Sep 2023 – Feb 2024 · 5 mos · Pune, Maharashtra, India · On-site

• Launched the Yojana Card, enabling citizens to directly access and manage government welfare schemes through a unified digital platform. Delivered a multilingual customer experience through Bhashini integration across eight regional languages, improving accessibility for low-literacy users and enhancing agent efficiency. Designed user support and feedback systems for low-tech users, including voice-first UX pilots and guided flows, reducing query resolution time and increasing adoption among first-time users.

Jan 2023 – Feb 2024 · 1 yr 1 mo · Bengaluru, Karnataka, India

• Co-founded In Making, an ed-tech initiative supporting nano and micro-influencers in building monetizable online identities. Conceptualized and launched the MVP, working closely with creator communities to understand monetization challenges and validate features for future scaling. The focus was on creating a sustainable, education-first ecosystem that balanced learning, community, and earning.

Jul 2022 – Dec 2022 · 5 mos · Bengaluru, Karnataka, India

• At LogiPe, drove the growth of the prepaid card product by refining the KYC journey and improving activation, enabling stronger adoption across fleet operators and drivers. Built and launched the MVP referral flow that validated network-led acquisition for logistics partners and contributed meaningfully to transaction volumes. Redesigned the rewards structure—shifting from cashback to a points-based model—to reduce cash burn while maintaining user engagement and repeat usage.

Jan 2022 – Jun 2022 · 5 mos · Bengaluru, Karnataka, India · On-site

• Drove the product marketing efforts for Invact’s first cohort, guiding a 5-member team and launching the widely appreciated #MetaWomen campaign, which received recognition from prominent industry leaders. Additionally, designed and executed a webinar and quiz-based lead engine that significantly strengthened top-of-funnel acquisition and supported sustained enrollment momentum.

Jul 2020 – Dec 2021 · 1 yr 5 mos · New Delhi, Delhi, India

• As part of the founding team at Cunsult, helped build an instant expert-consultation platform from the ground up — shaping the product vision, defining the first MVP, and onboarding early users. Led end-to-end development with the engineering team, guided key feature launches such as the “Free Chat” experience to boost engagement and retention, and drove expert acquisition and user growth through digital campaigns, partnerships, and streamlined onboarding flows. Also built early campus partnerships to accelerate adoption and initial commercialization.

Apr 2020 – Jun 2020 · 2 mos · Belgium

• Diversity and Inclusion research based on the AB InBev priorities
• Employee Advocacy campaigns focusing on leveraging AB InBev EVP
• Content Review for the Internal Communications tools and routines
• Content Creation for the Internal Communications tools and routines

Nov 2019 – Jan 2020 · 2 mos · Belgium

• Support Talent Acquisition projects, activities and communication plans in the following areas:
• Graduate Programmes
• Employer Brand and EVP
• Develop training materials (including video creation) for talent acquisition processes, e.g. training for hiring managers
• Improvement and process re-design for the Referral Process in Europe including Referral Process for
• Graduate Programmes
• Responsible for updating internal intranet pages to keep employees informed about Talent Acquisition Processes
• Participation and support in the local recruitment events

Aug 2019 – Aug 2020 · 1 yr · Belgium

Apr 2019 – Jul 2019 · 3 mos · Brussels Area, Belgium

• Work on internal/external communication, particularly on Brexit
• Support revenue management activities
• Research on competitive marketing intelligence
• Data analysis
• Growth markets

Feb 2019 – May 2019 · 3 mos · Belgium

• Lead the offline promotion campaigns

Sep 2017 – Nov 2017 · 2 mos

• #fittofight Social Media Campaign

Jun 2017 – Jul 2017 · 1 mo · New Delhi

• Promotion of the product (promoting the brand on B2B websites like indiamart.com and tradeindia.com)
• Customer service and management