops for children to prepare their minds for coding environments

Edukeeda

Content Writer

Jun 2019Aug 2019 · 2 mos

  • • Created content for the company's website and composed articles regularly

Ntpc limited

Internship Trainee

Jun 2019Jun 2019 · 0 mo · Madhya Pradesh, India

  • Went under rigorous training to get an insight into the real time applications of networking and information technology
  • Worked on database management of hospital in NTPC township

180 degrees consulting nit delhi

Senior Consultant

May 2019Jan 2021 · 1 yr 8 mos

  • • Implemented two pro-bono projects based on market research and reporting for start-ups
Interpersonal SkillsTeam ManagementProject PlanningProject Management

Education

Management Development Institute, Gurgaon

Master of Business Administration - MBA — International Business and Finance

Jul 2023Mar 2025

ESCP Business School

Masters in Management — Finance and Sustainability

Jul 2023Mar 2025

National Institute of Technology Delhi

B.Tech — CSE

Jan 2017Jan 2021

GRM School Bareilly

Intermediate (AISSCE) — PCM

Jan 2015Jan 2016

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