Stephanie North-Shaw

Digital Marketing Specialist

Wakefield, England, United Kingdom21 yrs 1 mo experience

Highly Stable

Key Highlights

18 years of experience in brand and content strategy.
Led award-winning campaigns in financial services.
Expert in building trust and credibility for brands.

Stackforce AI infers this person is a Brand and Content Strategist in the Fintech industry.

Contact

Skills

Core Skills

Brand ManagementDigital StrategySocial MediaDigital MarketingContent StrategyInternal CommunicationsEmployee EngagementCustomer EngagementBrand DevelopmentVideographyVideo Editing

Other Skills

Social Media AdvertisingSocial Media Optimization (SMO)StorytellingContent DevelopmentStrategic CommunicationsChange Management CommunicationsPerformance ManagementEmployee RelationsRecruitment TrainingRecruitmentTraining and Development (HR)Omni-Channel MarketingStrategic PlanningCustomer CommunicationCrisis Communications

About

I’m a strategic, purpose-led Brand, Content and Social Lead with 18 years’ experience in financial services, specialising in customer and internal communications, brand storytelling, and digital strategy. I’ve helped shape and grow brands known for exceptional customer service, including an award-winning bank consistently ranked in the UK Customer Satisfaction Index top 10. I’ve also worked with large, yet lesser-known brands, helping them find their voice, build credibility, and connect meaningfully with their audiences. I develop brand, content and social strategies that build credibility and connection, turning insight into action and ensuring every message has a clear role in delivering both customer value and business impact. From defining brand voices to leading multi-channel campaigns, I bring both strategic focus and creative purpose to everything I do. At my core, I’m passionate about producing content that truly matters, content that connects, supports, and creates a lasting impact.

Experience

21 yrs 1 mo

Total Experience

6 yrs 9 mos

Average Tenure

8 mos

Current Experience

Paragon banking group plc

Brand, Content and Social Media Manager

Sep 2025 – Present · 8 mos

Responsible for brand content and social media, with an emphasis on building a discovery‑led social strategy. I’m focused on how our content performs across platforms and how we can optimise it for visibility within emerging AI and LLM‑powered search ecosystems.

Social Media AdvertisingSocial Media Optimization (SMO)Social MediaCustomer EngagementStorytellingContent Development+53

Lowell

3 roles

Brand, Content, and Social Media Lead

Nov 2024 – Sep 2025 · 10 mos · Leeds · Hybrid

I led Lowell’s organic social and content strategy, building our presence from the ground up in one of the UK’s most complex and stigmatised sectors. My focus was on making social human, useful and rooted in empathy, while strengthening trust and shaping how the brand showed up publicly.
I launched Lowell’s first owned social channels, a sector first, and built a platform‑native strategy that improved search visibility, tackled stigma and misinformation, and helped us own our narrative. I also embedded social listening to turn real sentiment into meaningful content, developed a clear approach to community management, and created intent‑led, plain‑English content that helped people find the support they needed.

Brand ManagementSocial MediaStorytellingStrategic Thinking

Digital Marketing Manager

Aug 2022 – Nov 2024 · 2 yrs 3 mos · Leeds · Hybrid

I led brand, content, and digital PR activity, focusing on work that strengthened the brand, connected with real customer sentiment, and delivered measurable marketing impact.
I developed and delivered a two‑year digital PR strategy that secured national and sector‑relevant coverage, drove significant growth in domain authority and high‑quality backlinks, and improved overall site health through technical SEO improvements. I also created audience‑first content that aligned brand purpose with customer needs, helping shift stigma and deepen engagement.

Direct MarketingMulti-Channel MarketingWeb Content CreationWeb Content OptimizationCommunicationDigital Marketing+13

Internal Communications Specialist

Nov 2021 – Aug 2022 · 9 mos · Leeds · Hybrid

I led strategic and day‑to‑day internal communications for a 4,000‑strong workforce across the UK, DACH and Nordic regions, focusing on clear, inclusive communication that helped people understand what was happening in the business and why it mattered.
I introduced new ways for colleagues to connect with the organisation, including launching Lowell’s first internal Listening Podcast, and secured support for initiatives that strengthened our commitment to diversity and inclusion, such as funding for the company’s first Leeds Pride sponsorship.

Final Cut ProCommunicationPlanningEmployee EngagementBrand DevelopmentFilming+11

Career break

Full-time parenting

Dec 2020 – Nov 2021 · 11 mos

First direct

6 roles

Customer Engagement Marketing Manager

Nov 2018 – Dec 2020 · 2 yrs 1 mo

I played a key role in delivering HSBC’s £5m Visa‑to‑Mastercard conversion programme, overseeing customer engagement, managing agency partners, and delivering personalised, omni‑channel communications to 1.3 million debit card customers.
I also worked with RNIB and Alzheimer’s Society to help introduce an inclusive debit card with accessible features built in as standard, and secured additional funding to support more sustainable production in line with HSBC’s environmental goals.

Direct MarketingMulti-Channel MarketingPlanningBrand DevelopmentStrategic ThinkingEngagement+7

Internal Brand and Communications Manager

Promoted

May 2014 – Nov 2018 · 4 yrs 6 mos

I led internal brand and communications for a 3,400‑person workforce across Leeds and Hamilton, managing a team of four and driving a comms strategy that strengthened engagement and supported major business change.

Final Cut ProCommunicationDigital MarketingPlanningPhotoshopBrand Development+13

Internal Brand and Communications Specialist

Feb 2009 – May 2014 · 5 yrs 3 mos

Final Cut ProCommunicationPlanningPhotoshopFilmingSpecial Events Coordination+7

Recruitment Consultant

Sep 2007 – Feb 2009 · 1 yr 5 mos

CommunicationEngagement

Digital Services Analyst

Apr 2006 – Sep 2007 · 1 yr 5 mos

Customer Fraud Representative

Apr 2005 – Apr 2006 · 1 yr

Ninety degrees north

Freelance Videographer and Film Editor

Feb 2014 – Mar 2018 · 4 yrs 1 mo · UK and International videographer · Remote

I specialised in videography and video editing, creating content that elevated brand presence and helped tell clearer, more engaging stories. My work focused on translating ideas into compelling visual content that supported campaigns, strengthened brand identity, and connected with audiences in a meaningful way.

Final Cut ProFilmingEngagementProject ManagementStakeholder ManagementVideography+1