Srini Reddi

CTO

San Ramon, California, United States30 yrs 1 mo experience

Key Highlights

  • Led global engineering teams driving digital transformation.
  • Generated significant revenue growth through innovative tech solutions.
  • Expert in tech architecture and operational excellence.
Stackforce AI infers this person is a technology leader in FinTech and Ad Tech with expertise in digital transformation.

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Skills

Other Skills

Agile MethodologiesAgile Project ManagementArchitectureArchitecturesBig DataBusiness IntelligenceCRMCloud ComputingConsultingCross-functional Team LeadershipData ProcessingDatabasesDistributed SystemsE-commerceEnterprise Architecture

About

Experienced technology leader driving growth, transformation, and innovation for mid-stage startups and large corporations. Expertise in tech architecture, engineering excellence, and risk management. Proven track record in managing global teams across diverse locations. Skilled in translating business needs into actionable tech roadmaps and delivering scalable cutting-edge solutions. 1. Tech Strategy, Architecture & Roadmap 2. Engineering & Operational Excellence 3. Tech Risk Management 4. Project Portfolio Management 5. Global Team Leadership 6. Vendor & Partner Management 7. M&A Due Diligence & Integration 8. Budget Management Industry Segment: FinTech, MarTech, Ad Tech, Growth Engineering in B2C and B2B Technical Expertise: Machine Learning, Data Engineering, AWS Certified, SaaS, PaaS, Distributed Systems, Scalability, Reliability, Compliance, Observability, Python, Javascript, Java Functional Expertise: Full Stack, API, Big Data, Machine Learning, Platform, Architecture, Web, Mobile, DevOps, Dev SecOps, QE, Cloud Infrastructure, SRE, Performance, Support & Operations, Agile, Product Mgmt, Program Mgmt

Experience

30 yrs 1 mo
Total Experience
2 yrs 4 mos
Average Tenure
1 yr 8 mos
Current Experience

Electronic arts (ea)

Head of Engineering, Ad Tech

Oct 2024Present · 1 yr 8 mos

Europcar mobility group

VP of Software Engineering

Aug 2023Jul 2024 · 11 mos · San Francisco Bay Area · Remote

  • Led the design and implementation of a state-of-the-art global platform for the rapid expansion of Europcar services in the US market and beyond. This platform serves as the cornerstone for delivering a wide array of global mobility solutions, spanning micro-mobility, connected vehicles, car rentals, subscriptions, kiosks, and on-demand services.

Kinesso

Chief Technology Officer & EVP of Engineering

Sep 2022Aug 2023 · 11 mos · San Francisco Bay Area · Hybrid

  • Leading a global engineering organization (500+) in driving digital transformation, technology vision, strategy, culture and operational excellence in building a PaaS solution offering for Advertising and Marketing to large global brands
  • Rationalized technology and capabilities across Kinesso, Acxiom, Matterkind and created a unified multi-tenant cloud architecture and technology roadmap. Landed strategic SaaS Customers and generated revenue fo $10M
  • Developed Engineering Culture and Values transitioning to Agile, DevOps, Shift Left and SRE practices.

Servicenow

Head of Digital Platforms

Dec 2021Jun 2022 · 6 mos · Santa Clara, California, United States · Hybrid

  • Led Digital Platforms Org(100+) including Ad Tech, Mar Tech, Digital Exp and Data Platforms (CDP, DMP)
  • Improved audience targeting capabilities via LiveRamp and Bombora integrations to drive 40% increase in coverage, delivering 23% increase in leads while lowering CPL by 38%
  • Deployed Adobe AEP, Real Time CDP, DMP and integrated it with Advertising Platforms including Google Ads, DV360, LinkedIn and Facebook for activation.
  • Partnered with Product and Business teams to define a 3 year vision, strategy, roadmap and technology architecture
  • Talent development, hiring 40+, set up COE in Bangalore, and LATAM

Dbs bank

Executive Director and Head of Engineering, Customer Experience Management and Analytics

Jan 2019May 2022 · 3 yrs 4 mos · Singapore

  • Led Customer Management and Data Platform including Cloud Native Applications, Data Lake, Warehouse, Marts, ML, Microservices, API’s, Experimentation, composing and delivering personalized experiences and optimizing customer journeys across various channels go drive engagement, growth and monetization.
  • Drove technology transformation from Enterprise Technology to highly scalable and efficient open source and cloud technology in delivering $125M incremental revenue, while decreasing $80M operating cost.
  • Build a high performing global team (hiring, upskilling, reskilling) of ~400 FTEs across APAC, EU, LATAM & US. Upskilled and transformed teams to high performing teams applying Agile, DevOps and SRE practices
  • Improved Employee Engagement Score up by a record 20 points to 85%

Yahoo! inc.

3 roles

Senior Director Of Engineering, Growth & Monetization

Apr 2017Jan 2019 · 1 yr 9 mos · Sunnyvale, CA

  • Expanded scope (addition to Monetization) to drive DAU growth of Yahoo Publishing Product Native Apps including Yahoo (Newsroom), Sports, Finance, Fantasy, Weather and Tumblr Mobile Apps both on iOS and Android platforms.
  • Created award winning Mobile Moments Ad Product and integrated across entire Yahoo Mobile Apps including Tumblr App that increased Mobile ARPDAU by 400+%
  • Built a high performing Growth Engineering team and drove DAU growth of Yahoo (Newsroom), Sports, Finance, Fantasy, Weather and Tumblr Mobile Apps both on iOS (45%) and Android (28%) platforms. Built organic Growth Engine, Growth Analytics and ML Models..

Director of Engineering, Monetization

Feb 2015Jan 2019 · 3 yrs 11 mos · Sunnyvale, CA

  • Responsible for Monetization of global Yahoo Publishing Products ($1B revenue annually).
  • Delivered $75.5M additional 2016 revenue (run rate of $133M in 2017).
  • Built a significant high performance new organization to centralize and reinvigorate previously scattered monetization efforts.
  • Up-leveled the function through innovation (new Video Ad products, monetizing Adblock users, AMP Ad plugin, 3 Papers, 2 defensive publications), growing Mobile APRDAU and supporting Tumblr Monetization initiatives.
  • Built near real time monetization analytics and multilayer bucket testing infrastructure that helped run 100's of experiments to optimize yield. Established strong collaborative relationships with cross org partners and externally with Google AdX.
  • Delivered $90M incremental revenue through better content recommendations, transitioning from Display to Programmatic Native advertising and auto playing video recommendations.

Director of Engineering, Yahoo Publishing Products

Aug 2010Jan 2015 · 4 yrs 5 mos · Sunnyvale, CA

  • Led design, implementation and launch of shared Yahoo media technology that powers CMS, Serving and Experiences across Yahoo Publishing Products. Directly managed several properties including Yahoo Local, News, Weather, Entertainment, Shopping, Autos and Travel.
  • Transformed Yahoo Media Technology from php based monolithic architecture to modern react and nodejs microservices architecture delivering 99.5 percentile performance < 1s, agile development, automated CI/CD based daily releases, blue/green deployment, observability and SRE practices.
  • Modernized integrated and scaled Content Management, Syndication, Distribution system for Yahoo, Tumblr and AOL to reduce cost by over $150M and improve productivity & efficiency by more than 20%

Ask.com

Senior Director of Engineering

Dec 2008Aug 2010 · 1 yr 8 mos · Oakland, CA

  • Brought on board as Head of Engineering to build a proprietary Ad Platform to grow a $60M Ask Sponsored Listings business that was hosted and managed by a 3rd party.
  • Turned a Sales & Business Development centric operations to Product and Technology focused by migrating the business to a newly built modern Search Ad Platform on AWS cloud infrastructure using open source technology delivering 20% growth.
  • Hired and build a high performing and talented engineering team of 12, made key technology decisions, improved engineering practices code reviews, automated testing, CD and adopted agile methodology improving productivity, quality and time to market.
  • Built technology to syndicate web results, related search and image search to deliver $12M revenue. Partnered with large ISP’s including Verizon, Comcast, Earthlink to launch unique monetization solution powered by a patented acquired technology.
  • Streamlined and automated sales, order, campaign, account management, customer service and marketing workflows to drive productivity and operational efficiency by 300%.

Paypal

Senior Engineering Manager

Dec 2005Nov 2008 · 2 yrs 11 mos · San Jose, CA

  • Build and launched Paypal payment solutions in US and Global Airline markets, which generated over $250 million in the first year, and won the Paypalian award. Managed design, development, launch and support of the PayPal Merchant web portal reporting solution for Large Merchants and Channel Partners. One of the early members in the leadership team to create and establish India development center and scaled the PayPal engineering organization by 1500 engineers.

Visa

Director of Engineering

Aug 2002Dec 2005 · 3 yrs 4 mos · Foster City, CA

  • Managed all aspects of building and supporting the Visa Commercial solutions web portal and reporting solutions for Small, Medium and Large Business Market segments. Led a project team of over 30 technical resources in planning, executing and launching the Visa Commercial solutions to some of the leading Member Banks including Bank of America, CitiBank, Wells Fargo, US Bank, PNC Bank, Bank One, HSBC and JP Morgan. Worked very closely with Visa USA and Visa International customers in delivering timely solutions and launching them in the market contributing to the increase of revenue from $6 million to $20 million in 3 years.

Next card inc

Director of Engineering

Feb 1999Jul 2002 · 3 yrs 5 mos · San Francisco, CA

  • Joined a startup and managed development and growth of the online credit card business through a successful IPO. Built the leading online credit card acquisition and account management web sites for NextCard to become the leading issuer of credit card on the Internet with largest affiliate marketing network, named No. 1 by Gomez, the most visited site by Media Metrix and Top 50 financial website by Money Magazine.

Aspect telecommunications

Engineering Manager

Dec 1997Jan 1999 · 1 yr 1 mo · San Jose, CA

  • Managed major and patch releases of Aspect’s ACD, IVR and CTI applications for 60 large customers running 4 different releases of call center product, 6 different releases of IVR, 2 different releases of CTI on multiple platforms simultaneously. Supported Dell Computers a key major customer of Aspect, and won their loyalty and appreciation.

Pretzel logic software inc

Lead Engineer

Jul 1996Nov 1997 · 1 yr 4 mos · Cupertino, CA

  • As a lead consultant, provided software development and engineering services to HP, Oracle, Cisco, Aspect and Centigram generating revenue of over one million dollars.

Ibm india (tata ibm)

Senior Software Engineer

May 1995Jun 1996 · 1 yr 1 mo · Bengaluru, Karnataka, India

  • Developed various software and hardware modules to enable the X-Server to work with Neptune 2D Graphics Card plugged in Sun Workstation improving the graphics performance by 6x while reducing the cost by 4x.

Education

Cochin University of Science and Technology

Masters of Technology — Digital Electronics

Jan 1994Jan 1995

Osmania University

Bachelors of Engineering — Electronics and Communication

Jan 1989Jan 1993

Kendriya Vidyalaya

High School — Mathematics

Jan 1977Jan 1989

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